Grammarly

DECEMBER 6, 2024

Adapting to generative AI marketing communication Generative AI (also known as gen AI) is a branch of AI that creates new content, such as images, text, music, or other media, based on patterns and data learned from existing examples.

Communication 105

Communication Marketing Storytelling Social Media 105

The Hoth

OCTOBER 3, 2023

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.

Text 98

Text SEO Keywords Engineering 98

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Enter any URL and have the text content rewritten for your clients. Generate and publish SEO-optimized blog pages swiftly with QuickBlog, and craft marketing-driven landing pages with QuickPage.

Utilities 246

Utilities Transportation Medical Content Creation 246

The Hoth

MARCH 21, 2023

In particular, AI solutions are popping up left and right in the digital marketing space. AI technologies like ChatGPT & GPT-4 are capable of generating entire blog posts, landing pages, and images from scratch, which have massive potential for the future of content creation. Text generators. Video generators.

Digital Marketing 59

Digital Marketing Marketing Content Creation Proofreader 59

Neil Patel

SEPTEMBER 16, 2021

These are the snippets of text that appear below your title tag in the SERPs. An effective meta description informs users what your page is about and also compels them to click through to your post. For this to work, you must implement image SEO best practices like naming your images properly and adding alt text.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

ProBlogger

JUNE 20, 2017

If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns. Whether you’re trying to drive people to sign up for your mailing list, or to purchase a product/service you’re promoting, landing pages can help you achieve your conversion goals.

Landing Page 54

Landing Page Persuasion Copy Text 54

BKA Content

DECEMBER 12, 2024

You can send the traffic from both pages to the new one for a page with stronger ranking metrics. However, dont just send traffic to any page on your site, such as your home page or a generic landing page. Either fix the text in the link or the page URL itself.

Search Engine Optimization 59

Search Engine Optimization Content Management System Agency Landing Page 59

Neil Patel

MARCH 28, 2023

It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. Driving customers—not just visitors—to your landing page is the best way to make sales. Not to mention, your ability to captivate with a smaller image and little to no text area becomes a little diluted.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Creative Little World

FEBRUARY 21, 2023

In the busy world of online marketing, landing pages are an effective element for driving conversions and achieving a specific action and goal. But what exactly is a landing page? In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits.

Landing Page 52

Landing Page Persuasion Lead Generation Sales 52

Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. Which method should you choose? Consider Placement.

Landing Page 117

Landing Page IT Storytelling Text 117

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

JUNE 23, 2021

Back up your claims with data and testimonials on your landing page/ad copy/ and social media adverts. The ‘free invoicing software’ ad above leads to a landing page, only to show that the software has a 30-day free trial. Like a high-converting landing page, your Twitter ad should ideally have a single place to click.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

NOVEMBER 23, 2021

For example, your ad might show as a banner ad on one site and a dynamic text ad on another. Text Combinations Can Be Quite Tricky—Create Them Wisely. One significant advantage of responsive display ads is that they offer more text fields for you to work with. Your Landing Page Should Always Match Your Ad.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

OCTOBER 12, 2021

For example, if you search #digitalmarketing and change the search date to the past 24 hours under “Tools,” you’ll see the most recent posts across social media that discuss digital marketing. Within the cached copy, you can view the full version, text-only version, or view source. Use subheading. Bold keywords.

Landing Page 144

Landing Page Search Engine Optimization Social Media Engineering 144

Creative Little World

APRIL 19, 2023

In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits. I’ll also cover the critical elements of an effective landing page and tips and best practices for creating one. Let’s start by getting a better understanding of how landing pages work.

Landing Page 52

Landing Page Persuasion Lead Generation Sales 52

Quick Sprout

AUGUST 24, 2022

Constant Contact’s offers some of the easiest marketing automation tools for email and SMS that I’ve ever seen. Developers may want something beefier than this, but for your average marketer, Constant Contact has what you need. Design landing pages that convert. GetResponse — Best Features For Marketing Automation.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Neil Patel

DECEMBER 10, 2020

Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. Your goal as a digital marketer is to increase conversions. Images, just like text, can also be perceived as “fluff.” Break Up Large Chunks of Text.

Blogging 128

Blogging Blog Landing Page Freelance 128

Neil Patel

FEBRUARY 8, 2021

An example of this would be someone completing a form on your landing page and entering their phone number for you to call them. Whether it’s your landing page, PPC, or social media, you’ll want to track the success of your efforts. PPC/Landing Page Performance. You’re making an outbound call in this case.

