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Storyscaping in the Realm of Book Editing

Melanie Saxton

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Consider storyscaping. But what I didn’t expect was exposure to a concept called “storyscaping.”

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Who Needs a Marketplace Copywriter?

Melanie Saxton

That’s part of the reason I’ve pursued a much later-in-life master’s degree in digital media. I create content across various media (including print) and specialize in populating websites, SEO blogging , and social media. The most successful marketplace copywriters wear several hats.

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10 Ideas For Killer YouTube Ad Creatives

Neil Patel

Ad creatives are the ads served to users on a social media or digital media platform. Ask yourself these questions: How can the storytelling be improved? An easy way to do this is by using storytelling. YouTube, like many digital media platforms, is optimized for use on various devices.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. The 40-person team handles: Social media. Digital media (including all content for NASCAR.com).

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory. Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff.

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How to Use YouTube Ads to Grow Your Business

Neil Patel

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Still, you can’t just blindly follow those trends.

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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

While it’s impossible to trace the exact impact of the videos, CEO and second-generation vintner John Jordan sees the marketing payoff when all the indicators rise together: sales, visits, social media interactions, earned media , direct sales, and per-person spending. Yes, toasting the barrels. It’s a thing. Conclusion.