Neil Patel

OCTOBER 6, 2020

When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every business needs some form of online presence these days. The trouble is digital marketing trends change all the time.

Digital Marketing 87

Digital Marketing Consulting Marketing Advertising 87

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. I educated y’all about freelance writing, and doing that helped you decide if my digital products are for you.

Content Writer 239

Content Writer Writer Content Writing 239

iWriter

NOVEMBER 13, 2024

Are you ready to supercharge your marketing strategy and drive more traffic to your website? Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! Top Funnel Keywords Individuals in the early stages of their buying journey often use top-funnel keywords.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. And what the average CPC for your niche is.

Blogging 101

Blogging Blog Medical Finance 101

Smart Blogger

JANUARY 20, 2023

Digital Marketing jobs are in demand, as companies recognize the need to generate interest in and promote their products and services. On top of that, as a digital marketer you’ll have a career which is fast paced, challenging, pays well, and has lots of room for growth. Email marketing? What is Digital Marketing?

Digital Marketing 88

Digital Marketing Marketing Social Media Education 88

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Let’s dive in!

Utilities 246

Utilities Transportation Medical Content Creation 246

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. However, that’s if you try to beat them at their own game by going after super-popular keywords. What the Heck are Long-Tail Keywords? You may be wondering what long-tail keywords are in the first place.

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . These are high-intent keywords , and they’re your ticket to higher rankings and more sales. . How to uncover the intent behind a keyword .

Keywords 118

Keywords SEO Sales Brand Awareness 118

The Hoth

NOVEMBER 7, 2022

One solution is using long-tail keywords. Long-tail keywords change how search engines like Google respond. . Below, we’ll look at how long-tail keywords work and why they are important to your SEO. Lastly, how you should use them in your content marketing for excellent results. . Let’s get started! low) search volume.

Keywords 104

Keywords SEO Landing Page Content Creation 104

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

The Hoth

DECEMBER 1, 2022

Search volume is always a metric to pay attention to when using keyword planners and keyword research tools. . Traditionally, SEOs prefer targeting keywords with high search volume and a low keyword difficulty score. Or is there actually merit in targeting zero search volume keywords ? Why is that?

Keywords 102

Keywords SEO Engineering Audience 102

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Create Content That Educates.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. The world of search has evolved from simple keyword queries to a complex, data-driven ecosystem that is constantly changing. Search is like the front door to your website. Think about it.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Agency Content Writer

JUNE 23, 2023

Andre Oentoro , CEO and Founder, Breadnbeyond Target Keywords and User Searches Include relevant keywords in your content and website design. Keywords drive search traffic, and you can research what similar keywords users are already searching for that relate to or may relate to your brand or products.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Neil Patel

AUGUST 25, 2020

Without this essential set of information, you’ll have a hard time making an educated decision. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. How do you measure the success of location-based keywords? Impeccable keyword research. Let’s get started!

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

OCTOBER 7, 2021

Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. No matter how much you may try and educate people about the correct spelling of your brand name, you’ll always find those who still misspell it.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Grammarly

OCTOBER 26, 2023

By including relevant keywords, your summary can also enhance your profile’s visibility and searchability, making it easier for others to find and connect with you. 5 Add keywords LinkedIn functions just like any other search engine. Recruiters and hiring managers look for specific keywords to find new candidates.

Recruitment 116

Recruitment Writing Education Collaboration 116

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. You’ve done all your audience and keyword research , and you know what the messaging should look like. Reach: Masthead Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

AUGUST 6, 2021

From there, we dug into French digital marketing corporations, exploring their social presence, websites, and blogs, all in search of content inspiration. When we searched for the best digital marketing agencies in Germany, we pared down a list of 20 to a list of 10. Let’s stay with our digital marketing example.

Content 145

Content Search Engine Optimization Digital Marketing Content Creation 145

Moz

MAY 8, 2019

Posted by PJ_Howland We’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. These nautical nods are setting us all up for the deep dive into digital marketing we’re sure to see this year. Digital marketers like data, right? I love keywords, LOVE’em!

Education 50

Education Digital Marketing Keywords Food 50

Copywriter Collective

MARCH 5, 2024

In the ever-changing digital marketing landscape, strategic content writing has emerged as more than a trend. Digital marketing mastery has become a fundamental element for success. By blending creativity, SEO savvy, and market insights, content can become a powerful tool in your digital marketing arsenal.

