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White Paper: Definition and Purpose

Grammarly

In B2B marketing, which we’ll focus on here, a white paper is a piece of long-form content similar to an ebook, often formatted as a report or guide. Digital marketers use white papers to generate new leads, boost sales for the organization, and change the perception of the company.

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Long-Form Written Content: How to Create It and Why It’s Important

ContentWriters

Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-form content and short-form content. Guides and tutorials.

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How Content Marketing Helps Business Growth

Content Hacker

As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. A Cost-effective Marketing Strategy 2.

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What is Digital PR and Why It’s a Game-Changer for SEO in 2025

The Hoth

At the same time, many digital PR professionals create pieces of content specifically for social media, such as brief videos and image carousels breaking down relevant topics. A common tactic is to repurpose long-form content, such as blog posts, into smaller chunks for social media content like infographics and carousels.

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Writing Feeling Monotonous? Try These 6 AI Copywriting Tools to Spice Up Your Content

Ashleyn Writes

(Well, not yet ) Elephant in the room: will this put those of us who work in marketing writing—copywriters, content writers, copyeditors, social media managers, ghostwriters—out of a job? After reviewing and digging into these 5 tools and working in digital marketing writing since 2009, here’s my hot take: Absolutely not.

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Content Marketing Vs Social Media Marketing: Finding the Right Balance

BKA Content

In the matchup of content marketing vs social media marketing, which channel would win? Content Marketing Vs Social Media Marketing: The Basics The more you know about digital marketing options, the better the results. Let’s start with a few definitions to show you the possibilities.

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17 Freelance Writing Niches That Still Pay Big Bucks in 2023

Smart Blogger

A freelance writing niche is a specialization in either a topic or a content type. Examples include personal finance, digital marketing, and technology. You also have content type — the “how” you write about it, or the form your writing takes. Ultimate guides provide in-depth information.

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