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How to Optimize Your Anchor Text Strategy For SEO

Neil Patel

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust. What Are Anchor Texts, and Why Bother?

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How Natural Language Generation Can Help Your Digital Marketing

Neil Patel

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. It transforms the data you have into natural-sounding text. NLU analyzes text to understand intent and meaning.

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What is a Content Author?

Agency Content Writer

A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. What is a Content Author?

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Anchor Text Ratios: Why They Still Matter for SEO Strategies

The Hoth

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Moreover, anchor text ratios are equally as important to establishing a ‘natural-looking’ link profile.

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3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing

Neil Patel

Updates like RankBrain and BERT have brought AI to the search engine, and SEOs have needed to update their strategies accordingly with AI SEO. Augmented intelligence can helpfully write text, but it can’t add much research, facts, or emotions to it. Know where else Google uses AI? In its search engine algorithms.

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How Digital Marketing Will Change in 2019

Neil Patel

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. Drastic Change #1: SEO won’t look the same.

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Technical SEO Consulting

Neil Patel

Creating great content is key to an SEO strategy. Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms. But there are quite a few things to optimize for when building out a technical SEO strategy. 2) Design Optimization.