Digital Marketing 52

Digital Marketing Storytelling Marketing Retail 52

Verblio

APRIL 14, 2025

So even though content marketing is a priority, its hard to prioritize on a daily basis. Stats are fun, and according to the Content Marketing Institute, a lack of resources consistently ranks among the biggest challenges when executing a content and digital marketing strategy.

Content Marketing 52

Content Marketing Search Engine Optimization Marketing Content 52

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. Another significant factor that will amplify your marketing efforts is the collection and leveraging of data. In other words, to truly succeed with your digital marketing campaigns, you must utilize the best of the machine and human worlds.

Agency 134

Agency Digital Marketing Utilities Education 134

The Hoth

MARCH 20, 2025

This heightens the chances that Google will start ranking the sites content in top positions for lots of keywords related to the topic due to the established trust. SEO-wise, content clusters are a great way to approach massive topics that you cant possibly cover in a single article targeting a single keyword.

Content 59

Content Keywords SEO Text 59

ContentWriters

DECEMBER 6, 2024

Content writers create materials that inform, educate, or entertain specific audiences. You want to know how to incorporate keywords while maintaining an engaging, reader-friendly style. SEO writing in particular is a valuable skill for digital marketing teams in the age of AI search. What is Content Writing?

Content Writer 49

Content Writer Writer Portfolio Content 49

Neil Patel

JUNE 23, 2021

Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Spyfu is a great tool for discovering the most profitable keywords for the search engines and ads of your competitors. Here are the ads for the term ‘keyword research.’. Look at the example below.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Moz

MARCH 11, 2021

To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly. So B2B is a little bit different than you would see in your normal B2C types of marketing, right?

Keywords 60

Keywords SEO Education Agency 60

Neil Patel

APRIL 2, 2021

Evergreen content engages and educates readers for longer without a huge amount of effort. Below, I’m going to show you exactly why evergreen content should be part of every marketer’s content strategy, and I’ll explain how to craft your own timeless pieces. Use Appropriate Keywords. Type a search query into Google.

Content 121

Content Keywords Medical Education 121

Grammarly

JUNE 26, 2023

3 Use résumé keywords Résumé keywords give your résumé a better shot of getting through the applicant tracking system (often referred to as an ATS). You can find résumé keywords within the job listing. Incorporate résumé keywords from the job description and mention the specific role in your last sentence.

Writing 105

Writing Recruitment Collaboration Brand Awareness 105

Neil Patel

OCTOBER 12, 2021

For example, if you search #digitalmarketing and change the search date to the past 24 hours under “Tools,” you’ll see the most recent posts across social media that discuss digital marketing. Bold keywords. Annually themed, the camp has covered humanitarian topics like global warming and education.

Landing Page 144

Landing Page Search Engine Optimization Social Media Engineering 144

The Hoth

FEBRUARY 18, 2025

While The Washington Post is a very mainstream example, its not unheard of for smaller companies to gain backlinks with DR scores in the 80s and 90s through digital PR. Building backlinks like these will make it easier to rank #1 on Google for your most important keywords, which is key to expanding your online reach.

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Neil Patel

FEBRUARY 19, 2021

Paid ads take the guesswork out of keywords. With organic search, you’re making educated predictions on keywords that you think will do well for your brand, and then you’re building content against them. If conversions are your goal, aim for keywords with high buyer intent: This is especially true for Google Ads.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

MARCH 11, 2021

In this post I’m going to cover: Understanding what Google wants How to scale your link building efforts Keyword research and targeting How to earn editorial links. The simplest way is to google keywords that bring up sites that are relevant to your field. Why is an Effective Backlink Portfolio Important? Domain Relevancy.

Portfolio 144

Portfolio Social Media Keywords Text 144

Neil Patel

OCTOBER 13, 2020

List posts can cover all kinds of topics, from the more educational posts on HubSpot like “How to Create a Cinemagraph in 7 Easy Steps” to the clickbaity Buzzfeed lists like “23 People You Seriously Won’t Believe Actually Exist.”. Suppose a number of the high-ranking articles for your keyword are listicles. Number the List Items.

Writing 143

Writing Content Brand Awareness Prose 143

Neil Patel

MAY 31, 2021

And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow. That’s where I focus my marketing efforts… to grow NP Digital.

Marketing 145

Marketing Agency Social Media Digital Marketing 145