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What is a Content Author?

Agency Content Writer

A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. They combine creativity with technical skills to ensure the content meets audience needs and organizational goals. What exactly is the role of a content author?

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4 Types of Weak Words: How to Spice Up Bland Content

Enchanting Marketing

Turning bland text into sizzling content may sound difficult, but it requires only two simple steps: Like a chef tastes a dish before serving, you need to know when your content lacks flavor. Next, when you’re editing a text try to replace a few bland words with more tasty options: Borrow words from a different field.

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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency. But… where’s the creative director?

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17 Brainstorming Methods and Techniques to Unlock Your Creativity

Grammarly

In this guide, youll discover 17 brainstorming techniques designed to help you generate, organize, and refine your ideas: Classic techniques like freewriting and mind mapping to get your creativity flowing. They help you tap into creativity, overcome writers block, and generate ideas freelywithout worrying about perfection.

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What Is Generative AI and How Does It Work?

Backlinko

These models can produce various content formats, including code, text, visuals, audio, and video. Depending on the tool you use, you may be able to enter freeform, text-based prompts. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings.

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What Are GPTs? Everything You Should Know

Grammarly

Known for their ability to understand and generate humanlike language, GPTs have become a cornerstone of modern AI applications, offering solutions in creativity, productivity, and data analysis. Unlike models focused solely on classification or prediction, GPTs generate original outputs such as text, code, or creative content.

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3 Bad Ideas for More Creative Writing

Jane Friedman

Creativity can feel a lot like those unreliable game cartridges. Every successful writer develops creative habits to help them get their version of Zelda back on the screen. Every successful writer develops creative habits to help them get their version of Zelda back on the screen. Sometimes it worked; sometimes it didn’t.