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If you’re wondering why the writing time has gone up so much, it’s because Google’s algorithm updates have started to favor long-formcontent. Besides the actual writing, researching, adding photos, and publishing also take up lots of time, not to mention content planning and S EO.
However, sites with useful long-formcontent that isn’t perfectly optimized may see a small boost in rankings and, therefore, traffic. It seems passage indexing is the next step in using AI programs like RankBrain to better understand the context of content rather than looking at formulaic factors like keyword density.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Blog posts to video content. Long-formcontent to blog post.
And the benefits of repurposing content exceed above and beyond time-saving. 1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. visual content. Make modifications to fit the platform.
In B2B marketing, which we’ll focus on here, a white paper is a piece of long-formcontent similar to an ebook, often formatted as a report or guide. Digitalmarketers use white papers to generate new leads, boost sales for the organization, and change the perception of the company.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. That makes it an effective digitalmarketing research tool, and cheaper than the premium alternatives.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know ContentMarketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2.
You can use a voice-to-text app to help you translate genuine conversation into writing. Offer Interactive Content: QVC. Using a variety of content can enliven your message and entice a growing audience. Is short or longcontent better? In general, longer written content ranks better for SEO.
They break up the content and make it easier to read or skim. If your website is just a wall of text, it’s going to discourage people from spending a long time on it. Add More Than Text. The content on your website shouldn’t be only written words. Turn a Standard Post Into a Long-Form post.
Picture a large language model trained on a dizzying array of internet text. Instead of just saying “Write about digitalmarketing,” ask for “An informative blog post about the impact of SEO on digitalmarketing for small businesses.” You can ask ChatGPT to suggest edits to your text.
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
(Well, not yet ) Elephant in the room: will this put those of us who work in marketing writing—copywriters, content writers, copyeditors, social media managers, ghostwriters—out of a job? After reviewing and digging into these 5 tools and working in digitalmarketing writing since 2009, here’s my hot take: Absolutely not.
It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Pamela Ellgen, Senior Marketing Copywriter, Health Editor, WELL Health Inc. Spend 80% of your time writing your title and only 20% on the text. bullet points.
Learn How To Grow Your Fashion Brand With DigitalMarketing The digital world is here to stay. They should appear naturally in the text of posts as well as in the titles and metadata. Avoid product descriptions that use passive voice or that have long or overly flowery sentences.
Inbound contentmarketing is a form of digitalmarketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Creating Compelling Visuals Images are powerful tools for conveying messages without relying on text alone. Headings/subheadings.
A freelance writing niche is a specialization in either a topic or a content type. Examples include personal finance, digitalmarketing, and technology. You also have content type — the “how” you write about it, or the form your writing takes. Here you will write content for courses.
Turns out, writing is only half the battle in digitalmarketing; what wins the war is optimized contentmarketing. Table Of Contents: What is Content Optimization? The Importance of Content Optimization Making Your Content Visible And Impactful How Do You Know If You Need Content Optimization?
For example, if you’re writing about digitalmarketing, research the latest trends and statistics to back up your claims. But no one likes to read convoluted text. Be it contentmarketing , digitalmarketing, or search engine optimization, learn the nuances of each and tailor your copy accordingly.
If you focus on digitalmarketing agencies : Offer advice about creating high-quality content that drives organic traffic while adhering to SEO best practices. In this section, we’ll discuss the importance of LSI keyword research methods , as well as tips for optimizing your meta text. (If Make your content easy to read.
Similarly, Machine Learning algorithms, with enough data, can make complex decisions, predict outcomes, and even create human-like text. It analyzes sentence structures, semantics, and context to generate human-like text. AI software doesn’t “understand” text the way humans do. can do it all.
And the benefits of repurposing content exceed above and beyond time-saving. 1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. visual content. Make modifications to fit the platform.
I had to familiarize myself with terms like bounce rate , flywheel , and long-tail. Although some of them sound silly, they describe processes, metrics, and strategies that digitalmarketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them.
In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Content writing is typically more informational and educational, creating long-formcontent like blog posts or articles designed to inform or entertain the reader.
Consider the example of a digitalmarketing service. Create An Infographic Infographics allow you to turn chunks of text or data into visual representations, which are easy to read and digest. Research suggests that the human brain processes visual data around 60,000 times faster than text.
The variety of templates on offer makes it a great choice for social media marketers and bloggers. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts. Speech-to-text input : Add further detail to the text using your voice. Generating long-formcontent is also straightforward.
There are even ways you can use Bing to improve your digitalmarketing and SEO strategies, like using it to enhance your keyword research and link-building efforts. There are also SEO reports that range in severity, such as missing meta tags, poorly optimized anchor text, duplicate content, and missing H1 tags.
Faster results : Voice searches often provide faster results than traditional text-based searches because they rely on natural language processing algorithms that better understand user intent than keyword matching alone. You need to factor in voice search queries when mapping your content and SEO strategy.
(If that definition just raised more questions for you, here’s some quick context: GPT-3 is a machine learning model from OpenAI that has been trained on an enormous dataset of online content to be able to generate human-sounding text. It’s the tech behind nearly every AI writing tool on the market today.). How it works.
Create Content Outlines 5. Check for Plagiarism and AI Content Crafting High-Quality Long-FormContent in One Click AI Image and Video Creation FAQs – AI-Powered Content Creation What is AI-powered content creation? What is the best AI tool for content creation? Write First Drafts 6.
At Content Hacker, we believe in empowering you to share that narrative with the world through effective long-formcontentmarketing. Videos and images do wonders for breaking text monotony and keeping readers engaged. When you add video content, you’re not just telling a story; you’re showing it.
With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. To write this long-formcontent, you conduct research or compile references on the subject to create a guide or eBook that goes into depth and demonstrates that you know what you are talking about.
Videos are often more engaging than text and can help you reach a larger audience. Crafting Infographics out of Long-formContent Blogs brimming with data make perfect candidates for infographics – visual snapshots that can be easily shared across social media platforms. But how do you start?
Crafting a meticulous business blog elevates your digital footprint, making you more noticeable online. Blogging has emerged as a cornerstone of digitalmarketing. Source: Host Gator Educate Audiences At the heart of any successful contentmarketing strategy lies the power to educate.
This can be a sentence, a question, or any text that provides context for the conversation. Finally, use these refined topics to create outlines for blog posts or other long-formcontentmarketing material like white papers or ebooks. How do successful entrepreneurs use digitalmarketing tools effectively?
In fact, my content is 4,330 total words. Obviously, there are times when long-formcontent doesn’t make sense (like for an e-commerce category page). But if you can publish longcontent you should publish longcontent. Finally , add your keyword 2-3x on your page. Silent Moves.
After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digitalmarketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.
Artificial intelligence is transforming digitalmarketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. helps you create complete ad images and videos from text prompts. Need quick ad creative?
Check out our AIO Blogger course. Embracing AI in Content Creation The digitalmarketing world is evolving, and staying ahead means embracing the future. Try Content at Scale. That future?
While users can still use the traditional version of Bing, its AI-powered chatbot Copilot is capable of answering user’s questions, writing original text, and generating new images from scratch. All these advancements are transforming the online search experience in a big way, which will present some real challenges for digitalmarketers.
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