Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide.

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Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. Use ContentCal to diversify content you market.

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Editorial Editorial Team Collaboration Social Media 110

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan.

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Brand Content Editorial Team Editorial 111

Content Marketing Institute

JUNE 6, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

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Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

DECEMBER 4, 2018

The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Want to make your content marketing more powerful?

Content 111

Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

JULY 24, 2018

Courtney Cox Wakefield , manager, digital marketing, Children’s Health. Promote successful team members into strategic roles & pay them well, says @KarlSakas #CMWorld Click To Tweet. 1,000: Lunch with all our editorial team members – internal subject-matter experts. courtewakefield Click To Tweet.

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Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

SEPTEMBER 10, 2018

John Bell , vice president enterprise digital marketing, Travelers. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Cover image by Joseph Kalinowski/Content Marketing Institute. Bold headlines and short descriptions. Rewrite, then teach.

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Content Editorial Team Banking Editorial 107