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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Don’t download anything just yet. Pros and Cons Pros Cons Quickly view on-page and technical SEO insights for any website Requires downloading a spreadsheet to view all image alt tags Price Detailed SEO Extension is free to use (there are no hidden fees—we checked!). Have existing content that isn’t performing well?
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Or if I see that the landing page for their latest downloadable could be better, I’ll go with that.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Or if I see that the landing page for their latest downloadable could be better, I’ll go with that.
Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches.
This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Which podcast episodes have the most downloads?
It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. Including recently published content in a regular newsletter sent out to your audience.
Encourage employees to share the content asset across their social and professional networks for broader distribution (assuming higher engagement is the goal). You can create a channel or group in your company’s messaging system where all new web-based or downloadablecontent is shared.
There were 204 billion apps downloaded in 2019 worldwide. million apps available for download. million apps available for download on the Google Play Store. million apps available for download on the Google Play Store. For reading on a phone screen, long-formcontent is a definite non-starter.
I’ve long believed this to be true – for 10 years, over $5M in earnings of my own businesses have came from our blog. Long-formcontent has historically been a winner, not just for me, but for our many clients in the past decade. That’s right – one! And that one wanted a refund. Want to review the full report?
Sites with excellent content pull in lots of different types of media. This might include a video on a blog post, a slide deck, a downloadable, lots of images, photos, videos, audio, and more. Using a variety of content can enliven your message and entice a growing audience. Is short or longcontent better?
The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. Long-formcontent might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate. Click to download.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. This turns your white paper into lead-generating content.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. A 10x content pillar page is a deep dive on a core topic. You reverse engineer the climb.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. In this case, you want them to download your ebook in exchange for an email address.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
In-depth SEO insights: By crawling and analyzing Google’s top search results, Content at Scale provides valuable insights for optimizing your content for SEO. Versatility: The tool can create high-quality long-formcontent across various industries, making it suitable for diverse client needs.
Offering up information your clients need as a free downloadable gets attention on your brand and builds trust with your readership. It’s been argued that long-formcontent (pieces between 1,000–7,500 words) is coming back as a response to the ultra-short, “snackable” snippets of information.
This format is ideal for busy readers to download and read at their convenience. While you can sell an eBook, most companies will offer eBooks for free as gated content unlocked after visitors enter their contact information on a form for lead generation. There are no strict rules on how long or short an eBook should be.
Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content. It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts.
Leverage Popular YouTube Content as Inspiration YouTube isn’t just for entertainment – it’s a goldmine for keyword ideas. Analyze popular videos related to your niche to find topics that resonate with viewers and turn them into winning long-formcontent pieces on your website.
Provide Premium Content at a Price When you hire a marketing content writer to produce high-value long-formcontent, consider offering these labor-intensive items on a membership basis. Premium content can also come in the form of one-time digital downloads.
Zero focus on long-formcontent. Neither of the top tools focuses on long-form. This matters, a LOT, because long-formcontent is the real authority builder. Why Content at Scale Is the Best AI Tool for Blogging. The content is human-like. It addresses all of my concerns.
It can be an important tool to improve conversion rates on landing pages, blogs, and other types of content. The results: the long-formcontent outperformed the short page by 30%. In the case study, they compared the original “control” landing page to a new page nearly 20 times longer. These results make sense.
Download the blog post bundle to get templates to help you organize, write, and manage your blog. Table of Contents] Get Your Blog Post Templates Plus, join our email list to stay up to date. Your download should start shortly. Or you can download it manually here. Download Now Marketing & Business Blog Examples 1.
To download the ebook, you must give Hubspot your email. All for a free download. You Build Credibility and Authority with Your Audience Yes, long-form blog posts, such as our Authority blogs, help build your authority (an important part of E-E-A-T), but ebooks can do it even faster and better.
From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. So what types of B2B content should you create? Ultimately, it’s the ability to put a creative, persuasive spin on educational content.
About 90 days ago, Ahava Leibtag removed the lead-capture forms on her agency’s website. That means when you visit Aha Media Group , you don’t need to fork over an email address to download a content strategy e-book. If you still want those emails, test asking for them after you’ve provided the content.
Sell some digital products By “digital products”, we mean items that can be downloaded, such as templates, audiobooks, or pdfs. Premium subscribers pay to read the content, and writers in the Partner Program get paid according to how long visitors spend reading their articles. Office presentations?)
Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. From the mistakes to avoid to how to create high-quality content, here’s our beginner’s guide to content marketing. For a kickass DIY resource, download our Content Marketing Playbook.
Content translation : Translates your social posts into different languages. Content repurposing : Turns your long-formcontent into bite-sized social media posts, and repurposes those posts for other social media channels.
To experience the new version of Bing, users will have to download the Microsoft Edge browser – as that’s the only way to access ‘conversational search’ through ChatGPT. Bing also tends to value longer, more in-depth posts than short-formcontent. However, Bing places a lot more emphasis on engaging, long-formcontent.
70% of readers say sponsored posts are useful, so long as they’re transparent and impartial. Check out the report—available for free download—for more. Content marketing coverage. In the piece, Demian Farnworth uses The New Yorker as a benchmark for content marketing excellence.
Remember, effective long-formcontent marketing isn’t just about quantity but quality. Apart from improving on-page SEO, engaging visuals like infographics are highly shareable content pieces that can garner more backlinks pointing toward your site as the source of information.
The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-formcontent was priority number one. So Zach wasn’t just looking for technically-correct content. But that’s a mistake.
The primary goal here is to expand the reach of your original content without having to create everything from scratch. The most significant advantage of repurposing content is it makes scaling your long-formcontent marketing much easier. What struck me was how posts about user-generated content seemed popular.
The Starter plan gives you access to almost all of the same templates as you have in Boss Mode, and you can combine those templates yourself to create long-formcontent. For short-formcontent, generate several results and choose the best one. In practice, though, the main difference is convenience.
Shareable content – this is just one more way to get eyeballs on your site. LongFormContent. Always link to other content in your site. Repurpose your best content – this is a great way to get fresh eyeballs on our site. Mythbusting posts get shared a lot. Humor gets shared. List posts.
All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. Generating long-formcontent is also straightforward. Once you’ve written a sentence or a paragraph, Jasper has enough information to produce high-quality content.
Source: Host Gator Educate Audiences At the heart of any successful content marketing strategy lies the power to educate. For businesses looking to leverage long-formcontent on their websites, creating educational blog posts is not just an option; it’s a necessity.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. Email marketing takes many forms.
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