Neil Patel

JANUARY 15, 2021

Create SEO Optimized Landing Pages. A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic. Sure, the homepage is important, but a landing page is where you can initiate a strong relationship.

SEO 145

SEO Landing Page Keywords Social Media 145

ProBlogger

JUNE 20, 2017

If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns. Whether you’re trying to drive people to sign up for your mailing list, or to purchase a product/service you’re promoting, landing pages can help you achieve your conversion goals.

Landing Page 54

Landing Page Persuasion Copy Text 54

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. But, if I purchase software from your store, I would expect to download it immediately. Not all call to action messages are created equal. Tactic #4: Evoke Curiosity.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

MARCH 23, 2021

The keywords, rather than image or text ad data, you target are arguably the most important factor when running a Search campaign. Of course, this is all assuming that your landing page is adequately optimized – something we’ll touch on later. You might even want to download them, by clicking on the ‘Download’ button.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. Not to mention, your ability to captivate with a smaller image and little to no text area becomes a little diluted. My video landing page converts 56% of the people who visit. So good try, but wrong placement. What scares them?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Creative Little World

FEBRUARY 21, 2023

In the busy world of online marketing, landing pages are an effective element for driving conversions and achieving a specific action and goal. But what exactly is a landing page? In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits.

Landing Page 52

Landing Page Persuasion Lead Generation Sales 52

Neil Patel

FEBRUARY 10, 2021

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

MAY 5, 2021

Text ads are the type you usually see on the primary Google search page. They offer display and text ads in association with highly targeted keywords. They combine display and text ads with targeted search terms. Create a Landing Page. Landing pages make tracking your visits very easy.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Creative Little World

APRIL 19, 2023

In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits. I’ll also cover the critical elements of an effective landing page and tips and best practices for creating one. Let’s start by getting a better understanding of how landing pages work.

Landing Page 52

Landing Page Persuasion Lead Generation Sales 52

Neil Patel

SEPTEMBER 2, 2021

Here’s how Google text ads using dynamic keyword insertion might look: Dynamic ads can change nearly every aspect of your ads, including the main keyword, images, CTA button, and even the landing page users are sent to. For example, you could test: headlines link descriptions CTA buttons text images keywords.

Keywords 133

Keywords IT Landing Page Ads 133

Credible Content

SEPTEMBER 22, 2022

Downloading your white paper or case study. Downloading your brochure. There may be a landing page that asks people to download a white paper or a case study. In email copywriting you may solely depend on your text, but in website copywriting, you can liberally use visuals in the form of images and videos.

Copywriter 130

Copywriter Copywriting Text Copy 130

Neil Patel

APRIL 14, 2021

That means they have figured out which keywords, ads, and landing pages work and do not work in your market. There are four key components to your AdWords text ads: Headline Description line 1 Description line 2 Display URL. Google Adwords Step #7: Use Relevant Landing Pages. Do not make this mistake.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

JUNE 23, 2021

Back up your claims with data and testimonials on your landing page/ad copy/ and social media adverts. The ‘free invoicing software’ ad above leads to a landing page, only to show that the software has a 30-day free trial. Like a high-converting landing page, your Twitter ad should ideally have a single place to click.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

MARCH 25, 2021

TikTok is the most-downloaded social app worldwide. Once you establish your challenge, you can create a paid-for hashtag with a specific landing page to direct your users towards a sale. The challenge will show up on the Discovery page, which drives more views. Why Should You Sell Products on TikTok?

Landing Page 141

Landing Page Social Media Advertising Sales 141

Neil Patel

MARCH 23, 2021

Types of Google ads include: text responsive image app promotion ads video product shopping ads showcase shopping ads call-only ads. Facebook ads let you promote your social media page, posts on your social media page, or your podcast website. This lets you reach one of the widest audiences of any platform. Facebook Ads.

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

Neil Patel

JANUARY 28, 2021

The platform allows creators to record, edit, and customize high-quality videos with features like text, music, and calls to action. Here are a few key features Vimeo has to offer: record videos, add text, music, and adjust colors, ratio, etc. Here’s Content Marketing Institute’s Vimeo page.

Marketing 129

Marketing Landing Page Social Media Manufacturing 129

BKA Content

NOVEMBER 13, 2022

Landing Page Essentials. Before you do anything else, create a landing page where the audience can get your ebook. With a campaign-specific landing page, you encourage readers to complete a single action. In this case, you want them to download your ebook in exchange for an email address.

Landing Page 98

Landing Page Proofreader Recruitment Lead Generation 98

Quick Sprout

AUGUST 24, 2022

You’ll be able to preschedule emails and text messages when someone joins your list, for example, tailoring these automated sequences based on demographics or custom attributes that you set. Design landing pages that convert. With that you’ll be able to set up landing pages and transaction emails.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Neil Patel

FEBRUARY 17, 2021

The required action can be anything from reading a blog post to downloading a resource or making a purchase. This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. Text Messaging. Text messaging is a great way to alert your customers about exclusive deals and offers you have.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

NOVEMBER 9, 2020

The “Call Now” button clearly is getting a lot of attention over every other section on the page, which is great because it is how customers get started contacting the business! Now look at the browsing patterns when an image of the baby facing the text was used.

Marketing 145

Marketing Persuasion Copy Sales 145

Contently

MAY 9, 2024

This method gives white papers a more academic feel without interrupting the flow of the text. Some white papers opt to use in-text citations. However, it adds a lot of extra words to the text, so avoid this method if you have tons of sources to cite. Break up big blocks of text with other visual elements.

