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A survey by Orbit Media Studios states that the average blog post takes almost four hours to write. That’s actually a 63% increase over 2014, when the average blog post took just under 2.5 If you’re wondering why the writing time has gone up so much, it’s because Google’s algorithm updates have started to favor long-formcontent.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Later, I defined the companies I wrote for as digitally native brands. Over the years, I’ve learned about many SaaS products like SEO, analytical, AI writing tools, email marketing services, and more.
Let’s look at an example: Say you wrote a long-formpost about affiliate marketing. That is a ton of useful content, but it also means your entire post probably won’t rank well for terms like “affiliate marketing networks” because only one section covers that topic.
Let’s look at the most important SERP trends and what it means for digitalmarketing. There are several shifts digitalmarketers should pay attention to, like the increased importance of user intent. YourAmigo: This tool automates finding long-tail keywords to target. Are meta descriptions and titles dying?
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurposing content means repackaging one asset into multiple formats.
I mainly use something like Jasper AI to help me brainstorm content ideas for my blogs and client pieces. This blog post you are reading was an idea I got from asking ChatGPT! I now have about 30 content ideas for my blog and Youtube channel ! For example, suppose I need an angle for my eCommerce post using social media.
How To Improve Fitness DigitalMarketing. For this reason, it is especially important to learn how to incorporate fitness digitalmarketing into your advertising strategy. Create a Robust Online Presence With Fitness DigitalMarketing. Instagram – Instagram is best for posting photos and graphics.
Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. All that’s to say: digitalmarketing must be a key part of a luxury brand’s strategy going forward.
And the benefits of repurposing content exceed above and beyond time-saving. All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another social media platform. The commonality?
In this blog post, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Create Comprehensive Guides 2. Here’s why.
Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Is Long-FormContent Necessary? With written content, there are two approaches a writer can take. This type of writing is considered long-formcontent.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digitalmarketing strategy. A Cost-effective Marketing Strategy 2.
In B2B marketing, which we’ll focus on here, a white paper is a piece of long-formcontent similar to an ebook, often formatted as a report or guide. Digitalmarketers use white papers to generate new leads, boost sales for the organization, and change the perception of the company.
You always read their newest blogs and click through on their social posts or in their newsletters. You look forward to consuming the content, and you spend lots of time on the website absorbing it all. Content covers everything from blog posts to product descriptions to case studies. Any brand can do this.
But what exactly is thought leadership content? In this blog post, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative contentmarketing on your website. Most of it is also long-form. He proves his expertise continually throughout the post.
As you embark on your blogging journey, the question of “What should my first blog post be about?” So, what should you write about for that first, all-important post? Remember, blogging brings HUGE wins for all kinds of businesses, big and small: Consumers are 131% more likely to buy from a brand after reading its content.
However, short-form copywriting like social media posts and product descriptions are simple enough for AI to handle, and because they’re used so frequently, it makes sense to automate them. That makes it an effective digitalmarketing research tool, and cheaper than the premium alternatives. AI copywriting: Hey, TikTok!
Meet Your New Swiss Army Knife: ChatGPT Imagine having a writing partner who’s there 24/7, ready to assist with everything from brainstorming marketing ideas to crafting perfect blog posts. How about a sizzling blog post on the latest diet trends? What is ChatGPT? Need a sonnet about star-crossed lovers? You got it.
Therefore, digital PR professionals pursue backlinks to: Rank higher on search engines Generate referral traffic Boost a brands credibility For example, having one of your websites links appear on a website like The Washington Post is a major credibility boost to any brand, as TWP readers will take notice. Thats some serious authority!
If you want to stand out in a noisy digital world then you need to also tell a better story. #2. User generated contentContentmarketing started out as a few blog articles, a Facebook post followed by a tweet. Content became militarized and industrialized. Quality longformcontent sits right in that mix.
Businesses of all kinds, from all industries, need effective contentmarketing — and contentmarketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? Content creation. Keyword research and optimization.
Learn How To Grow Your Fashion Brand With DigitalMarketing The digital world is here to stay. They should appear naturally in the text of posts as well as in the titles and metadata. Avoid product descriptions that use passive voice or that have long or overly flowery sentences.
(Well, not yet ) Elephant in the room: will this put those of us who work in marketing writing—copywriters, content writers, copyeditors, social media managers, ghostwriters—out of a job? After reviewing and digging into these 5 tools and working in digitalmarketing writing since 2009, here’s my hot take: Absolutely not.
E-commerce advertising is the part of e-commerce marketing that focuses on increasing conversions by promoting specific products and driving sales. Types of E-commerce Marketing. It’s easy to get overwhelmed when trying to learn about digitalmarketing. ContentMarketing in E-commerce Marketing Strategies.
