Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

Digital Marketing 144

Digital Marketing Marketing Social Media Freelance 144

Neil Patel

DECEMBER 23, 2020

What impact does it have on digital marketing? While keywords are still highly valuable, search behavior is becoming more complex because we expect search engines to understand what we mean. “Natural language processing” (NLP) sounds complicated, but its applications are simple. What exactly is natural language processing?

Digital Marketing 145

Digital Marketing Marketing Content Creation Recruitment 145

Neil Patel

AUGUST 23, 2021

But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. Depending on your domain authority and the age of your site, a keyword could be easy or hard to rank for. How to find easy keywords that are still valuable.

Keywords 145

Keywords Food Insurance Digital Marketing 145

Buffer

JULY 18, 2024

The same principle applies to  digital marketing. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. This tool also lets you see your site’s organic keyword rankings and who’s linking to you. How can you work smarter and faster with SEO?

SEO 104

SEO Keywords Engineering Website 104

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Backlinko

JULY 19, 2024

By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. Pay close attention to update frequency.

SEO 108

SEO Keywords Landing Page Agency 108

Grammarly

DECEMBER 9, 2024

Even the best rsums wont see the light of day without the right keywords. More importantly, AI can analyze job postings and recommend relevant keywords and phrases to include in your bullet points to optimize your rsum for an ATS and improve your chances of getting your rsum in front of human recruiters or hiring managers.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. What Are Lucrative Keywords? Let’s break down the numbers.

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Freelance Union

DECEMBER 19, 2024

So, what if you had a solution that made the writing process easier?   Tip for you: One of the popular AI writing techniques, in this case, is to use a prompt that requests an AI tool to seamlessly and instantly incorporate keywords into a text. The tip for this is to use the right keywords to search for inspiring ideas.

Freelance 112

Freelance Writing Landing Page Script 112

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. The most successful blogs hit this trifecta.

Blogging 103

Blogging Blog Medical Finance 103

The Hoth

JANUARY 7, 2025

Digital PR began to form once the internet rose to prominence, and its been a staple marketing tactic ever since. Where traditional PR involves reaching out to newspapers, TV channels, and radio stations, digital PR uses social media influencers, podcasts, bloggers, and news websites. What is Digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

iWriter

NOVEMBER 13, 2024

Are you ready to supercharge your marketing strategy and drive more traffic to your website? Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! Top Funnel Keywords Individuals in the early stages of their buying journey often use top-funnel keywords.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

BKA Content

NOVEMBER 26, 2024

This targeted approach is a subset of general SEO and digital marketing, but it focuses on location-specific strategies. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. What Is Local SEO for Small Businesses?

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

BKA Content

APRIL 30, 2024

How To Find Competitors’ Keywords Finding the right keywords is essential to developing an effective search engine optimization (SEO) strategy. Researching keywords that your competitors are using to improve their rankings is the first step in finding keywords that work for your company.

Keywords 96

Keywords Search Engine Optimization Insurance Engineering 96

Backlinko

AUGUST 21, 2024

Or Zoe Ashbridge’s discussion of keyword cannibalization. Mordy and Crystal cover various aspects of digital marketing through the lens of SEO. He chats with Rohan Ayyar, the co-founder of digital marketing agency 99stairs, about the issues with the concept of helpful content and how it has evolved.

SEO 95

SEO Concept Agency Digital Marketing 95

BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages.

Digital Marketing 97

Digital Marketing Marketing Agency Search Engine Optimization 97

Neil Patel

DECEMBER 15, 2021

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing? The problem?

IT 134

IT Marketing Digital Marketing Keywords 134

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. However, that’s if you try to beat them at their own game by going after super-popular keywords. What the Heck are Long-Tail Keywords? You may be wondering what long-tail keywords are in the first place.

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . These are high-intent keywords , and they’re your ticket to higher rankings and more sales. . Why is that? What is Search Intent?

Keywords 118

Keywords SEO Sales Brand Awareness 118

Backlinko

SEPTEMBER 6, 2024

Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? Let’s face it: When it comes to analytics tools, we want it all. based servers.

Script 100

Script Landing Page Keywords Website 100

Backlinko

SEPTEMBER 6, 2024

From mastering keyword research to executing an effective content strategy. SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. And they show you the strategies that are working right now. So you can trust that the newsletter is going to provide consistent value. What Readers Say 3.

SEO 102

SEO Search Engine Optimization Engineering Social Media 102

Elna Cain

OCTOBER 19, 2023

Something like, “My name is Elna Cain and I’ve been a SaaS digital marketing writer for nearly a decade. I love helping brands elevate their message on social media and through their email marketing. These are special websites that allow writers to post an article and get paid for it.

