Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

Editorial 111

Editorial Editorial Team Collaboration Social Media 111

ContentWriters

JANUARY 30, 2025

For example, JSTOR is an established database that includes scholarly journals, primary source documents, and books. What are their editorial standards or policies ? When looking online for an authoritative source of information on a specific topic, be strategic with your search habits. What Is The CRAAP test?

Medical 111

Medical Government Banking Editorial 111

Backlinko

OCTOBER 21, 2024

The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.” Caroline Gilbert is the Director of Content and Editorial at Angi. ” What does this mean? Then, you can move on to brainstorming ideas.

SEO 101

SEO Finance Content Concept 101

Content Hacker

JANUARY 25, 2024

This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently. Table Of Contents: What is an Editorial Calendar? An editorial calendar is your content’s crystal ball.

Editorial 80

Editorial Content Content Creation Collaboration 80

Buffer

JULY 23, 2024

Learn to write a compelling press release Writing a document that will go out to professional journalists may seem overwhelming, but I’ve got good news: Press releases are meant to be short and concise. For example, we were surprised to find that pitching for holiday gift guides starts as early as July!)

Editorial Team 78

Editorial Team IT Marketing Finance 78

Elna Cain

AUGUST 26, 2024

A Content Brief A content brief is a document given by the client detailing what you will write for them. subheadings) Businesses SHOULD be giving their writers this document, but I know there are many companies that don’t. Some don’t have a content team or editor while others really don’t have a editorial calendar.

Writing 191

Writing Freelance Writer Editorial 191

Content Marketing Institute

JULY 1, 2021

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions.

Government 145

Government Editorial Content Content Marketing 145

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. Adherence to your editorial policy will save time and ensure all content consistently communicates with one single brand voice. What is an Editorial Policy?

Editorial 64

Editorial IT Blogging Blog 64

ContentWriters

JANUARY 9, 2025

Healthcare white papers are authoritative, in-depth documents that analyze specific medical, technical, or regulatory challenges while presenting research-backed solutions. Document all sources carefully for citations, and verify that your research meets compliance requirements for medical content. What is a Healthcare White Paper?

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Kayleigh Moore

MAY 6, 2022

Can you put out quality content without a documented style guide? This is why about two years ago, I added a question to the intake form on my website asking potential clients whether or not they had a content strategy in place (part of this being a documented style guide.) The answer, as always, is: It depends.

Freelance 130

Freelance Editorial Writer Communication 130

Content Marketing Institute

MARCH 7, 2018

Given the lack of impact, it’s not surprising that they execute content marketing: Without a documented content marketing strategy (74%). The editorial mission statement includes the organization’s mission and purpose, as well as its audience. 4th meeting: Present updated content marketing strategy with editorial calendar.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Arrant Pedantry

DECEMBER 27, 2023

It discusses dictionaries’ role in the editing process, what style manuals say about how to use dictionaries, how dictionaries serve as editorial authorities (despite lexicographers’ stated goal of documenting rather than gatekeeping the language), and how dictionaries influence editors and editors influence dictionaries.

Copy Editor 130

Copy Editor Proofreader Editorial Copy 130

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Content Marketing Institute

NOVEMBER 1, 2017

Observation: Compared with 33% of the sophisticated/matures, only 10% of those in the young/first steps phase have a documented content marketing strategy (32% have a verbal strategy and 47% plan to have a strategy within 12 months; 11% have no plans to develop a strategy within 12 months). . cmicontent Click To Tweet. Click To Tweet.

Manufacturing 111

Manufacturing Content Marketing Marketing Editorial 111

Melanie Saxton

FEBRUARY 16, 2023

I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more! See AWAI’s Pricing Guide for a loose approximation of what I charge.

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Content Marketing Institute

JANUARY 21, 2019

Take the four numbers on the left side of the equation and turn them into percentages: 28% of brands have a documented content mission statement, according to annual research from Content Marketing Institute and MarketingProfs. Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Grammarly

JANUARY 31, 2024

Marketing cut editing cycle times for thousands of documents by 50% and saved copywriters and editors 540 hours—time reallocated to more impactful work. However, the in-house editorial team was still small and mighty. We’re surrounded by words, and words are still how we communicate,” said Neil Hamilton, Databricks’s Head of Editorial.

Editorial Team 98

Editorial Team Editorial Copy Editor Communication 98

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 111

Editorial Content Promotion Social Media 111

ContentWriters

AUGUST 23, 2023

An editorial style guide is a document that outlines your company’s communication rules and guiding principles. Why Do You Need an Editorial Style Guide? An editorial style guide creates cohesion among your writers, projecting a clear and consistent brand identity. What Should Be Included in an Editorial Style Guide?

Editorial 52

Editorial Content Creator Writer Entertainment 52

Grammarly

JANUARY 21, 2025

Grammarlys AI features offer comprehensive editorial suggestions, ensuring crisp messaging and brand consistency. Most of my copy documents live in Google Drivehundreds of them buried in an endless chain of project folders. Thats why Grammarly is indispensable to my day-to-day.

