The Role of SEO in Mergers and Acquisitions
Ahrefs
MARCH 21, 2024
Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down.
Thu.Mar 21, 2024
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How To Find and Include More Underrepresented Voices in Your Content
Content Marketing Institute
MARCH 21, 2024
People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content.
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Keyword Clustering in Seconds: Save Time With Keywords Explorer Tool
Ahrefs
MARCH 21, 2024
Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It took 51 minutes! That’s a long time to wait!
What Type of Traveler Would Love Costa Rica?
Blogging From Paradise
MARCH 21, 2024
As Kelli and I settle in to Costa Rica for 2 and a half months I remembered why I love this little country.
State of AI in Sales & Marketing 2025
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Filing Your 2023 Freelance Taxes? Take Note of These Inflation Reduction Act Adjustments to the Standard Deduction
Freelance Union
MARCH 21, 2024
With the April 15 tax deadline just a few weeks away you should be aware of some adjustments to the standard deduction thresholds. Keep in mind that the standard deduction is in addition to any eligible freelance tax deductions that you may be able to claim. The 2023 changes to the standard deduction under the Inflation Reduction Act (IRA) are as follows: For married couples filing jointly for tax year 2023, the standard deduction rises to $27,700 up $1,800 from the prior year.
Simple Two Page Marketing Strategy Plan
David Meerman Scott
MARCH 21, 2024
Here's a simple marketing strategy planning template to help you implement strategies and tactics for reaching buyers directly. I believe it's essential to shift out of the marketer's comfort zone of preaching about products and services and the template helps people to do just that.
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