Backlinko

MARCH 25, 2025

Digital Marketing Digital marketing is a high-potential niche. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts. For example, Wellness Mama has built a devoted blog following.

Blogging 101

Blogging Blog Medical Finance 101

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. YouTube needs to protect their user experience , primarily by providing users with relevant information.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. The benefit to its users is access to the best information.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. . All while helping those in your audience make an informed decision to buy.

Agency 144

Agency Landing Page Consulting Advertising 144

Neil Patel

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. The “blocks” are pieces of digital information or records, and the “chains” are public databases housing the information. Marketers can also use smart contracts for added trust, transparency, and security.

Medical 122

Medical Marketing Hospitality Digital Marketing 122

Freelance Union

APRIL 16, 2024

Yet, to stand out and attract the right types of clients in today’s market, freelancers need to be methodical and strategic in their lead-generation efforts. This guide will explore a range of proven digital marketing techniques that can help you generate winning leads as a freelancer.

Freelance 105

Freelance Lead Generation Prose Social Media 105

Susan Greene

JULY 20, 2017

Handout – A professional brochure is best, but a simple handout, even if it’s only in digital form, can work too. It can be a one-sheet in PDF form that includes your name and contact information as well as your website URL. Instead, use your sales letter to generate qualified leads that you can then pursue further.

Copywriter 130

Copywriter Copywriting Freelance Copywriting Freelance 130

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. Customer Acquisition Versus Lead Generation. There may be some confusion about the difference between the two, but it’s actually simple: Lead generation is one step of the customer acquisition funnel.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Quick Sprout

AUGUST 24, 2022

By leveraging marketing automation software, you can personalize the customer experience by providing accurate information and targeted promotions to customers with different needs. The Top 9 Best Marketing Automation Software. OptinMonster — Best For Landing Page Lead Generation. Try it free for 30 days.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Neil Patel

OCTOBER 25, 2021

As the largest professional network, by far, it only makes sense that it’d be full of sales opportunities in digital marketing. Comparing available products will open your eyes to which approach is best for you in social media and digital marketing. For example, Sales Navigator is a popular choice. Conclusion.

Sales 131

Sales Electronics Lead Generation Digital Marketing 131

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Speed : Although speed assessment has evolved since Google’s beginnings, it took time to get to the point where users can get information at almost the same time it takes them to blink.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

The Hoth

JANUARY 24, 2023

If you want to enjoy continued growth year-over-year, you’ll need a marketing team where each member focuses on one specific task full-time – such as content marketing , lead generation, and increasing revenue. That’s why it’s best to hire more marketing positions as soon as you have the option.

Agency 96

Agency Recruitment Marketing Lead Generation 96

Neil Patel

OCTOBER 29, 2020

Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. Google will then reach out to you to learn more and may request additional information from the customer. Google Guaranteed could be a powerful source of lead generation for businesses looking to grow.

IT 137

IT Insurance Professional Services Ads 137

Neil Patel

AUGUST 19, 2021

Whether it’s status updates, sharing business news, or writing thought pieces, creating content on LinkedIn is a powerful lead generation tool. By increasing the number of eyes on your posts, you increase your chances of leads finding your profile and reaching out. Marketing for CPAs Frequently Asked Questions.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

Marketing 140

Marketing Social Media Digital Marketing Ads 140

Neil Patel

OCTOBER 1, 2020

Share location information and highlight your phone number and email, and you’ll demonstrate to wary consumers that they can reach you at any time. Trust and transparency matter in marketing. Your contact information: Include a phone number, email address, and a quick data-collection form. Do You Need a Contact Us Page?

Hospitality 145

Hospitality Text Consulting Communication 145

Content Hacker

JULY 7, 2023

Table of Contents: Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective Content Marketing Strategies to Grow Your Business 1. If you hate cold calling and are looking for alternative ways to generate leads, then you’ll love content marketing.

Sales 93

Sales Long Form Content Lead Generation Search Engine Optimization 93

Neil Patel

SEPTEMBER 21, 2021

No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below. Use Keyword Research to Inform Your Search.

Food 142

Food Content Management System Content Keywords 142

BKA Content

MAY 29, 2024

It can also increase lead generation and sales. Over 25% of searchers will click on the first result that pops up, dramatically increasing your website’s traffic and by extension generating more leads and sales for your business. Developing targeted content that can be repurposed into lead nurturing emails.

Search Engine Optimization 97

Search Engine Optimization Engineering Keywords Lead Generation 97

BKA Content

JANUARY 22, 2024

Thrive Internet Marketing Agency This digital marketing agency with 25 offices in cities across the United States is the second-ranked provider of organic SEO services for 2024. Ignite Visibility One of the top-rated digital marketing agencies stands out for getting results with organic SEO. Learn More 4.

SEO 97

SEO Agency Search Engine Optimization Digital Marketing 97

Content Hacker

JULY 6, 2023

As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy.

Content Marketing 93

Content Marketing Marketing Long Form Content Content 93

Neil Patel

SEPTEMBER 25, 2020

They can help you decipher reports and pick out the key information and metrics for your business or campaign objectives. All in all, a social media marketing consultant will develop a strategy and implement tactics that will help you meet your goals and grow your business. The more useful information you’re able to share, the better.

