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Unleashing Higher-Order Marketing Creativity and Impact With AI

Grammarly

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. The 2025 AI Trends That Matter Download the 2025 AI Shortlist for more action steps on the trends that matter.

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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Neil Patel

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. What is Mobile Engagement?

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How to Write a Marketing Script

ContentWriters

Recent data shows high production values aren’t critical to keeping viewers engaged. By breaking your script into these four key elements, you transform complex messages into clear, engaging stories. Download our free script template below. For a deeper dive, download the comprehensive guide to video script writing.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Optimize Your Storytelling for Engagement and Conversion. This list will help you create content that meets your engagement and conversion goals.

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How ZoomInfo Solves Recruiting Pain Points

More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. Download the eBook to see how ZoomInfo has helped alleviate recruiting pain points.

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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

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5 Unique Ways to Craft the Best Cold Email Subject Lines

Freelance Magic

If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. Or if I see that the landing page for their latest downloadable could be better, I’ll go with that. and “I can help you create more engaging emails”). or something similar.

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Best Practices for a Marketing Database Cleanse

Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process? Having an accurate and up-to-date database.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Create highly targeted segments to drive more contextual and personalized engagements. Download the playbook today!