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The Importance of Technical Writing in Marketing

ContentWriters

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-form content, like detailed guides or how-tos, performs better in searches.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. Gating content for lead generation. Not all your content should be freely available.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning. This turns your white paper into lead-generating content.

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How To Generate Leads With an Ebook Ghostwriter

BKA Content

How To Generate Leads With an Ebook Ghostwriter. When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-form content asset with the help of an ebook ghostwriter. Encourage Further Action.

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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

The word “eBook” (also spelled “ebook” or “e-book”) is just what its name suggests: a digital “book” that’s published electronically for lead generation, knowledge sharing, and building through leadership. This format is ideal for busy readers to download and read at their convenience.

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How Might a Business Use a Blog to Drive Growth?

Content Hacker

Source: Host Gator Educate Audiences At the heart of any successful content marketing strategy lies the power to educate. For businesses looking to leverage long-form content on their websites, creating educational blog posts is not just an option; it’s a necessity. Clearly defined goals will guide your content strategy.

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103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

Long-Form and Short-Form Content Long-form content refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-form content should have a target word count of 300–600 words. Email marketing takes many forms.