This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landingpage to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Can I help you improve the landingpage for [X]?
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landingpage to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Can I help you improve the landingpage for [X]?
Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches.
It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. Including recently published content in a regular newsletter sent out to your audience.
Build a Strong Content Distribution Strategy. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landingpage to link to the study. Directing readers to the new content asset in a regular email newsletter. Optimizing content that performs well.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. LandingPage Essentials. ” Add client testimonials to your ebook landingpage.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. This turns your white paper into lead-generating content.
It can be an important tool to improve conversion rates on landingpages, blogs, and other types of content. Conversion Rate Experts ran a case study for Crazy Egg that compared a short vs. longlandingpage. They ran an A/B split test to gauge which page had a higher conversion rate.
Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content. It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Devote Time to Your Headline.
From the language on your landingpage to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. So what types of B2B content should you create? Landingpages. Advertisements. What makes a good B2B writer?
To download the ebook, you must give Hubspot your email. All for a free download. You Build Credibility and Authority with Your Audience Yes, long-form blog posts, such as our Authority blogs, help build your authority (an important part of E-E-A-T), but ebooks can do it even faster and better.
Download the blog post bundle to get templates to help you organize, write, and manage your blog. Table of Contents] Get Your Blog Post Templates Plus, join our email list to stay up to date. Your download should start shortly. Or you can download it manually here. Download Now Marketing & Business Blog Examples 1.
Your download should start shortly. Or you can download it manually here. That means at this point, it’s time to start brainstorming different events, content, and other assets you’ll need to plan, create, and publish during your product launch.
Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. From the mistakes to avoid to how to create high-quality content, here’s our beginner’s guide to content marketing. For a kickass DIY resource, download our Content Marketing Playbook.
All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. Generating long-formcontent is also straightforward. Once you’ve written a sentence or a paragraph, Jasper has enough information to produce high-quality content.
In this context, the content featured on your website, blog posts, and landingpages becomes an integral part of your overall marketing strategy. The Importance of Content Optimization Creating engaging content alone isn’t enough; ensuring its visibility to potential customers through search engines is equally important.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. Email marketing takes many forms.
The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. Buffer's Start Page lets you create polished link-in-bio landingpages in minutes. Customizable signup forms and landingpages help you grow your list. The Create space is one of my favorite features.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content