If your website is just a wall of text, it’s going to discourage people from spending a long time on it. I use header tags for all my websites and blog posts. Plus, you can incorporate other things I talked about so far into your posts as well, such as images and header tags. Turn a Standard Post Into a Long-Formpost.
Brafton This full-service digitalmarketing agency offers content development services to help organizations build their brand and online presence. Siege Media Siege Media uses innovative strategies and quality content to drive results for clients across various industries.
Not all semantic terms fit the purpose of your content, and that’s normal. See how semantic keywords can boost your digitalmarketing with high-quality SEO content customized to your business. The better you understand why your audience needs help, the more effective your content is. Most pages in the No.
In the matchup of contentmarketing vs social media marketing, which channel would win? ContentMarketing Vs Social Media Marketing: The Basics The more you know about digitalmarketing options, the better the results. What Is ContentMarketing?
In this post, we’ll cover the different niches available to freelance writers, and give you guidance on how to choose the right one for you. Examples include personal finance, digitalmarketing, and technology. You also have content type — the “how” you write about it, or the form your writing takes.
Out of all the ways to obtain backlinks, there’s a lot of debate surrounding link insertions vs. guest posts. of digitalmarketing experts agree that backlinks have a significant impact on SERP (search engine results pages) rankings. Both are methods that can land you backlinks, but which works better? What are Link Insertions?
I’ve done the homework, and using this model, you could easily reach 73% profit margins while still delivering high-quality content. If you’re interested in starting or scaling an AI writing agency or simply want to stay ahead of industry trends, this blog post is a must-read resource packed with valuable insights and practical advice.
Do extensive competitor research when writing a new article, blog post, or copy for a webpage. One of the easiest ways to do this research is to take the target keyword you plan to write on, google it, and read through the posts or pages of the sites that rank for that keyword. . Benjamin Sweeney, ClydeBank Media.
Contently’s Content Value Tracker estimates the impact of your organic search traffic on your digitalmarketing spend by showing how much you would have to spend to run an ad to get the same traffic you get organically by using a quality SEO piece. Leverage Data Analytics Tools to Drive Your Decisions.
For example, if you’re writing about digitalmarketing, research the latest trends and statistics to back up your claims. Be it contentmarketing , digitalmarketing, or search engine optimization, learn the nuances of each and tailor your copy accordingly.
One of my CTS members recently asked, “What is the value of contentmarketing?” Here’s why: First, contentmarketing will be worth $600 billion in 2024. Out of all digitalmarketing strategies, contentmarketing has THE highest ROI (return on investment). Incredible, right?!
Here’s a simplified overview of how that works: When you write a valuable blog post, other sites may link to it in their own blogs and articles to provide more information to their readers. And when your content is SEO-focused, exponential growth becomes possible. Building a ContentMarketing Strategy. in 10 months.
Inbound contentmarketing is a form of digitalmarketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Social media posts (sharing updates). so you can tailor your content topics, formats, copy, visuals, and more directly to them.
Technology is becoming a cornerstone of every field today streaming from medicine, manufacturing, and retail to digitalmarketing. When we focus on the field of digitalmarketing, AI or artificial intelligence presents an array of possibilities. In this way, a digitalmarketing team can run more effective campaigns.
#5: Competitors have outranked you Sometimes an SEO rankings drop occurs because one of your competitors outperformed you and dethroned your content. While it’s certainly a bummer, this type of thing happens all the time, and it’s the nature of SEO (and digitalmarketing in general).
So what is a pillar post, and how can you create one for yourself? What Is a Pillar Post? Pillar content, or more accurately a pillar post, is a kind of broad, tall post that stands as the tallest thing around on a given topic. It all comes down to what makes a pillar post special. A pillar post is long.
And the benefits of repurposing content exceed above and beyond time-saving. All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another social media platform. The commonality?
Here are a few of the benefits and drawbacks of using AI blog writers, beginning with… Pros The pros of using AI blog writers are obvious: Speed : AI can write a blog post in minutes, freeing up your time to focus on other aspects of your business. Scalability : Need one blog post or a hundred? Got a tight deadline? No worries.
Turns out, writing is only half the battle in digitalmarketing; what wins the war is optimized contentmarketing. You’ll also find out how to weave keywords into your posts like a pro so people actually find them when they’re scouring Google for answers. What is Content Optimization? What gives?
For example, a digitalmarketer might include “SEO specialist” or “growth hacker” to attract a specific target audience. Make Your Personal Mark In a sea of social media posts , it’s your personality and creativity that will make you float to the top. .” ” “Transforming big data into even bigger ideas ?”
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