Website 226

Website Retail Portfolio Writing 226

Backlinko

DECEMBER 13, 2024

Uncover Valuable Keywords (10 Searches per Day) Semrush’s Keyword Magic Tool gives you 10 daily searches, each providing up to 10 keyword suggestions. That’s 100 potential keywords every day to fuel your content strategy. Heres how youd use this tool to research relevant keywords for free.

IT 96

IT Keywords Digital Marketing SEO 96

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Let’s dive in!

Utilities 246

Utilities Transportation Medical Content Creation 246

BKA Content

JANUARY 19, 2024

What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? The most important keyword — the name of the movie — is missing.

Keywords 98

Keywords SEO Search Engine Optimization Contractor 98

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Later, I defined the companies I wrote for as digitally native brands. Maybe you’re interested in this writing niche and want to see what it’s all about. That’s SaaS!

Content Writer 239

Content Writer Writer Content Writing 239

Verblio

MARCH 21, 2025

In the world of digital marketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. At some point in every digital marketing strategy, you reach a search engine optimization plateau.

SEO 52

SEO Content Search Engine Optimization Digital Marketing 52

Neil Patel

MARCH 7, 2023

Everyone is learning the endless possibilities that AI enables for digital marketing in general; and in the realm of SEO, there are some exciting potential uses. Here’s what I found that demonstrates how effective a ChatGPT marketing strategy can be for your website’s SEO. What is ChatGPT And Why Are People Interested In It?

SEO 104

SEO IT Banking Keywords 104

BKA Content

JULY 15, 2024

What Is SEO Content, and What Does It Do for Your Marketing? If your business is building or upgrading its digital marketing strategy, you’re going to need a plan for search engine optimization (SEO) and content creation. If you’re still working on mastering this marketing domain, you’re in good company.

SEO 98

SEO IT Marketing Content 98

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? Your industry may not lend itself to e-commerce, or alternative marketing tactics may serve your goals better.

SEO 98

SEO IT Brand Awareness Search Engine Optimization 98

Neil Patel

AUGUST 16, 2021

Often, these channels don’t yield results marketers can bank on though. At one time in my content marketing career, I struggled to acquire leads. For most marketers, their homepage receives the most visits. Hear this: you’re not alone. 6 Proven Lead Generation Hacks. On the flip side, if you have an offer (e.g.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Elna Cain

FEBRUARY 1, 2024

With the demand for freelance work, you need a place to market your skills and experience as a freelance writer. From tech to beauty to digital marketing and more, you’ll find all kinds of industries on LinkedIn looking for freelancers. And that’s exactly what I did. But, Why LinkedIn? LinkedIn is this place.

Freelance 240

Freelance Writer Copywriter Copywriting 240

The Hoth

NOVEMBER 21, 2024

Sure, if you’re a content-generating machine that A) always knows the right keywords to target and B) never runs out of ideas! You need a specialized tool like Semrush’s Content Marketing Platform. If you want to rank well on Google, then you have to create meaningful content that resonates with your audience. The solution?

SEO 52

SEO Content Proofreader Digital Marketing 52

Neil Patel

FEBRUARY 16, 2021

For marketers, though, it can be frustrating. For marketers, though, it can be frustrating. Let’s look at the most important SERP trends and what it means for digital marketing. There are several shifts digital marketers should pay attention to, like the increased importance of user intent.

Digital Marketing 144

Digital Marketing Long Form Content Keywords SEO 144

Backlinko

MARCH 31, 2025

It can help you: Brainstorm blog post topics Plan your content strategy Debug code snippets Translate marketing copy into multiple languages Explain blood test results in simple terms Plus, depending on the model you’re using (more on that below), it can also: Generate images using DALLE: And handle voice interactions. No problem.

Social Media 94

Social Media Consulting Ads Brand 94

The Hoth

JANUARY 19, 2023

Search engine optimization is a staple of digital marketing, with 61% of marketers citing their SEO efforts as their #1 inbound marketing priority. It’s easy to see why, as SEO ROI can be as high as 12x your original marketing spend. What is Semrush, and What Does it Do? What’s the difference?

SEO 108

SEO IT Keywords Search Engine Optimization 108

Neil Patel

MARCH 10, 2021

Instead, my goal is to explain: how Google calculates the cost of ads the factors affecting the cost of ads how you can quickly find out how much keywords will cost how to reduce your ad spend while remaining competitive. Rather, it uses an auction model where companies bid on each keyword. My answer is always the same. It depends.

Ads 143

Ads Landing Page Advertising Keywords 143