Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

Digital Marketing 144

Digital Marketing Marketing Freelance Social Media 144

Freelance Union

DECEMBER 19, 2024

For example, when writing a landing page for a digital marketing company, writers can use AI tools to instantly incorporate a few LSI keywords related to “SEO” or “content marketing.” And you’d be correct to some extent. But here’s the thing: BoltAI can also help. 

Freelance 112

Freelance Writing Landing Page Script 112

Melanie Saxton

DECEMBER 27, 2024

Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. This defines human interaction from a digital perspective. These special projects matter by giving a compelling voice to your marketing and sales efforts.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

Smart Blogger

FEBRUARY 27, 2023

The landing page… You’ve likely heard of it, and I’ll bet you my last dollar you’ve interacted with one. Yet, why are they vital to your digital marketing campaign? And how do you even create a landing page? What is a Landing Page? Why is a Landing Page Important?

Landing Page 84

Landing Page Digital Marketing Sales Social Media 84

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Often, these channels don’t yield results marketers can bank on though. For most marketers, their homepage receives the most visits.

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Lead Generation IT Landing Page Social Media 145

Elna Cain

DECEMBER 11, 2023

December typically means something other than landing new writing jobs since many companies slow down the hiring process during this time. But landing writing work is happening to me now and it’s a new thing. It’s a necessity nowadays for freelance writers to market on LinkedIn. But the ACT of doing this (i.e.,

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Writing Freelance Content Digital Marketing 226

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) Reminder: 3-5% conversion rate on a sales page is normal. is evolving faster than ever. Nature is healing. Let’s go.

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Copywriter Copywriting Copy Sales 130

Neil Patel

NOVEMBER 30, 2021

Most digital marketing teams rely on keyword optimization to rank their content higher in search results. Because of this, it can be tempting to use the same keywords on multiple pages to increase your chances of ranking. Say, I’m new to digital marketing and want to learn more about link building.

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Keywords IT Digital Marketing Landing Page 110

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. Your brands story can also make it stand out from competitors in a crowded market. For example, a sustainable skincare brand might want to emphasize its eco-conscious value proposition.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

SEPTEMBER 6, 2024

Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? Including traffic sources, visitor paths, and most visited pages. based servers.

Script 100

Script Landing Page Keywords Website 100

Elna Cain

FEBRUARY 25, 2023

I worked for it year after year, and over time, I wasn’t struggling with finances because I wasn’t landing $50/post gigs anymore. I inched my way up the income ladder and gained high-paying clients in an oversaturated market (SaaS). Writers are struggling financially, and I think I know why. When this happens – $$$.

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Freelance Writer Landing Page Consulting 211

Backlinko

JULY 19, 2024

Cannibalization Data Cannibalization is an issue where multiple pages on your website compete for the same keyword(s). The “Cannibalization” tab makes it easy to spot if multiple pages are competing against each other in search results. This page-level data shows which pages are ranking for the most (tracked) keywords.

SEO 108

SEO Keywords Landing Page Agency 108

Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. Which method should you choose?

Landing Page 117

Landing Page IT Storytelling Text 117

Elna Cain

OCTOBER 13, 2022

When you’re looking to attract readers and potential clients, it’s important to include a link back to your website or portfolio page. In fact, you can even directly link to your site’s Hire Me page! One common term that you should definitely know about is a byline. But what is a byline? What is a Byline?

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Portfolio IT Freelance Storytelling 155

Neil Patel

OCTOBER 5, 2021

As marketers, you know how valuable data is to every function of your campaign. From sending emails to optimizing landing pages , you need a full suite of analytics to help you make strategic decisions. While marketing trends may come and go, it’s inarguable that data analytics are here to stay. Never heard of it?

IT 97

IT Landing Page Projects Digital Marketing 97

The Hoth

MARCH 11, 2025

As a result, most marketers wind up targeting the exact same keywords because they rely on the same traditional keyword research tools. The way it typically works goes something like this: A marketer types a common industry seed keyword into a research tool (like digital marketing ). traffic, leads, and sales).

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Elna Cain

OCTOBER 19, 2023

Something like, “My name is Elna Cain and I’ve been a SaaS digital marketing writer for nearly a decade. I love helping brands elevate their message on social media and through their email marketing. These are special websites that allow writers to post an article and get paid for it.

