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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

Does : Document actions like browsing habits or buying patterns. Gather Data : Conduct interviews, study customer reviews, analyze customer service transcripts, and observe user behaviors. Fill the Quadrants : Says : Include direct quotes from surveys or interviews. Thinks : Infer underlying thoughts from feedback and behavior.

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Google Documents Leaked & SEOs Are Making Some Wild Assumptions

Ahrefs

SEOs shouldn't assume these are ranking factors or that they're even used in rankings. Read more ›

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How to Preserve DOCX in PDF: Tips for Flawless Document Conversion

Freelance Writing Jobs

Document portability and compatibility are of paramount importance today. In this guide, we are going to explore a bunch of benefits of turning a DOCX file into a PDF and present you with universal solutions for converting your documents and preserving their original view. Reduced document size. High compatibility.

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How to Use AI to Craft Compelling Titles for Documents and Content

Grammarly

The post How to Use AI to Craft Compelling Titles for Documents and Content appeared first on Grammarly Blog. Aside from requesting lists for multiple options, the prompt should also mention other details like specific words, phrases, or SEO keywords you want included in the title.

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Active Voice vs. Passive Voice: Transform Your Writing Style

ContentWriters

With the past tense, a passive sentence like “The documents were shredded by John” will change to “John shredded the documents” in its active form. The present tense sentence “The documents are being shredded by John” becomes “John is shredding the documents.”

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How to Send a Style Guide Discussion Straight to Hell

Arrant Pedantry

Tip #2: Divert When you can’t put it off any longer and are finally forced to have the discussion, start by asking if the house style guide is just a style guide or if it’s more of a training document.

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Writing the Author’s Note for a Novel

Jane Friedman

When you start a manuscript, create a document where you can toss in relevant material that you may want to address in your note. Again, no set rules here, but the prevailing advice is to be brief. I suppose if you want to go long, the reader can simply choose not to read it.

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