Proofreader 109

Proofreader Writing Recruitment Brand 109

Backlinko

SEPTEMBER 27, 2023

If they’re not worth keeping, you can add them to the disavow list by selecting the button on the right: Once you’ve added the toxic links to the Disavow list you can download the list as a.txt file. However, if you want to view more granular data related to your page view metrics, I’d recommend using Google Analytics 4.

SEO 120

SEO Landing Page Keywords Content Creation 120

Neil Patel

DECEMBER 8, 2020

The first is probably the one you’re most familiar with: landing page engagement. When someone engages with your ad — downloads your ebook or watches your video, for example — you can track that. Will you direct them to your landing page or to a blog post or feature page? What is Mobile Engagement?

Engagement 145

Engagement Ads Advertising Social Media 145

Neil Patel

JANUARY 22, 2023

Pagination is better for user experience, providing small, digestible pages of content. View all isn’t great for mobile users as this option takes too long to download. Google treats individual paginated pages as it does internal linking, so follow these tips: Focus on context when creating links between pages.

SEO 144

SEO Engineering Keywords Social Media 144

Content Marketing Institute

NOVEMBER 8, 2018

But it ranks well for some relevant phrases: Perhaps the lower search positioning occurs because searchers who click find the landing pages basic and not too compelling. Question how the phrase will fit into the existing text. The SEO page title ? A new page isn’t quite as problematic. Free trial. Best ways to.

Keywords 108

Keywords SEO Landing Page Architecture 108

Neil Patel

AUGUST 23, 2021

In the “Crawl” section, click on “Fetch as Google” then: Enter the path to the page you want to crawl in the text box. Examples of goals include: filling in a contact form making a purchase downloading an e-book any other activity relevant and crucial to your business’s success.

Landing Page 145

Landing Page Digital Marketing Brand Awareness Management 145

Neil Patel

DECEMBER 30, 2021

Rather than the traditional landing page, these ads keep users on social media while the prospect fills out a simple lead form with basic details such as their name, email address, and other contact information. Go to “Privacy” and include your link text and the URL to the “Privacy Policy” box. What Are Facebook Lead Ads?

Ads 133

Ads Advertising Lead Generation Text 133

Neil Patel

MARCH 8, 2021

Expanded Text Ads. The title allows three headlines of up to 30 characters each, and text including up to two descriptions of up to 90 characters each. Product ads include product images, prices, promotional text, and seller information. Smart Search results showcase a preview of your landing page. Product Ads.

Ads 116

Ads Advertising Keywords Text 116

Content Marketing Institute

APRIL 5, 2018

You might have to adapt text and localize images, for example. This a Save the Children landing page in the United States. It includes assets around every girl, an #EveryLastGirl hashtag, a call to action on the red button (“donate”), and an option to download a research report. Read more>> Click To Tweet.

Marketing 111

Marketing Content Landing Page Content Marketing 111

Express Writers

JANUARY 31, 2023

It can be an important tool to improve conversion rates on landing pages, blogs, and other types of content. Conversion Rate Experts ran a case study for Crazy Egg that compared a short vs. long landing page. In the case study, they compared the original “control” landing page to a new page nearly 20 times longer.

Copywriter 98

Copywriter Copywriting Landing Page Persuasion 98

Neil Patel

FEBRUARY 16, 2021

Those pages are only added if they contain quality content and don’t trigger any alarms by doing shady things like keyword stuffing or building a bunch of links from unreputable sources. Just download it, upload the plugin to WordPress, activate it, and you’ll see this screen. Make sure it’s set to Plain Text Only.

Website 141

Website Search Engine Optimization Social Media Engineering 141

Neil Patel

JANUARY 11, 2021

Use your phone number to get your verification code through text or an automated call. Download it and go through the typical installation process. The results will look like this: You’ll also be able to share a variety of items like images, text, or even screen share. Then enter the 6-digit code: Success! Don’t be overwhelmed.

Landing Page 145

Landing Page Audience Engagement Content Creation 145

Backlinko

SEPTEMBER 6, 2024

Product descriptions and landing page copy $49 per month; limited free account Semrush AI Social Content Generator Social media posts and captions $35 per month; 7-day free trial ChatGPT Getting feedback on your copy $20 per month; limited free account How AI Copywriting Can Help Your Business Using AI for copywriting comes with various benefits.

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Copywriter Copywriting Ad Copy Landing Page 96

Article Writing

OCTOBER 29, 2022

Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content. Spend 80% of your time writing your title and only 20% on the text. Next, make your text scannable. It’s difficult to read long blocks of text. It’s difficult to read long blocks of text.

Copywriter 131

Copywriter Copywriting Copy Proofreader 131

Neil Patel

MARCH 16, 2021

App Install Ads: These ads aim to do exactly what their title suggests—drive app downloads. Offers: By setting off-site offer downloads as a campaign objective, you can customize your ads with specific calls-to-action. However, these campaigns can drain your budget if not enacted effectively.

Ads 116

Ads Brand Awareness Advertising Education 116

Smart Blogger

FEBRUARY 16, 2023

Hubspot , 2022) 66% of people said they’d prefer to watch a short video to learn about a product or service, while 18% would instead read a text-based article, website, or post. Lead Pages , 2022) There’s an 86% improvement in conversion rates when video content is used on landing pages. …the radio star.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Neil Patel

AUGUST 13, 2019

You may not think this is a big deal, but if you have used Google My Business before, then you know it’s not easy to share your profile on business cards, emails, and text messages without posting a huge URL. With short names, your landing page will show as g.page/businessname and can be easily shared.

Food 111

Food Insurance Landing Page Social Media 111