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In B2B marketing, which we’ll focus on here, a white paper is a piece of long-formcontent similar to an ebook, often formatted as a report or guide. The post White Paper: Definition and Purpose appeared first on Grammarly Blog. In government, a white paper is an informative policy document to educate the public.
The answer, of course, is that a series of posts is definitely an option. I’ve certainly created my fair share of series over the years, and will continue to do so, but I also think there is a place for longer-formcontent. In fact, I think good long-formcontent has some distinct advantages over series of posts.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. First of all, you need to figure out what the biggest pain point is for your clients. want to attract more customers?
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. First of all, you need to figure out what the biggest pain point is for your clients. want to attract more customers?
Further reading: Google Search Console: The Definitive Guide 3. Further reading: Technical SEO: The Definitive Guide 6. This is always a smart way to quickly digest SEO news or analyze your competitors’ content strategies without reading lengthy articles. Have existing content that isn’t performing well?
This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
I wanted to meet my audience where they were — and that meant turning on a camera and showering so I could do my hair (I’m all about working in sweat pants or leggings, so that definitely felt like a sacrifice at the time). I knew if I didn’t switch to a more video-friendly content format, I’d be doing them a major disservice.
You’re definitely not alone. And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. To create winning long-formcontent, you need a process. Leverage User Feedback 4. Guess what?
By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-formcontent, you need a process.
You can't always win it, and you can't always win the how-to schema, but when you do, that can definitely increase or influence people to click on your result, expand those FAQ schemas out. Invest in long-formcontent. Number 12: need you to invest in long-formcontent. Love short-formcontent.
At the same time, many digital PR professionals create pieces of content specifically for social media, such as brief videos and image carousels breaking down relevant topics. A common tactic is to repurpose long-formcontent, such as blog posts, into smaller chunks for social media content like infographics and carousels.
Long-formcontent – the average count of a voice search result page is over 2,000 words. The type of snippet that appears generally depends on the question (or implicit question) asked in the search query. Social engagement –the average voice search result has 1,199 Facebook shares and 44 tweets. SEO Click To Tweet.
Copywriters and content strategists/writers, this is why we won’t be replaced anytime soon. Con: You’ll Definitely Edit the Robot. I may use for … Taking long-formcontent (like my YouTube scripts, interviews, and blogs) and chopping that into social media posts for Facebook, Instagram captions, LinkedIn posts, etc. .
Personally, I find long, in-depth content works the best for generating leads and ranking well. For example, some of my posts are over 10,000 words and require a full table of contents! My readers love long-formcontent (the stats back it up), so I keep delivering. Look at those social share numbers though!
In the matchup of content marketing vs social media marketing, which channel would win? Content Marketing Vs Social Media Marketing: The Basics The more you know about digital marketing options, the better the results. Let’s start with a few definitions to show you the possibilities. What Is Content Marketing?
For reading on a phone screen, long-formcontent is a definite non-starter. Avoid elaborating when a single short statement can get the point across. Don’t use a complicated term when a simple one will do. Before using industry jargon, consider whether the majority of people will understand what you’re saying.
In addition, these bite-sized clips can be more easily shared than a long YouTube video, increasing the chances of virality and driving new subscribers to your channel.
Definitions - We saw that definitions of the head term we were trying to go for was usually what got the definition. Second, this was process was over a 12–18 month period and we’re still evolving what we think is the best way for us and our content team. Our on-page copy would have the H2 with the keyword (e.g.
But one of the other key messages in Tim’s podcast that really stood out to me was this statement that he made: ‘The most labor-efficient way to build readership over time is long-form evergreen content.’ LongFormContent. My experience has been similar to Tim’s. Their average is 2491.
Black-hat link tactics tend to involve shelling out cash for links, which is expensive and definitely adds up over time. That’s especially true for long-formcontent, which gets an average of 77.2% more links than short-form pieces. Improve your reputation.
It’s been argued that long-formcontent (pieces between 1,000–7,500 words) is coming back as a response to the ultra-short, “snackable” snippets of information. Definitions and glossaries: Do you work in an industry with tons of jargon that a newbie would need to spend months learning?
