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If you’re wondering why the writing time has gone up so much, it’s because Google’s algorithm updates have started to favor long-formcontent. Besides the actual writing, researching, adding photos, and publishing also take up lots of time, not to mention content planning and S EO.
However, sites with useful long-formcontent that isn’t perfectly optimized may see a small boost in rankings and, therefore, traffic. It seems passage indexing is the next step in using AI programs like RankBrain to better understand the context of content rather than looking at formulaic factors like keyword density.
My B2B SaaS Content Writing Story When I started freelance writing in 2014 and landed a gig with Blogging Wizard to write about contentmarketing and digitalmarketing ideas, I called my content service digitalmarketing writing services. And for years, I stuck with this freelance title.
Let’s look at the most important SERP trends and what it means for digitalmarketing. There are several shifts digitalmarketers should pay attention to, like the increased importance of user intent. YourAmigo: This tool automates finding long-tail keywords to target. Are meta descriptions and titles dying?
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Blog posts to video content. Long-formcontent to blog post.
Many writers will say the writing is subpar, but I found Jasper content to be better than average writing. link] But, these tools still don’t do fantastic for my writing niche of digitalmarketing and my writing audience of B2B marketers. I also have used Wordtune’s Spices and am interested in using Copy.ai.
How To Improve Fitness DigitalMarketing. For this reason, it is especially important to learn how to incorporate fitness digitalmarketing into your advertising strategy. Create a Robust Online Presence With Fitness DigitalMarketing. Your blog should use high-quality images and engaging content.
Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. All that’s to say: digitalmarketing must be a key part of a luxury brand’s strategy going forward.
And the benefits of repurposing content exceed above and beyond time-saving. 1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. visual content. Make modifications to fit the platform.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know ContentMarketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digitalmarketing strategy. A Cost-effective Marketing Strategy 2.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
Using a variety of content can enliven your message and entice a growing audience. Is short or longcontent better? In general, longer written content ranks better for SEO. Video and audio content varies based on subject and audience. Conclusion for Sites with Great Content.
Instead of just saying “Write about digitalmarketing,” ask for “An informative blog post about the impact of SEO on digitalmarketing for small businesses.” Just ask: “List the top five digitalmarketing trends to watch out for in 2023.” ” 10.
That makes it an effective digitalmarketing research tool, and cheaper than the premium alternatives. For short-formmarketing copy like social media posts or product descriptions, AI copywriting can generate your text for you in a matter of seconds. What are the best AI copywriting prompts?
So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blog posts was 106 words. Contentmarketing is not just about social and shares it is also about search. No visuals and no sub-titles.
At the same time, many digital PR professionals create pieces of content specifically for social media, such as brief videos and image carousels breaking down relevant topics. A common tactic is to repurpose long-formcontent, such as blog posts, into smaller chunks for social media content like infographics and carousels.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
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Brafton This full-service digitalmarketing agency offers content development services to help organizations build their brand and online presence. Siege Media Siege Media uses innovative strategies and quality content to drive results for clients across various industries.
(Well, not yet ) Elephant in the room: will this put those of us who work in marketing writing—copywriters, content writers, copyeditors, social media managers, ghostwriters—out of a job? After reviewing and digging into these 5 tools and working in digitalmarketing writing since 2009, here’s my hot take: Absolutely not.
E-commerce advertising is the part of e-commerce marketing that focuses on increasing conversions by promoting specific products and driving sales. Types of E-commerce Marketing. It’s easy to get overwhelmed when trying to learn about digitalmarketing. What is the role of digitalmarketing in e-commerce?
Not all semantic terms fit the purpose of your content, and that’s normal. See how semantic keywords can boost your digitalmarketing with high-quality SEO content customized to your business. The better you understand why your audience needs help, the more effective your content is. Most pages in the No.
Turn a Standard Post Into a Long-Form post. I’m not going to insult your intelligence by stating the obvious fact that long-formcontent ranks better than, say, a typical 500-word post. But here’s a nice little trick you can do with thin content. until it’s bona fide long-formcontent.