Marketing 110

Marketing Portfolio Editorial Collaboration 110

Kayleigh Moore

JUNE 24, 2021

I want to be able to know what to look for in my writing and turn a sharp editorial eye on the things I put together. Editors often expect writers to not accept a lot of the changes they mark within a document. Ever wondered what things a professional editor looks for when he/she sits down to edit? I know I do.

Writing 130

Writing Copy Editor Government Editorial 130

Elna Cain

JANUARY 12, 2023

When it comes to technical writing , this type of content writing job involves manuals and procedural documentation. These documents are used either for customers or employees. Medical writers are content writers that create documentation for the medical field. by creating documents with an authoritative and formal tone.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Content Marketing Institute

FEBRUARY 20, 2018

If you are new to content marketing – or to Content Marketing Institute – you may want to start your strategic journey by viewing our comprehensive Essentials of a Documented Content Marketing Strategy e-book, our Q&A guide on the topic , or our complete archive of strategy-related insights. Before we get started. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Contently

MARCH 16, 2023

What’s more, they enable you to solidify and document content workflows , giving full transparency into the processes needed to get projects from ideation to distribution. Document your workflow. Adding workflow management tools to your MarTech stack can help increase accountability and eliminate process redundancies.

Content 119

Content Content Creation Projects Freelance 119

Content Marketing Institute

JANUARY 16, 2018

Set reasonable goals , document your strategy, create expectations based on your company and available resources, and put good processes in place. marketers who are the most committed are far more likely to have a documented content marketing strategy than those who are somewhat committed (58% vs. 19% – a 39-percentage-point difference).

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Grammarly

FEBRUARY 24, 2023

You might already have the experience they’re looking for in project management, editorial judgment, or budget management.

Recruitment 112

Recruitment Editorial Collaboration Keywords 112

Neil Patel

OCTOBER 8, 2020

Editorial calendar : Use this to streamline the production and publication schedule of blogs or articles. Marketers may use several types of calendars to track related activities in one document. Having a content backlog ensures you can document all the ideas for your next campaigns, podcasts, or blog posts.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

BKA Content

MAY 23, 2024

Content Harmony makes it easy to: Analyze search intent Study competitors’ document structures Find authoritative sources Do you value a harmonized marketing message across all channels and formats? They help clients create customized editorial plans that drive results. If so, consider Content Harmony.

Agency 98

Agency Content Marketing Marketing Script 98

Jane Friedman

NOVEMBER 7, 2023

Jennifer Lawler, editor, editing teacher, and Resort Director at Club Ed editorial community, says: “As part of the editor-vetting process, get a feel for how a prospective editor talks about the authors they work with. The author-editor relationship plays an important role in this.” Why aren’t you ready?

Freelance 143

Freelance Proofreader Editorial Projects 143

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. Step 10: Incorporate your ideas into your editorial calendar. Click To Tweet.

Editorial 104

Editorial Content Editorial Team Projects 104

Freelance Writing Jobs

JANUARY 9, 2023

Prepare your documents. Ahead of the interview, prepare the rest of your documents and find out whether they need to be translated and certified. Double-check everything and submit the forms and documents. What about accompanying documents? Civil documents (e.g., Wait for a response. A word to the wise here.

Freelance 102

Freelance Contractor Insurance Editorial 102

Content Marketing Institute

MAY 30, 2018

Given this finding, it makes sense that only 43% of respondents have a documented strategy for managing content as a business asset. Documented a strategy for managing content as an asset ? Special thanks to Kim Moutsos, CMI’s VP of editorial, for her assistance with this article. Automated more content management processes?

Content Management 111

Content Management Management Content Editorial 111

Content Marketing Institute

FEBRUARY 15, 2018

At this point, document your evaluation. In condensed #content audit, use notes column to document actionable next steps, says @arash31. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Can you see what content receives the most search traffic ? Click To Tweet.

Editorial Team 111

Editorial Team Content Editorial Content Marketing 111

Content Marketing Institute

SEPTEMBER 19, 2018

The training materials are ready; the process is well documented; and there are plenty of examples to review. Documenting the process. Each step of our content marketing process is documented in a company wiki. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 111

Editorial Team Content Freelance Contractor 111

Content Marketing Institute

JANUARY 10, 2018

The output is a Google Sheets document, which makes the review process of completed interviews easier. In the automated interview process, we assign tasks to see how well they follow processes and provide our standard operating procedure (SOP) document as a resource. For example, we will ask them to optimize for a target keyword.

Content Creator 111

Content Creator Script Editorial Team Portfolio 111

Content Marketing Institute

JUNE 19, 2018

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. TF-IDF stands for term frequency-inverse document frequency. This method determines the topical relevance of a page based on – you guessed it – term frequency within a document. All the content about blenders, microwaves, food processors, etc., Boom – topic cluster.

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

AUGUST 23, 2018

Not only does it allow you to plan your editorial calendar and schedule social media, it is also an easy way to keep your team on the same page. A documented content marketing strategy keeps you all on board with the same vision. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Marketing 111

Content Marketing Marketing Editorial Team Search Engine Optimization 111