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60+ Online Courses and Certificate Programs for Digital Marketing Consultants

Kristi Hines

The following certifications are from BrainStation, the global leader in digital skills training. Digital Marketing Certification – Accelerate your digital marketing career with cutting-edge skills in marketing strategy, SEO, SEM, social media, and email marketing. Digital Marketing Institute.

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. Section three shows you how to blend AI with EI, creating copy that is beyond what AI alone can achieve. 2024 is going to change everything in marketing. The question now is how we can be part of the future of writing online.

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6 Key Copywriting Best Practices & Trends for 2025 (& Beyond)

Ashleyn Writes

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) is evolving faster than ever. one are the days when we could rely on cookie-cutter approaches and generic messaging for copywriting best practices.

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Your Online Writing Portfolio: 11 Must-Haves for a Standout Portfolio

Elna Cain

It can also showcase different types of writing you do as a copywriter, like email copy or sales copy. From digital marketing to health, to career, and education, I was all over the place. I could still land a health client with that portfolio or a digital marketing client.

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Tell a simple story that engages your readers emotionally.

Nick Ursborne

Telling stories can be a digital marketing superpower. It doesn’t matter whether you’re writing sales copy or web content, stories can be your best friend. For example, I hope the story about my wife in tears outside the corner store felt true… because it is true. I asked her permission to use it in this post.

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What are the differences between Copywriting and Content writing?

Content Writing

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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How to Create The Perfect Call-to-Action

Neil Patel

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Of course, no reasonable digital marketer would say “no.” Conclusion.