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Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches.
It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. Gating content for leadgeneration. Not all your content should be freely available.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. This turns your white paper into lead-generatingcontent.
How To GenerateLeads With an Ebook Ghostwriter. When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Encourage Further Action.
The word “eBook” (also spelled “ebook” or “e-book”) is just what its name suggests: a digital “book” that’s published electronically for leadgeneration, knowledge sharing, and building through leadership. This format is ideal for busy readers to download and read at their convenience.
Source: Host Gator Educate Audiences At the heart of any successful content marketing strategy lies the power to educate. For businesses looking to leverage long-formcontent on their websites, creating educational blog posts is not just an option; it’s a necessity. Clearly defined goals will guide your content strategy.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. Email marketing takes many forms.
Which podcast episodes have the most downloads? But there’s a caveat: You don’t want to target content that received many shares simply because the topic was trending at the time you created it. On the other hand, if the content is an educational piece (like a how-to post), it’s a great candidate for repurposing. The best part?
Content marketing offers businesses, organizations and brands opportunities to boost leadgeneration, increase sales, raise brand awareness and engage with customers and prospective clients through content. Research shows that long-formcontent creates around nine times more leads than short-form posts.
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