Mon.Apr 07, 2025

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10 Ways to Create Helpful Content + Examples and Checklist

Backlinko

Like it or not, were all at the mercy of Googles ranking systems. Systems that reward some sites with high rankings. And wipe others off the SERPs overnight. But its not all doom and gloom. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We follow these guidelines here at Backlinko. For example, our SEO strategy guide dominates the search results.

Medical 79
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Why Sovereignty Is the New Success Metric for Freelancers

Nick Ursborne

We live in uncertain times. Political discourse seems more divisive than ever. Many world economies are in a state of turmoil. And the rise of AI threatens the careers of knowledge workers everywhere. Its little wonder so many freelancers feel concerned about their future. How can you grow and thrive in the face of so much uncertainty? First, lets diagnose the underlying cause We feel anxious because we have no control over the world around us.

Freelance 145
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Empowering Student Success: How WGU Leveraged Grammarly’s Writing Score Integration

Grammarly

About Western Governors University Western Governors University (WGU) is a nonprofit, fully online university dedicated to providing accessible, high-quality education to a diverse student population. Focusing on competency-based learning, WGU enables students to progress through their programs based on demonstrated mastery of skills and knowledge rather than time spent in class.

Writing 59
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How To Boost Site Traffic and Rankings With One Strategy

BKA Content

Understanding how to boost site traffic and keyword rankings can be simplified down to one powerful strategy: regularly feeding Google’s algorithm with strategic, keyword-focused content. SEO can be overwhelming, especially if you’re not seeing results or havent even started optimizing yet. So, lets start by understanding why this strategy works and how to properly implement it.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How Do AI Detectors Work? Key Methods, Accuracy, and Limitations

Grammarly

Key takeaways AI detectors analyze writing patterns to estimate if content was AI-generated. AI detection isnt foolprooffalse positives and negatives are possible. For reliable results, combine AI detection with tools like Grammarly Authorship and plagiarism detection. With AI-generated content becoming more and more common, you might wonder how to determine if something was written by a human or AI.

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GEO, LLMO, AEO… It’s All Just SEO

Ahrefs

So far, it doesnt seem like it. There seems to be massive overlap in SEO and GEO, such that it doesnt seem useful to consider them distinct processes.

SEO 84

More Trending

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Decimate

Grammar Underground

Some people insist that the word "decimate" can't be used to mean "wipe out" or "destroy" because it's rooted in a Roman word that meant to kill one in 10 soldiers. But the definition of "decimate" is no longer that specific. The post Decimate first appeared on Grammar Underground with June Casagrande.

IT 52
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How Grammarly Built BEAM, an ML-Driven Budget Allocation Tool That Maximizes Marketing ROI

Grammarly

Parth Aidasani, Marina Adario, and Nitin Lakhara from Grammarlys Data Science team co-wrote this article. Grammarlys ongoing investment in paid marketing has helped to grow our active user base, making it an important part of Grammarlys marketing strategy. As we continue to use paid acquisition channels to support our growth goals, we want to continuously evaluate our budget allocation across each channel.

Finance 59
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'Data is' or 'data are'?

Grammar Underground

I dont recommend using data as a singular, as in, The data on this matter is shocking. Data is an English word that, like many words, is formed from the Latin. When we adopted it, we sort of pushed aside its Latin singular form, datum. But sometimes it just seems kind of odd to treat it as a plural. Ive seen the data and its shocking sounds less weird than I have seen the data and they're shocking.

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How Trump’s Tariffs Will Impact Freelancers and Small Businesses

Freelance Union

As of April 4, 2025, President Trump has put a series of tariffs in place that are making it more expensive to import goods into the U.S. These tariffs basically act as extra taxes on products coming from other countries. That means everything from raw materials to finished products is going to cost more, which could have a big impact on your bottom line.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.