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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. Or if I see that the landing page for their latest downloadable could be better, I’ll go with that. and “I can help you create more engaging emails”). or something similar.
But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. Or if I see that the landing page for their latest downloadable could be better, I’ll go with that. and “I can help you create more engaging emails”). or something similar.
Don’t download anything just yet. Pros and Cons Pros Cons Quickly view on-page and technical SEO insights for any website Requires downloading a spreadsheet to view all image alt tags Price Detailed SEO Extension is free to use (there are no hidden fees—we checked!). Have existing content that isn’t performing well?
We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results.
Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches.
know the content is published so they can share it with their professional networks. If an influencer or thought leader played a role in development, be sure they know the asset is live; they can also help drive higher engagement or traffic. Optimizing content that performs well.
The best apps have excellent content. The copy is engaging and intuitive. The content that you deliver through the app, lies at the core of how the app is going to perform,” according to appypie. You want copy that’s engaging, effective and will contribute to your app’s success. million apps available for download.
Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more. Content covers everything from blog posts to product descriptions to case studies. Basically, if it’s on your site, it’s content. Good content is consistent, as well.
There are two core steps to the channel-planning process — understanding the value proposition of the platform and creating the use case for your brand to engage there. on platform (2) make use case to engage. What should we be asking fans and followers to do after engaging with our content? joderama Click To Tweet.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. This turns your white paper into lead-generating content.
Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Create a Content Brief for Your Ebook Ghostwriter. How To Generate Leads With an Ebook Ghostwriter.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent? What Is Short-FormContent?
Creative input: While AI-generated content is becoming more sophisticated, humans still have the edge when it comes to creativity and storytelling. By combining the two, AIO agencies can deliver engaging and informative pieces that resonate with audiences. Download it right here for free. What does this all mean?
Offering up information your clients need as a free downloadable gets attention on your brand and builds trust with your readership. It’s been argued that long-formcontent (pieces between 1,000–7,500 words) is coming back as a response to the ultra-short, “snackable” snippets of information.
How to save time in social media content creation with AI Whether you're a content creator, a marketer, or a business owner, the pressure to consistently deliver engagingcontent on social can be overwhelming. AI content creation tools can help you here, especially when saving time in social media post creation.
Offer yourself for paid public engagements for a person within your niche. Search Engine Journal recommends boosting engagement by promoting the talk, posting online videos and encouraging social shares with a designated hashtag. Premium content can also come in the form of one-time digital downloads.
Leverage Popular YouTube Content as Inspiration YouTube isn’t just for entertainment – it’s a goldmine for keyword ideas. Analyze popular videos related to your niche to find topics that resonate with viewers and turn them into winning long-formcontent pieces on your website.
Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content. It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Know Your Value.
It can be an important tool to improve conversion rates on landing pages, blogs, and other types of content. The results: the long-formcontent outperformed the short page by 30%. The key to producing long-form direct response copy is keeping your copy engaging. These results make sense.
Download the blog post bundle to get templates to help you organize, write, and manage your blog. Table of Contents] Get Your Blog Post Templates Plus, join our email list to stay up to date. Your download should start shortly. Or you can download it manually here. Download Now Marketing & Business Blog Examples 1.
Zero focus on long-formcontent. Neither of the top tools focuses on long-form. This matters, a LOT, because long-formcontent is the real authority builder. Why Content at Scale Is the Best AI Tool for Blogging. The content is human-like. It addresses all of my concerns.
Sell some digital products By “digital products”, we mean items that can be downloaded, such as templates, audiobooks, or pdfs. Premium subscribers pay to read the content, and writers in the Partner Program get paid according to how long visitors spend reading their articles. Office presentations?)
You don’t need wizard-level skills — just some solid know-how and elbow grease can skyrocket engagement with every post you publish. Table Of Contents: What is Content Optimization? In this context, the content featured on your website, blog posts, and landing pages becomes an integral part of your overall marketing strategy.
Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. From the mistakes to avoid to how to create high-quality content, here’s our beginner’s guide to content marketing. For a kickass DIY resource, download our Content Marketing Playbook.
To experience the new version of Bing, users will have to download the Microsoft Edge browser – as that’s the only way to access ‘conversational search’ through ChatGPT. Bing also tends to value longer, more in-depth posts than short-formcontent. It uses a special version of the GPT language model called GPT-3.5,
70% of readers say sponsored posts are useful, so long as they’re transparent and impartial. Check out the report—available for free download—for more. Ninja engagement tactics on the Ninja’s new blog. Content marketing coverage. 73% of bloggers said personal and hobby blogs were their favourites.
Your download should start shortly. Or you can download it manually here. Step 2: Plan Your Projects Once you know your product’s positioning and messaging, you can start coming up with ideas that communicate them in engaging and persuasive ways.
However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. Stellar, long-formcontent was priority number one. I mean, they’re both technically ‘leads.’
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. The key to content marketing is quality. Email marketing takes many forms.
The Starter plan gives you access to almost all of the same templates as you have in Boss Mode, and you can combine those templates yourself to create long-formcontent. For short-formcontent, generate several results and choose the best one. In practice, though, the main difference is convenience.
The primary goal here is to expand the reach of your original content without having to create everything from scratch. The most significant advantage of repurposing content is it makes scaling your long-formcontent marketing much easier. But how do you find blog posts that are ripe for content repurposing?
All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. Generating long-formcontent is also straightforward. Once you’ve written a sentence or a paragraph, Jasper has enough information to produce high-quality content.
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This is part of my current series on the 4 different steps you want your readers to go through if you want them to be fully engaged. The 4 steps were about taking your readers from being cold about your brand to becoming fully engaged with you and your brand and becoming raving fans of your site. LongFormContent.
Join the community at Patreon.com/thecreativepenn Dan Blank helps authors develop a human-centered approach to marketing through his book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience , as well as his podcast, The Creative Shift , and his coaching and consultancy services at WeGrowMedia.com.
When you choose an idea to write about, choose one that you feel excited about or truly engaged with. Coming up with ideas doesn’t need to take long … and in fact, you may well find that you’re more creative when time is short. You want to share something truly useful, heart-felt, or thought-provoking with the world. Short on Time?
Just getting one post published each week can be a struggle, especially if you’re focused on producing high-quality longformcontent. You might get a technically competent piece of writing, but it’s not going to be as engaging and well-written as a post produced by a human. I like to see AI as a bright intern.
When you choose an idea to write about, choose one that you feel excited about or truly engaged with. Coming up with ideas doesn’t need to take long … and in fact, you may well find that you’re more creative when time is short. You want to share something truly useful, heart-felt, or thought-provoking with the world. Short on Time?
I use the podcast as an opportunity to test someone to see whether or not they really know their stuff and how well the audience reacts to their content. We are watching things like social shares on the posts that come out, comments on social media, downloads on the actual podcast itself. You tried it, right? Haven’t you?
I use the podcast as an opportunity to test someone to see whether or not they really know their stuff and how well the audience reacts to their content. We are watching things like social shares on the posts that come out, comments on social media, downloads on the actual podcast itself. You tried it, right? Haven’t you?
It should inform the content you create, the product you create, the way you engage with people. That post there on the right, The Ultimate Guide To Learning How To Use Your First Digital SLR is like 6,000 words long. That’s a big piece of content but it grows authority. Describe that change.
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