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Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. That makes it an effective digitalmarketing research tool, and cheaper than the premium alternatives.
(Well, not yet ) Elephant in the room: will this put those of us who work in marketing writing—copywriters, content writers, copyeditors, social media managers, ghostwriters—out of a job? After reviewing and digging into these 5 tools and working in digitalmarketing writing since 2009, here’s my hot take: Absolutely not.
A freelance writing niche is a specialization in either a topic or a content type. Examples include personal finance, digitalmarketing, and technology. You also have content type — the “how” you write about it, or the form your writing takes. They may also need scripts for webinars, another sales tool.
Brafton This full-service digitalmarketing agency offers content development services to help organizations build their brand and online presence. Brafton produces high-quality, customized content tailored to each client’s needs. Their comparatively high pricing may exceed some companies’ budget ranges.
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Content repurposing, at its core, is all about taking an existing piece – be it a blog post or video script – and transforming it into another format without losing its original essence. This strategic approach breathes new life into your older content pieces while simultaneously expanding their reach.
I had to familiarize myself with terms like bounce rate , flywheel , and long-tail. Although some of them sound silly, they describe processes, metrics, and strategies that digitalmarketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them.
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