Backlinko

JULY 19, 2024

By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. Pay close attention to update frequency.

SEO 108

SEO Keywords Landing Page Agency 108

Backlinko

SEPTEMBER 6, 2024

You can also access keyword ranking data from Google and Bing within Matomo to monitor your SEO performance. For instance, learn which keywords you rank for and how many clicks and impressions your website gets from them. Let’s say you want to offer a specific version of your landing pages to users who visit from Facebook.

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Script Landing Page Keywords Website 101

iWriter

NOVEMBER 13, 2024

Are you ready to supercharge your marketing strategy and drive more traffic to your website? Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! Top Funnel Keywords Individuals in the early stages of their buying journey often use top-funnel keywords.

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Keywords Brand Awareness Landing Page Content Writer 52

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions. Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy?

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Keywords SEO Digital Marketing Landing Page 139

Smart Blogger

FEBRUARY 27, 2023

The landing page… You’ve likely heard of it, and I’ll bet you my last dollar you’ve interacted with one. Yet, why are they vital to your digital marketing campaign? And how do you even create a landing page? What is a Landing Page? Why is a Landing Page Important?

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Landing Page Digital Marketing Sales Social Media 84

Neil Patel

NOVEMBER 30, 2021

Most digital marketing teams rely on keyword optimization to rank their content higher in search results. The idea is more keywords = better optimization. Because of this, it can be tempting to use the same keywords on multiple pages to increase your chances of ranking. What Is Keyword Cannibalization?

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Keywords IT Digital Marketing Landing Page 110

Neil Patel

AUGUST 27, 2019

And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Introducing a new keyword database. And each tab shows you how many keywords are in that group.

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Keywords Landing Page Digital Marketing SEO 112

The Hoth

NOVEMBER 7, 2022

One solution is using long-tail keywords. Long-tail keywords change how search engines like Google respond. . Below, we’ll look at how long-tail keywords work and why they are important to your SEO. Lastly, how you should use them in your content marketing for excellent results. . Let’s get started! low) search volume.

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Keywords SEO Landing Page Content Creation 104

ContentWriters

FEBRUARY 22, 2023

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. It also helps you to track competitors and identify opportunities in the market. What is their intent?

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Keywords Marketing Landing Page Digital Marketing 98

Elna Cain

OCTOBER 19, 2023

Something like, “My name is Elna Cain and I’ve been a SaaS digital marketing writer for nearly a decade. I love helping brands elevate their message on social media and through their email marketing. You can change it for every client you land or if you pivot or offer a new service.

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Website Retail Portfolio Writing 226

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.). What the Heck are Long-Tail Keywords?

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands.

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Content Writer Writer Content Writing 239

Neil Patel

MARCH 12, 2019

That’s a laundry list of keywords that drive me the most traffic. But there is an issue with a lot of those keywords. Keywords like affiliate marketing, SEO analyzer, SEO checker, statistical significance calculator are all terms that won’t drive me any revenue. How to pick the right keywords.

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Keywords SEO Agency Digital Marketing 112

Elna Cain

FEBRUARY 25, 2023

Other times, I use my free time to learn new tactics, strategies, and information regarding my writing niche (digital marketing). Write a landing page of 300 words and an article that’s 3000 words. I have two: one for my Twins Mommy brand and one for digital marketing, my freelance writing niche.

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Freelance Writer Landing Page Consulting 211

Neil Patel

MARCH 19, 2021

Whenever a user searches for a certain keyword, say “PPC Marketing,” Google looks through its list of advertisers for this word and initiates an auction between them. Different keywords have different average costs per click, and this should inform your bidding strategy. Is PPC Marketing Right for My Company?

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Landing Page Marketing Advertising Digital Marketing 138

Neil Patel

MARCH 10, 2021

Instead, my goal is to explain: how Google calculates the cost of ads the factors affecting the cost of ads how you can quickly find out how much keywords will cost how to reduce your ad spend while remaining competitive. Rather, it uses an auction model where companies bid on each keyword. Some keywords can cost over $100 per click.

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Ads Landing Page Advertising Keywords 143

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Let’s dive in!

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Utilities Transportation Medical Content Creation 246

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. . KlientBoost — Best for PPC management + landing page design.

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Agency Landing Page Consulting Portfolio 144

Neil Patel

SEPTEMBER 16, 2021

Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content.