Landing Page 120

Landing Page Social Media Keywords Sales 120

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

DECEMBER 8, 2020

Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. Your goal as a digital marketer is to increase conversions. Images, just like text, can also be perceived as “fluff.” Break Up Large Chunks of Text.

Blogging 129

Blogging Blog Landing Page Freelance 129

Content Marketing Institute

JUNE 6, 2018

While shoppers early in the buying process are offered an interactive landing page to sort and explore models based on individual preferences, more primed buyers are led to a page that displays local showrooms and seasonal deals. Landing page performance report. Accelerated mobile pages. The result?

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Neil Patel

NOVEMBER 19, 2020

For instance, Google Ad Grant adverts are text only. Other advantages of Google Ad Grants include their digital marketing resources. Your digital marketing strategy is fundamental to success online. The same is also true for nonprofits that want to raise awareness and funds in the digital age.

Ads 144

Ads Digital Marketing Recruitment Keywords 144

Neil Patel

AUGUST 23, 2021

When properly set up and used, it allows you to break down your website traffic and gather vital information to power your digital marketing strategy. In the “Crawl” section, click on “Fetch as Google” then: Enter the path to the page you want to crawl in the text box.

Landing Page 145

Landing Page Digital Marketing Brand Awareness Management 145

Bramework

JANUARY 7, 2023

With all these tools, a creative problem-solving skillset, and an understanding of your business goals and intentions, ultimately, a website content writer produces some, or ALL, of the text for your business’s online presence and digital marketing strategy as previously mentioned. Landing Pages.

Content Writer 98

Content Writer Writer Website Landing Page 98

Smart Blogger

MAY 15, 2023

And when your SEO copy starts to rank on Google, whether it’s a blog post , a landing page , an ebook , or website content, you create evergreen traffic. But WAIT , before you do, you should outline your copy so you can place the keyword strategically throughout your blog post or landing page.

Copywriter 115

Copywriter Copywriting SEO Landing Page 115

Backlinko

MAY 29, 2024

Local SEO has become an important element of digital marketing strategy helping businesses enhance online visibility and connect with local customers. How popular are local searches? What are the top local SEO ranking factors? Keep reading as we will cover answers to these questions with up-to-date local SEO statistics below.

SEO 106

SEO Content Creation Landing Page Keywords 106

Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Backlinko

FEBRUARY 20, 2024

How Backlinko Can Help You To truly succeed as an affiliate marketer, you’ll need to master some key digital marketing skills – especially search engine optimization (SEO). This site allows users to increase their customer base through the creation of landing pages, forms, and email drip campaigns.

Content Creator 109

Content Creator Landing Page Digital Marketing Promotion 109

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Content Marketing Institute

MAY 31, 2018

They may use digital assets as part of a marketing campaign to reach a specific audience in a specific form, such as a digital or physical brochure, an email promotion , a movie trailer, or a website landing page. HANDPICKED RELATED CONTENT: The DAM Truth: All You Need to Know About Digital Asset Management.

Management 111

Management IT Digital Media Digital Marketing 111

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success. What are those?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

DECEMBER 18, 2018

From Facebook to Google, marketing is continually changing and getting harder. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. This is why marketing has become so competitive. So instead of doing that, when you are remarketing users, send them to a page that has the opposite pitch.

Sales 111

Sales Landing Page Lead Generation Text 111

Neil Patel

DECEMBER 13, 2021

When using LinkedIn for online advertising, there are many formats that you can utilize to help your digital marketing. Text Ads on LinkedIn are separate from content that appears on your feed. When set up properly, Text Ads can deliver great results. To set up a Text Ad, go back to [link] and select ‘Text Ads.’.

Ads 126

Ads Sales Social Media Advertising 126

Content Marketing Institute

APRIL 5, 2018

She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. You might have to adapt text and localize images, for example. This a Save the Children landing page in the United States. Click To Tweet. Rebecca Lieb gets it. Here’s an example.

Marketing 111

Marketing Content Landing Page Content Marketing 111

The Hoth

JANUARY 3, 2023

Unless you want a sky-high bounce rate and dismal dwell time, you need to make sure your content has scannable text. . According to research by the Nielsen Norman Group, 79% of users scan a web page before deciding if it’s worth their time to read it all – and they bounce if it doesn’t catch their interest. Service pages .

Content 105

Content Landing Page Construction Text 105

BKA Content

AUGUST 1, 2024

Search-optimized content supports your digital marketing in several ways: For social media photographers: Smart search optimization helps you attract the influencers who need your services, not random people on the internet. Add Alt Text Conventional search engines aren’t able to “see” photos. That’s where alt text comes in.

SEO 98

SEO Portfolio Content Social Media 98