In the matchup of contentmarketing vs social media marketing, which channel would win? ContentMarketing Vs Social Media Marketing: The Basics The more you know about digitalmarketing options, the better the results. What Is ContentMarketing?
In-depth SEO insights: By crawling and analyzing Google’s top search results, Content at Scale provides valuable insights for optimizing your content for SEO. Versatility: The tool can create high-quality long-formcontent across various industries, making it suitable for diverse client needs.
A freelance writing niche is a specialization in either a topic or a content type. Examples include personal finance, digitalmarketing, and technology. You also have content type — the “how” you write about it, or the form your writing takes. Ultimate guides provide in-depth information.
Contently’s Content Value Tracker estimates the impact of your organic search traffic on your digitalmarketing spend by showing how much you would have to spend to run an ad to get the same traffic you get organically by using a quality SEO piece. Leverage Data Analytics Tools to Drive Your Decisions.
For example, if you’re writing about digitalmarketing, research the latest trends and statistics to back up your claims. Be it contentmarketing , digitalmarketing, or search engine optimization, learn the nuances of each and tailor your copy accordingly.
It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Pamela Ellgen, Senior Marketing Copywriter, Health Editor, WELL Health Inc. Laurelei Litke, DigitalMarketer, HealthLabs. Become an expert storyteller , too.
And when your content is SEO-focused, exponential growth becomes possible. Building a ContentMarketing Strategy. There’s more to digitalmarketing than just churning out blog posts. In order to see real success, you’ll need to have a contentmarketing strategy in place. Let’s schedule a call !
One of my CTS members recently asked, “What is the value of contentmarketing?” Here’s why: First, contentmarketing will be worth $600 billion in 2024. Out of all digitalmarketing strategies, contentmarketing has THE highest ROI (return on investment). Incredible, right?!
Inbound contentmarketing is a form of digitalmarketing that focuses on creating and distributing content to attract, engage, and convert potential customers. My favorite tool for long-formcontent creation with AI is Content at Scale.
Technology is becoming a cornerstone of every field today streaming from medicine, manufacturing, and retail to digitalmarketing. When we focus on the field of digitalmarketing, AI or artificial intelligence presents an array of possibilities. In this way, a digitalmarketing team can run more effective campaigns.
#5: Competitors have outranked you Sometimes an SEO rankings drop occurs because one of your competitors outperformed you and dethroned your content. While it’s certainly a bummer, this type of thing happens all the time, and it’s the nature of SEO (and digitalmarketing in general).
And the benefits of repurposing content exceed above and beyond time-saving. 1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. visual content. Make modifications to fit the platform.
With pricing plans starting at $39/month, you can generate unlimited content. Jasper specializes in long-formcontent and supports over 30 languages. Pros : High-quality, long-formcontent creation Supports many languages Cons : Can be on the pricier side for small businesses 2. can do it all.
Turns out, writing is only half the battle in digitalmarketing; what wins the war is optimized contentmarketing. Optimizing for Backlinks Don’t Know How to Start Optimizing Your Content? What is Content Optimization? It’s smart, it’s insightful — it should be the talk of the town. What gives?
For example, a digitalmarketer might include “SEO specialist” or “growth hacker” to attract a specific target audience. ” Professional Twitter Bio Ideas A professional Twitter bio is your digital handshake, exuding competence and confidence in your field. ” “Transforming big data into even bigger ideas ?”
It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-formcontent like blog posts or articles designed to inform or entertain the reader.
From the digitalmarketing and optimization side of things, you had to guess what kind of query the user would formulate to find information and target that specific query – those keywords – with your content. Remember, pillar posts need to be long-formcontent.
I had to familiarize myself with terms like bounce rate , flywheel , and long-tail. Although some of them sound silly, they describe processes, metrics, and strategies that digitalmarketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them.
As digitalmarketers, we want link building to be: Taken seriously as a tactic which helps support SEO within a business Integrated with other areas to allow for efficiency and wider benefits Fit into the overarching digital strategy of a business Have measurable, consistent results.
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