This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Learn to write a compelling press release Writing a document that will go out to professional journalists may seem overwhelming, but I’ve got good news: Press releases are meant to be short and concise. For example, we were surprised to find that pitching for holiday gift guides starts as early as July!)
The screening process helps the editorialteam gauge a writer’s skill level and attention to detail. This is usually either a slide show, video, or written document that explains the publication’s high-level expectations. These are not documents that tell the writer what to cover and examples to include. Workflow info.
More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorialteam grows.
Databricks teams saw significant productivity improvements, citing a 1994% ROI since implementing Grammarly. Marketing cut editing cycle times for thousands of documents by 50% and saved copywriters and editors 540 hours—time reallocated to more impactful work. However, the in-house editorialteam was still small and mighty.
At this point, document your evaluation. In condensed #content audit, use notes column to document actionable next steps, says @arash31. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Can you see what content receives the most search traffic ? Click To Tweet.
The output is a Google Sheets document, which makes the review process of completed interviews easier. In the automated interview process, we assign tasks to see how well they follow processes and provide our standard operating procedure (SOP) document as a resource. For example, we will ask them to optimize for a target keyword.
The further along your multi-language content marketing team is, the easier it becomes to train new people. The training materials are ready; the process is well documented; and there are plenty of examples to review. Documenting the process. Each step of our content marketing process is documented in a company wiki.
I also use Asana to track client projects and to keep my team working like a well-oiled machine. You can communicate on each individual task, attach documents, and assign things on the fly. Use @asana to track projects & keep your team working like well-oiled machine. TheBillWidmer #productivity Click To Tweet.
With this vision of mentorship in mind, our editorialteam asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. If you document it, you can achieve it.
Use this drag-and-drop document builder to gather pieces of content you want to repurpose and collaborate with other content creators working on the same piece. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Airstory (free and paid versions). What tools do you use?
Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. It’s helpful to have policies and documents for handling content requests (like the one below) to preserve your team resources for the projects that are best positioned to achieve success.
With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.
Now that you know a few tools you can use to strengthen your content marketing team, here are a couple actionable tips you need to have if your team is to fully benefit from their learning opportunities. If you don’t know what you are doing, your team won’t know what it is supposed to do. Do you have a tip for the list?
Thanks go out to the CMI editorialteam for the extra eyes, ears, and gray matter between the ears that made it possible to pull together this post.). For example, a chatbot might point one audience to a marketing case study and point another audience to a case study on user documentation. mrcruce Click To Tweet.
TF-IDF stands for term frequency-inverse document frequency. This method determines the topical relevance of a page based on – you guessed it – term frequency within a document. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Free tools.
Even though the amazing CMI editorialteam wanted me to write about marketing, I wrote this instead (ha). I hope documenting and reviewing your goals regularly changes your life like it changed mine. This is my last article for a while, so I really wanted this one to make an impact and stay with you.
As many pairs of eyes as possible should read a document before it goes live. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots. Seek feedback and proofread.
This is also applicable if you will need the firm to be physically present, whether it’s for setting up a new IT system or scanning last year’s tax documents. This is a document you can use as a resource moving forward. Share Documents and Monitor Progress. Last but not least, you need the ability to share documents easily.
Document how people find their way to the content. Document the characteristics of audio or video files you want to capture. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Detail the high-level message the organization wants to convey in this piece of content.
The Constant Content editorialteam also reviews each article I submit to the platform and provides helpful edit requests and feedback that helps me develop my writing skills even more. My writing skills developed predominantly through edit requests from clients and the Constant Content team.
To provide structure to your writers, consider a project management tool like Trello , Asana , or, my favorite, a shared G Suite document with links. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Oh, and invest in a written content marketing strategy. Have research?
Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step.
Document everything you learned. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. You can add a few “immediate opportunities” bullets that may lead to follow-up. John Bell , vice president enterprise digital marketing, Travelers. Rewrite, then teach.
You will see the number of pages and documents Google has discovered. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Google may email you directly. Monitor your website pages with this simple technique: site:yourwebsite.com or site:m.yourwebsite.com.
Armed with the general ideas of the type of content you can create as well as the insights you documented when you were analyzing your results (see Step 6), it’s time to get specific. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Step 9: Track your story ideas.
At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorialteam in the fall of 1985. Nathan Kinney , production supervisor, will retire on September 1.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. I’d love to hear about it in the comments.
HANDPICKED RELATED CONTENT: How to Document Your Content Marketing Workflow. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Be passionate about your work. No system in the world can make up for a lack of passion for what you’re doing with it.
How Contently can help: With Contently, you can keep your team on target by clearly documenting your content goals and strategy. They may not be grammar gurus like your editorialteam, but they’ll bring valuable perspectives from different parts of the business that can take your content to the next level.
In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. Laney: Or even just a Word document. It’s a tool called CoSchedule.
Document everything. A lot of marketers fail because they don’t document their process. In my experience, my clarity of thought and efficiency in execution quadrupled when I started documenting my process. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
But before you even think about evolving your approach to your content calendar, make sure you’ve documented your content marketing strategy. Before you think about a better content calendar, you need a documented #contentmarketing strategy. KMoutsos Click To Tweet. No one post can provide all relevant tools in the space.
So, as an editorialteam, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. At the most sophisticated end of this spectrum, the strategic content group may perform this service for every aspect of all corporate content, including product, sales, marketing, documentation, etc.
Through a LONG chat and many pauses of me returning to my document, we landed on an outline. I could add more perspectives by surveying our editorialteam about how they use AI. When our editorialteam finished the AI usage survey, I faced this exact situation. Then it suggested H2smany of which I didnt like.
Examine the operational structure : Look for dedicated account managers and editorialteams who will support your projects. While the investment is significant, their documented ROI metrics make them an attractive option for organizations with substantial content needs and matching budgets.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content