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Landing Page Persuasion Keywords Social Media 145

Neil Patel

AUGUST 11, 2021

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. With every type of digital marketing, targeting is an important factor.

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Ads Management Landing Page Ad Copy 144

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend.

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Agency Landing Page Digital Marketing Ads 133

Bramework

DECEMBER 28, 2022

Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.

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Keywords Blog Post Post Blog 95

Verblio

MARCH 21, 2025

In the world of digital marketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. At some point in every digital marketing strategy, you reach a search engine optimization plateau.

SEO 52

SEO Content Search Engine Optimization Digital Marketing 52

Neil Patel

JUNE 23, 2021

Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Spyfu is a great tool for discovering the most profitable keywords for the search engines and ads of your competitors. Here are the ads for the term ‘keyword research.’. Look at the example below. Be Succinct.

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Ad Copy Copy Ads Persuasion 136

Verblio

APRIL 1, 2025

Have you ever seen a digital marketing strategy without search engine optimization? It’s a custom-tailored way to beat the marketing leader’s dilemma, combining SEO strategy expertise with the content creation you need to succeed. Have you ever seen a search optimization strategy without a focus on SEO content?

SEO 52

SEO Search Engine Optimization Content Content Creation 52

Neil Patel

MARCH 6, 2023

When you create unique landing pages with videos, you’ll likely increase conversion by up to 80% (based on the Renderforest survey). With a video on your landing page, you’ll have a 53% chance of showing up on page 1 of the SERPs. 2 out of the 15 searches had videos sitting on page two of the SERPs.

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Keywords Landing Page Medical Brand Awareness 83

The Hoth

MARCH 21, 2023

In particular, AI solutions are popping up left and right in the digital marketing space. AI technologies like ChatGPT & GPT-4 are capable of generating entire blog posts, landing pages, and images from scratch, which have massive potential for the future of content creation. Text generators. Video generators.

Digital Marketing 59

Digital Marketing Marketing Content Creation Proofreader 59

Neil Patel

NOVEMBER 12, 2020

They only analyze their own keywords, bids, and landing pages. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. But your PPC campaigns don’t exist in a vacuum.

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Landing Page Ad Copy Ads Keywords 138

Neil Patel

NOVEMBER 19, 2020

Other advantages of Google Ad Grants include their digital marketing resources. Your digital marketing strategy is fundamental to success online. The same is also true for nonprofits that want to raise awareness and funds in the digital age. And if you’re new to digital marketing, Google has you covered.

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Ads Digital Marketing Recruitment Keywords 144

Creative Little World

FEBRUARY 21, 2023

In the busy world of online marketing, landing pages are an effective element for driving conversions and achieving a specific action and goal. But what exactly is a landing page? In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits.

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Landing Page Persuasion Lead Generation Sales 52

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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Digital Marketing Marketing Advertising Ads 64

Neil Patel

OCTOBER 12, 2021

For example, if you search #digitalmarketing and change the search date to the past 24 hours under “Tools,” you’ll see the most recent posts across social media that discuss digital marketing. Your bounce rate refers to the number of individuals who visit your landing page and leave without conducting any other interaction.

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Landing Page Search Engine Optimization Social Media Engineering 144

Neil Patel

FEBRUARY 19, 2021

Paid ads take the guesswork out of keywords. With organic search, you’re making educated predictions on keywords that you think will do well for your brand, and then you’re building content against them. Of course, the more search traffic a keyword gets, the more you’ll need to pay to get your content to show up for that keyword.

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Social Media Sales Media Retail 145

Neil Patel

FEBRUARY 8, 2021

An example of this would be someone completing a form on your landing page and entering their phone number for you to call them. Whether it’s your landing page, PPC, or social media, you’ll want to track the success of your efforts. PPC/Landing Page Performance. You’re making an outbound call in this case.

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Landing Page Social Media Keywords Sales 120

Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing.

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Ads Brand Awareness Keywords Advertising 145

Article Writing

NOVEMBER 4, 2022

In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. Marketing is all about finding ways to show your product to potential clients in a way that convinces them to buy it. Long-Tail Keywords.

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Landing Page Keywords SEO Digital Marketing 97

Creative Little World

APRIL 19, 2023

In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits. I’ll also cover the critical elements of an effective landing page and tips and best practices for creating one. Let’s start by getting a better understanding of how landing pages work.

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Landing Page Persuasion Lead Generation Sales 52