ContentWriters

APRIL 9, 2025

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-form content, like detailed guides or how-tos, performs better in searches.

Writing 64

Writing Marketing Medical Education 64

Contently

DECEMBER 13, 2022

It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. Ready to take your content to the next level? event registrations or product demo signup).

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Contently

DECEMBER 29, 2022

Build a Strong Content Distribution Strategy. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Directing readers to the new content asset in a regular email newsletter. Optimizing content that performs well.

Publisher 136

Publisher Publishing Publishing Landing Page 136

Contently

DECEMBER 14, 2022

By developing yourself as a thought leader, the prospect will spend more time reading your company’s content when they have a question and hopefully convert or refer their friends to you when they need it. The post End-to-End Digital Content Strategy for Innovative CMOs appeared first on Contently.

Editorial 92

Editorial Content Lead Generation Brand Awareness 92

Content Marketing Institute

NOVEMBER 6, 2017

Remember that graphs and charts are content too. The editing process is more important than ever in long-form content like this. Embed the links or use a chat feature so your viewers can actively participate in your content – which is especially great during product demos. Include visual aids.

SEO 111

SEO Social Media Content Landing Page 111

Content Hacker

FEBRUARY 22, 2023

In this role, you may be in charge of content like: Product descriptions or product pages/landing pages. Product blog content (such as product updates, launches, or company news). Help, FAQs, and troubleshooting content. Product demos. A great example of product content comes from Semrush.

Portfolio 92

Portfolio Content Education Storytelling 92

ContentWriters

MAY 31, 2023

From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. So what types of B2B content should you create? Landing pages. Advertisements. What makes a good B2B writer?

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52