Content Marketing Institute

JANUARY 7, 2025

Choosing a word for the year ahead gives your intention a name that forms the foundation for all your actions and interactions. Best of all, theres no implied rule to break as the year progresses. Robert Rose shares his word for 2025. Whats yours?

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Jane Friedman

JANUARY 7, 2025

Photo by Leslie Duarte Castro Todays post is by freelance book designer Andrea Reider. Many independent authors design and format their own books to save money. Working with a professional book designer for your print book interior can cost between $2.00 and $3.50 per page, and theres no guarantee that a book will sell enough copies to earn back that fee.

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Ahrefs

JANUARY 7, 2025

2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasnt all doom and gloom.

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Jasper

JANUARY 7, 2025

Explore key takeaways from our recent webinar on how AI can transform ABM strategies with workflow automation, personalization at scale, and more.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Buffer

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building.

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The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Whats digital PR? Digital public relations (PR) is a marketing tactic that exclusively uses online channels to: Boost brand awareness Gain credibility with your target audience Acquire authoritative backlinks from relevant websites Build relationships with journalists, news sites, and media sites As a marketing practice, public relations has been around for a

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Make a Living Writing

JANUARY 7, 2025

Gripes about pay are an epidemic in the writing world. But there are still good-paying assignments out there. So why don’t writers earn more money? In my experience mentoring writers, there are three main reasons why freelance writers don’t earn more money Reason 1: You’re not marketing enough When I speak with writers who’re stuck making $10,000 or $20,000 a year, I usually begin by asking them about their marketing.

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AIIP

JANUARY 7, 2025

Editors note: Occasionally we post legacy content that is still relevant today. Enjoy this piece By Kelly Schrank. Before I get started, I want to offer this disclaimer: I know that lots of people like checklists! People have TO-DO lists for daily tasks, they have packing lists for travel, they use grocery lists. But Atul Gawande, Read More » The post AIIP BLOG LEGACY CONTENT from January 2021 appeared first on AIIP Connections Blog.

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BKA Content

JANUARY 7, 2025

How To Find Low-Competition Keywords You Can Win Are you having a hard time ranking online? Are the keywords you’re picking just not quite performing the way you want them to? Low-competition SEO keywords are the secret to ranking faster and driving targeted traffic to your website. They allow you to compete effectively without going head-to-head with dominant competitors.

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