Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. This defines human interaction from a digital perspective.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Grammarly

SEPTEMBER 18, 2023

Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. That makes it an effective digital marketing research tool, and cheaper than the premium alternatives.

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

Freelance Magic

FEBRUARY 27, 2024

I had a background in marketing, so it seemed like a logical step to pivot into marketing copy for agencies. I wrote guides to Google ads, social media how-tos, and listicles about the latest digital marketing trends. I even wrote and recorded a video for a course about digital marketing.

Freelance 130

Freelance Blogger Portfolio Marketing Copy 130

Smart Blogger

MAY 11, 2023

The term “content writing” covers everything that goes into planning, writing, editing, and publishing written digital marketing content. It might include a blog post (like the one you’re reading now), video or podcast scripts , social media posts , ebooks , white papers , press releases, web pages, and the like.

Writing 90

Writing Content Persuasion Prose 90

Smart Blogger

NOVEMBER 3, 2022

We’ll begin with this: UX copywriting, conventional marketing copy and even content writing each approach their work with a user/reader-first mentality. If you have a particularly strong sense of empathy, content marketing may be your home. The following section will help with that. Special Skills of a UX Copywriter.

Copywriter 85

Copywriter Copywriting IT Persuasion 85

Smart Blogger

MAY 8, 2023

The demand for quality copywriting is almost endless: billboards, brochures, catalogs, emails, flyers, jingle lyrics, scripts for inbound phone calls, etc. In short, copywriters make the sales and marketing process come alive — they are its voice. It provides 1:1 interaction with the reader like no other digital marketing method can.

Copywriter 79

Copywriter Copywriting Brand Awareness Social Media 79

Shorthand Content Marketing

MAY 8, 2022

A content marketing specialist (sometimes called a ‘digital marketing specialist’ or a ‘content strategist’) is trained to think like a customer, and to start to move them towards buying over time. Brand marketing relies on understanding how your customers think, and leading them to trust your brand.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52