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Website Retail Portfolio Writing 226

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. . KlientBoost — Best for PPC management + landing page design.

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Agency Landing Page Consulting Digital Marketing 144

Neil Patel

MARCH 19, 2021

The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. What is Pay-Per-Click (PPC) Marketing? Pay-per-click is a common advertising model in internet marketing.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Later, I defined the companies I wrote for as digitally native brands. Maybe you’re interested in this writing niche and want to see what it’s all about. That’s SaaS!

Content Writer 239

Content Writer Writer Content Writing 239

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend.

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Agency Landing Page Digital Marketing Ads 133

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Not all call to action messages are created equal. Forget freemium.

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Landing Page Lead Generation Persuasion Telecommunication 145

Freelance Magic

NOVEMBER 25, 2022

Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. Or, you can write for agencies or blogs that provide tips on marketing.

Freelance 162

Freelance Finance Writing Medical 162

Neil Patel

OCTOBER 13, 2021

A/B testing is crucial to developing a robust digital marketing strategy. We’re going to cover how to put that information to good use—but first, let’s cover why A/B testing matters in digital marketing. Why A/B Testing Is Crucial to Digital Marketing Success. Analyze Different Traffic Segments.

Landing Page 137

Landing Page Digital Marketing Social Media Ads 137

Neil Patel

MARCH 10, 2021

Google uses several factors to calculate an ad’s quality score, including its relevance to the keyword in question, the ad’s click-through-rate (CTR), and how good Google thinks the page is. Let’s say your ads direct users to a landing page where they can sign up for a trial of your product. My answer is always the same.

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Ads Landing Page Advertising Keywords 143

The Hoth

MARCH 21, 2023

In particular, AI solutions are popping up left and right in the digital marketing space. AI technologies like ChatGPT & GPT-4 are capable of generating entire blog posts, landing pages, and images from scratch, which have massive potential for the future of content creation. Text generators. Video generators.

Digital Marketing 59

Digital Marketing Marketing Content Creation Proofreader 59

Neil Patel

SEPTEMBER 16, 2021

When URLs are being frequently visited, the search engine algorithm will consider your page to be valuable and relevant to future queries containing your content keywords. Organic click-through rate refers to the percentage of users who click on a search engine result. In this case, that result would be your URL. Implement Structured Data.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

AUGUST 11, 2021

The quality score is a rating Google provides from 1-10 based on how relevant your ad, landing page, and keywords are. A conversion occurs when someone takes the action you want them to take; this happens off the search engine results page and on your landing page or website. We’ve all seen Google Ads.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

MAY 14, 2021

Let me introduce you to how it works and how it could transform your marketing strategy. Like any digital marketing tool, AI copywriting has its limitations. Well, emotion matters in marketing. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks?

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

DECEMBER 3, 2020

Direct mail is still effective, and using it is a game-changer for any serious marketer. Direct mail has a median ROI of 29% , putting the ROI in third behind email and social media marketing in terms of ROI. Despite what the haters say, direct mail is still holding its own against other marketing channels. Well, it does.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Generate and publish SEO-optimized blog pages swiftly with QuickBlog, and craft marketing-driven landing pages with QuickPage. Let’s dive in!

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

MARCH 28, 2023

It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. Driving customers—not just visitors—to your landing page is the best way to make sales. Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Sounds easy enough, right? Don’t believe me?

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

JUNE 23, 2021

is an ineffective headline that won’t encourage a high CTR or meet your marketing objectives. Hence, it’s effective and will boost the business’s marketing campaign. Back up your claims with data and testimonials on your landing page/ad copy/ and social media adverts. Now, look at the WeBuyCar.com ad below.

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Ad Copy Copy Ads Persuasion 136

BKA Content

AUGUST 30, 2024

Why Hire a Digital Marketing Agency? 9 Reasons You Haven’t Considered Marketing is essential for leads, revenue, and business growth. Learn why hiring a digital marketing agency can be more cost-effective than you think. Learn why hiring a digital marketing agency can be more cost-effective than you think.

Digital Marketing 52

Digital Marketing Agency Marketing Search Engine Optimization 52

Neil Patel

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. These are happening in the market right now, whether you like it or not. They only analyze their own keywords, bids, and landing pages. But it can be hard to make money through PPC ads.

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Landing Page Ad Copy Ads Keywords 138