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3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing

Neil Patel

If you’re wondering why the writing time has gone up so much, it’s because Google’s algorithm updates have started to favor long-form content. Besides the actual writing, researching, adding photos, and publishing also take up lots of time, not to mention content planning and S EO.

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What is Passage Indexing & What Does it Mean for SEO?

Neil Patel

However, sites with useful long-form content that isn’t perfectly optimized may see a small boost in rankings and, therefore, traffic. It seems passage indexing is the next step in using AI programs like RankBrain to better understand the context of content rather than looking at formulaic factors like keyword density.

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The Ultimate Guide to Repurposing Content Like a Boss

Contently

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Blog posts to video content. Long-form content to blog post.

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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer

And the benefits of repurposing content exceed above and beyond time-saving. 1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-form content to another long-form content. visual content. Make modifications to fit the platform.

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White Paper: Definition and Purpose

Grammarly

In B2B marketing, which we’ll focus on here, a white paper is a piece of long-form content similar to an ebook, often formatted as a report or guide. Digital marketers use white papers to generate new leads, boost sales for the organization, and change the perception of the company.

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Long-Form Written Content: How to Create It and Why It’s Important

ContentWriters

Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-form content and short-form content. Guides and tutorials.

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How to Copywrite With AI

Grammarly

Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. That makes it an effective digital marketing research tool, and cheaper than the premium alternatives.