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White Paper: Definition and Purpose

Grammarly

In B2B marketing, which we’ll focus on here, a white paper is a piece of long-form content similar to an ebook, often formatted as a report or guide. The post White Paper: Definition and Purpose appeared first on Grammarly Blog. In government, a white paper is an informative policy document to educate the public.

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Long Form Content vs Series of Blog Posts

ProBlogger

The answer, of course, is that a series of posts is definitely an option. I’ve certainly created my fair share of series over the years, and will continue to do so, but I also think there is a place for longer-form content. In fact, I think good long-form content has some distinct advantages over series of posts.

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5 Unique Ways to Craft the Best Cold Email Subject Lines

Freelance Magic

For example, I write long-form content for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. First of all, you need to figure out what the biggest pain point is for your clients. want to attract more customers?

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5 Unique Ways to Craft the Best Cold Email Subject Lines

Freelance Magic

For example, I write long-form content for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. First of all, you need to figure out what the biggest pain point is for your clients. want to attract more customers?

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9 Best Chrome Extensions for SEO: Our Top Picks

Backlinko

Further reading: Google Search Console: The Definitive Guide 3. Further reading: Technical SEO: The Definitive Guide 6. This is always a smart way to quickly digest SEO news or analyze your competitors’ content strategies without reading lengthy articles. Have existing content that isn’t performing well?

SEO 110
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How to Write an Article People Want to Read (in 7 Steps)

Backlinko

This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-form content outperforms short-form content in organic search results.

Writing 102
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Long-Form Written Content: How to Create It and Why It’s Important

ContentWriters

Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-form content and short-form content. Guides and tutorials.