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What Are Authoritative Sources & How to Find Them

ContentWriters

For example, JSTOR is an established database that includes scholarly journals, primary source documents, and books. Check the publisher: Are they a government agency or a professional institution? What are their editorial standards or policies ? An earlier version of this post was published in June, 2019 by Chris B.

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Your Editorial Calendar is Not Your Content Marketing Strategy

Content Marketing Institute

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. At the risk of sounding ranty, I’d love to yell from the rooftops: An editorial calendar is not a content marketing strategy !

Editorial 111
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The Good, The Bad, and The Ugly of Editorial Mission Statements

Content Marketing Institute

Let’s address the ugly part of editorial mission statements up front. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes , “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without a compass.”. KaneJamison Click To Tweet. The good news?

Editorial 110
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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer

And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press.   I was blown away: Within a week of publishing this first press release, we saw our web traffic increase by 220 percent.

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Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. What’s in an editorial plan? Similar to building your content marketing strategy, planning your editorial can seem intimidating at the outset. It really is that important.

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Information Gain: How Top Content Leaders Win at SEO

Backlinko

The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.” Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. ” What does this mean?

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My Current Process to Quickly Write 3,000 Words for Clients

Elna Cain

A Content Brief A content brief is a document given by the client detailing what you will write for them. subheadings) Businesses SHOULD be giving their writers this document, but I know there are many companies that don’t. Some don’t have a content team or editor while others really don’t have a editorial calendar.

Writing 191