Content Marketing Institute

NOVEMBER 6, 2017

Remember that graphs and charts are content too. The editing process is more important than ever in long-form content like this. Embed the links or use a chat feature so your viewers can actively participate in your content – which is especially great during product demos. Include visual aids.

SEO 111

SEO Social Media Content Landing Page 111

Content Hacker

FEBRUARY 22, 2023

UX (user experience) content — e.g., the content you see and interact with while using a product like notifications, error messages, forms, descriptions/instructions, menus, and more. Help, FAQs, and troubleshooting content. Product demos. A great example of product content comes from Semrush.

Portfolio 92

Portfolio Content Education Storytelling 92

Content Hacker

APRIL 20, 2023

Bottom-of-Funnel (BoFu) Content for Driving Conversions The BoFu stage is where prospects are ready to make a purchase decision. Your content should focus on convincing them that your solution is the best choice among competitors. Some effective BoFu content types include: Product demos. Customer testimonials.

Sales 89

Sales Content Marketing Marketing Content 89

BKA Content

JUNE 28, 2024

From explainer videos and customer testimonials to live demos and webinars, video is a versatile medium that can convey complex information quickly and effectively. And visual content like infographics and data visualizations can help simplify and illustrate key points.

Content Marketing 52

Content Marketing Marketing Content Long Form Content 52

ContentWriters

MAY 31, 2023

So what types of B2B content should you create? Because they’re making a serious business decision instead of a personal purchase, businesses often look for long-form content that can really help them learn about the service or product. How Do You Write B2B Copywriting That Works? What makes a good B2B writer?

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Moz

JANUARY 16, 2019

However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. Stellar, long-form content was priority number one.

Promotion 57

Promotion Content Social Media Manufacturing 57

Backlinko

JUNE 2, 2023

All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. Generating long-form content is also straightforward. Once you’ve written a sentence or a paragraph, Jasper has enough information to produce high-quality content.

Content 67

Content Landing Page Ad Copy Copy 67

Backlinko

MARCH 19, 2024

Free Trials: Test the tool with a free trial or demo before buying. Closed-source AI (like Claude): Easier to use but less flexible and potential privacy concerns. Cost and value: Pricing: Look for a fair cost-feature balance and clear pricing without hidden charges.

Architecture 103

Architecture Entertainment Utilities Search Engine Optimization 103

Fat Joe

JANUARY 16, 2023

Collating blogs into eBooks is an excellent idea if you have a substantial amount of data to share or content on a specific topic or subject. You can turn short-form content into long-form content to share advice and expertise, gain trust, improve your search ranking and generate more leads.

Content Marketing 59

Content Marketing Marketing Content Social Media 59