Social Media 141

Social Media Consulting Media Marketing 141

BKA Content

APRIL 26, 2024

Digital marketers often refer to top-of-the-funnel or TOFU, middle-of-the-funnel or MOFU and bottom-of-the-funnel or BOFU strategies. There are three general stages of customer acquisition. The first pertains to lead generation, the second involves nurturing leads and the third includes conversions.

Search Engine Optimization 95

Search Engine Optimization Insurance Digital Marketing Advertising 95

Neil Patel

SEPTEMBER 30, 2020

Turning digital means you‘ll have several competitors – nay, several tough competitors. Entering a digital culture means your customers do everything digitally , from transactions to information gathering to investing. In this case, the KPIs are as follows: Number of leads generated from every social media channel.

Consulting 123

Consulting Search Engine Optimization Landing Page Social Media 123

Content Marketing Institute

JANUARY 14, 2019

They have way, WAY more information at their fingertips influencing how they shop and buy. She goes on to name three new buyer behaviors/types: “Well-advised” consumer – Buyers want to make the right decisions, no matter how small, and they’re using their smartphones to get informed. A potential lead first hears about you.

Sales 111

Sales Marketing Concept Digital Marketing 111

Contently

DECEMBER 14, 2022

Are the demand generation marketers working hand in hand with content? Are the product marketing team members informing the team about new features, product lines, or versions in time for a promotion plan to launch? Here are a few ways a CMP makes end-to-end content marketing seamless.

Editorial 95

Editorial Content Lead Generation Brand Awareness 95

BKA Content

MARCH 15, 2024

Our services increase traffic and attract global leads. Best suited for: We can help (English-based) international businesses, e-commerce companies, clients in almost any industry and digital marketing agencies. Single Grain Single Grain tailors strategies that cater to diverse markets and languages.

Agency 98

Agency SEO Hospitality Search Engine Optimization 98

ContentWriters

SEPTEMBER 12, 2024

That’s sufficient enough to inform your readers of the most important information. How White Papers Become Prime Marketing Material A white paper provides valuable information and keeps people interested in your business. People can apply the information at work and share it with their network.

Publisher 97

Publisher Publishing Publishing Content Creation 97

Agency Content Writer

JULY 25, 2022

I will be the first to admit that for years my website was a sample of my writing and not a lead generator. As the world moved to digital EVERYTHING, it became clear that my website could fuel my business. For most of us, we don’t need this level of information. The pandemic changed my mind. And it has.

Website 130

Website SEO Agency Content 130

Content Marketing Institute

JANUARY 21, 2019

documented content mission statement, publishing original research, implementing influencer marketing, and writing guest posts for third-party sites), you can be in the top 1.28% of all organizations’ marketing teams. I’ll summarize Andy’s advice for each of the four tactics and connect the dots to tie them with B2B lead generation.

Content Marketing 109

Content Marketing Marketing Editorial Content 109

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. This will help inform your content strategy moving forward.

Content 134

Content Content Creation Social Media Promotion 134

ContentWriters

JANUARY 4, 2023

However, you must learn to earn, and eCommerce blogs provide excellent sources of information and resources. According to Statista , WooCommerce is the worldwide leader in eCommerce software, with 36.68% of the market share in 2022. If you’re in digital marketing, you know about Neil Patel. eCommerce Platform Blogs.

Finance 97

Finance Blogging Blog Education 97

Neil Patel

JANUARY 21, 2021

Every plugin’s page on the WordPress Plugin Repository contains detailed information about the plugin, its purpose, how to use it, and more. Refer to this information to decide whether a specific plugin is a good fit for you. Think of these plugins as a reliable friend that can help you make better marketing decisions.

Landing Page 145

Landing Page Content Management System SEO Website 145

BKA Content

MAY 18, 2023

Create An Actionable Blogging Strategy Do you want to highlight your brand, improve lead generation and build your brand even in a recession? Content strategies provide businesses with a sustainable, evergreen and profitable marketing vehicle during economic downturns. We Write Content: That's Literally All We Do.

Lead Generation 98

Lead Generation Persuasion Content Marketing Collaboration 98

Neil Patel

JUNE 22, 2021

Image collections are great for showing products in your e-commerce store , but as with image ads, you’re limited to a short headline and a 125-character primary message, so they’re not suited for conveying much information. traffic engagement app installs video views lead generation messages. Awareness Goals. Conversion Goals.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

DECEMBER 18, 2018

From Facebook to Google, marketing is continually changing and getting harder. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. This is why marketing has become so competitive. Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step.

Sales 111

Sales Landing Page Lead Generation Text 111

Shorthand Content Marketing

JANUARY 5, 2023

Marketing Made Simple is another useful toolkit to take your digital marketing and your business to the next level. 3) Marketing Rebellion by Mark Schaefer. It’s no secret that much of the marketing advice available out there doesn’t work. It’s all theory with a minimal grounding in reality.

Content Marketing 98

Content Marketing Marketing Content Social Media 98