Susan Greene

JANUARY 8, 2013

Product brochures can be targeted at multiple groups of buyers or be market specific. That is, if you manufacture a laser that is used in medicine but also has potential uses for the military, it might be worth the time and expense to create individual product brochures for each market.

Marketing 130

Marketing Copywriting Copywriter Manufacturing 130

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Yet, the more time I spent with Joe and Robert’s Killing Marketing, the more the idea made sense.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Susan Greene

SEPTEMBER 16, 2016

Use healthcare digital marketing and the services of healthcare copywriters to get in front of the consumer when they’re at the point of decision! Today’s healthcare market has an ever-increasing number of players. Medical Device and Pharmaceutical Manufacturers. Composing persuasive copy takes skill and experience.

Healthcare 130

Healthcare Medical Copywriting Copywriter 130

Moz

OCTOBER 12, 2020

I conducted an informal survey of more than 100 digital marketers around the globe, asking whether they believe our field is becoming commoditized. While the survey I conducted was limited to digital marketers, nearly every business vertical experiences commoditization and competition.

Persuasion 66

Persuasion Digital Marketing Brand Food 66

Smart Blogger

AUGUST 5, 2023

Think of an industrial manufacturer selling machinery to a construction company, or a software development firm providing a productivity tool to other businesses. B2C sales, on the other hand, are usually transactional and driven by impulsive decisions, hence the emphasis on persuasive and emotive advertising.

Ad Copy 61

Ad Copy Utilities Manufacturing Government 61

Moz

JANUARY 28, 2019

As you can see, the possibilities are substantial, and this is all apart from businesses that are classic B2B models, like manufacturers, suppliers, and wholesalers who also have physical premises and meet face-to-face with their clients. Make each of these pages as unique and persuasive as possible.

Marketing 60

Marketing Food Electronics Persuasion 60

Neil Patel

AUGUST 18, 2021

But professional freelance bloggers who have WordPress, SEO, social media, and persuasive skills are much harder to find. Initially, you’ll have to market your freelance blogging services through guest blogging on high-traffic blogs, consistent in-house blogging, social media marketing, and even Facebook ads. That’s true.

Blog 145

Blog Blogging Freelance Blogger 145