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What the ruling against the PRH-S&S merger means for the publishing business

The Idea Logical Company

That will not be good news to Hachette and HarperCollins, both of which opposed the PRH-S&S merger but probably hoped they could pursue S&S if the publisher remained independent. The five biggest publishers are probably at their high water mark for market share. The biggest winner with today’s decision is Ingram.

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What is a Content Author?

Agency Content Writer

Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digital marketing agencies. What exactly is the role of a content author? What is a Content Author? Here are a few categories.

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Bindery Books: A Way to Restructure the Book Publishing Model

The Idea Logical Company

The case has been made here repeatedly over years that the business and operating model of book publishing as it has been throughout my 50+-year career is irretrievably broken. And the publishers no longer have any moat around the retailing marketplace protecting them.

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The 6 Best Digital Marketing Companies of 2020

Neil Patel

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Let’s get started!

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21 Day Digital Marketing Challenge

Neil Patel

How confident do you feel about your digital marketing strategy? If you aren’t seeing the results you hoped for, this guide will walk you through a 21 day digital marketing challenge that will help you reach your digital marketing goals. A Digital Marketing 21 Day Challenge.

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How to Use Machine Learning to Improve Your Digital Marketing

Neil Patel

Marketers should sit up and take notice. Below, I’ve covered five ways you can use machine learning to supercharge your digital marketing efforts. Before we get into the marketing side of things, let’s take a second to establish what artificial intelligence and machine learning are. What Is Machine Learning? Conclusion.

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Checking facts with players who are still in the game

The Idea Logical Company

My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. I was gifted an advance reading copy that tells me the book will be published on July 2, 2024.) Before the Erie Canal, publishers were distributed among Boston, New York, and Philadelphia.