Then, answer them through long-formcontent like blog posts or a simple frequently asked questions (FAQ) section. Further reading: Keyword Research: The Definitive Guide Step 9: Optimize Your Website for SEO SEO is about making your website more visible to search engines like Google—helping potential customers find you.
Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-formcontent writing has a conversational and accessible writing style.
LongFormContent There has definitely been a trend over the last few years for many bloggers to move toward shorter formcontent. Further Reading : read Search Engine Journal’s article Why You Need to Start Creating Long, Evergreen Content Today. Their average is 2491.
So, let’s definitively answer the question: “What should my first blog post be about?” Table of Contents: What Should My First Blog Post Be About? Incorporating LSI keyword research methods and optimizing your content are crucial steps in creating content that ranks well within SERPs.
Some link builders will look at their angles and opportunities only once the content has been created and consider it an outreach decision. It’s a win-win and is best practice for users and search engine crawlers to navigate your long-formcontent anyway.
Content marketing coverage. If you’re looking for new content marketing ideas, this epic post on the value of long-formcontent in your content marketing efforts is one for you. In the piece, Demian Farnworth uses The New Yorker as a benchmark for content marketing excellence.
Before you can go too far into creating your ecommerce content strategy, you need to have a strong idea of what content for ecommerce actually is. Many people think of blogging and other written information as content, but that isn’t all that’s included in the package.
It’s important that your content be researched so that it fits your brand and your audience naturally. I’m going to cover the definition of a digital content strategy, why you need it and how to put a solid plan in place for growth. What is an Editorial Content Strategy? Ongoing content is key for growth!
Your blog’s name should serve as a clear indicator of its content theme and niche focus. For instance, if you specialize in long-formcontent marketing strategies for scaling businesses — as we do here at Content Hacker — choosing words that reflect this expertise will immediately inform visitors about what to expect from your site.
All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. Generating long-formcontent is also straightforward. Once you’ve written a sentence or a paragraph, Jasper has enough information to produce high-quality content.
Bing webmaster tools Every SEO that optimizes for Google knows that setting up your website on Google Search Console (GSC) is a definite must. Bing also tends to value longer, more in-depth posts than short-formcontent. That’s something to bear in mind if you primarily produce long-formcontent for a lengthy B2B sales cycle.
Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more. (If The Starter plan gives you access to almost all of the same templates as you have in Boss Mode, and you can combine those templates yourself to create long-formcontent. Knowledge is power.
Posted by bsmarketer Content promotion isn’t tweeting or upvoting. They might make a dent, but they definitely won’t move the needle. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition.
Trust me when I say you’re not alone—I’ve definitely never been in that boat myself. To master the art of content curation and become an effective social marketer, consider enrolling in our comprehensive course at Content Hacker. Tools like Hootsuite aren’t just handy; they’re transformative.
Trust me when I say you’re not alone—I’ve definitely never been in that boat myself. To master the art of content curation and become an effective social marketer, consider enrolling in our comprehensive course at Content Hacker. Tools like Hootsuite aren’t just handy; they’re transformative.
” I guess this is one of the problems for writers—well, not a problem, because we're a self-sustaining industry—but I definitely remember reading like 100 craft books before actually writing something. I'm so glad I did because I was definitely misinformed about traditional publishing. Many authors hate the thought of video.
This connection fosters loyalty and can be especially potent when experts take definitive stances on pressing issues within their fields. To truly harness the power of thought leadership content, visibility plays a crucial role. Here are five exemplary pieces of thought leadership content that every marketer should study.
Content repurposing, at its core, is all about taking an existing piece – be it a blog post or video script – and transforming it into another format without losing its original essence. This strategic approach breathes new life into your older content pieces while simultaneously expanding their reach.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. There are a lot of marketing buzzwords that people totally get wrong.
We build topical authority for our clients all the time, so it’s definitely within the realm of reach, especially if you focus on niche topics not commonly covered by larger websites. The good news? You can replicate their success by establishing topical authority in your business’s area of expertise.
Okay, it’s definitely worth a look. In a recent study, Backlinko found that long-formcontent is much more likely to attract backlinks than shorter blog posts: Image Source Content marketing for off-page SEO isn’t just about self-promotion. Think of it like friends recommending a movie to you.
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