article thumbnail

Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer

Learn to write a compelling press release Writing a document that will go out to professional journalists may seem overwhelming, but I’ve got good news: Press releases are meant to be short and concise. For example, we were surprised to find that pitching for holiday gift guides starts as early as July!)

article thumbnail

Rising to High Editorial Expectations as a Writer

Kayleigh Moore

The screening process helps the editorial team gauge a writer’s skill level and attention to detail. This is usually either a slide show, video, or written document that explains the publication’s high-level expectations. These are not documents that tell the writer what to cover and examples to include. Workflow info.

Editorial 221
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an Editorial Style Guide

Neil Patel

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145
article thumbnail

How Databricks Saves $1.4M Annually with Grammarly

Grammarly

Databricks teams saw significant productivity improvements, citing a 1994% ROI since implementing Grammarly. Marketing cut editing cycle times for thousands of documents by 50% and saved copywriters and editors 540 hours—time reallocated to more impactful work. However, the in-house editorial team was still small and mighty.

article thumbnail

How to Do a Content Audit in a Few Hours

Content Marketing Institute

At this point, document your evaluation. In condensed #content audit, use notes column to document actionable next steps, says @arash31. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Can you see what content receives the most search traffic ? Click To Tweet.

article thumbnail

3 Simple Tools for Hiring Great Content Creators in Less Time

Content Marketing Institute

The output is a Google Sheets document, which makes the review process of completed interviews easier. In the automated interview process, we assign tasks to see how well they follow processes and provide our standard operating procedure (SOP) document as a resource. For example, we will ask them to optimize for a target keyword.

article thumbnail

How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

The further along your multi-language content marketing team is, the easier it becomes to train new people. The training materials are ready; the process is well documented; and there are plenty of examples to review. Documenting the process. Each step of our content marketing process is documented in a company wiki.