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You may have tried retargeting, creating highly-targeted landingpages, and using dynamic ads. What if you also recognized their tendencies or wrote emailcopy like an actual human being instead of a business? You can practically smell the authenticity dripping from the emailcopy. But there’s a problem.
Landingpages Most webpages are landingpages. That said, there are different types of landingpages. A landingpage is where a customer or reader ‘lands’ after clicking a link. Email copywriting includes newsletters and email campaigns and sequences. Especially B2B copy.
Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content. It serves as a convincing lede in long-form content, such as blog posts, and engages your audience quickly in ads, emailcopy, and social media posts. Know Your Value. Keep it simple.
Finally, turn your answers into influential copy like this. Don’t lose your best people (AGITATION) — download our employee burnout prevention guide.” Download it for the early-bird price of $9.99 (until December 5th) and start building your new life today.” (4: What is their ideal outcome?
How about boosting downloads for your latest white paper or newly-launched digital product? When you’re ramping up a marketing campaign through an email, landingpage or any other asset, it’s easy to get lost in the offer and messaging. or Visual Website Optimizer on your landingpages. Finish the race.
Striking the right balance will help ensure your carefully drafted emails achieve their desired effect, resulting in higher engagement from your email subscriber base. Personalization is a powerful tool; by using subscriber data judiciously, you can craft emails that cater directly to the reader’s specific needs.
Prioritize value and relevance when crafting your emailcopy. Creating blog posts, videos , and downloadable resources can help you establish your agency as a valuable resource. You can create in-depth ebooks, whitepapers, or free templates that are gated behind a landingpage sign-up form.
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