Tue.Oct 08, 2024

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The Secret Ingredient That Turns Casual Readers Into Avid Fans

Enchanting Marketing

What makes your content popular? Well-written posts? Useful information? Good formatting with plenty of white space? Those are all important, but there is something else … Something we don’t talk about enough. Because it’s so hard to put your finger on. Let me explain by telling you about a dream I used to have. My imaginary little restaurant I used to dream about opening my own restaurant.

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New Release Spotlight: Kathi Lipp

Rachelle Gardner

Happy release day to author Kathi Lipp! Wouldn’t it be wonderful to have a day off from cooking, but still be able to serve delicious homemade meals? In this beautifully illustrated guidebook, Kathi gives us easy-to-follow instructions for meal planning and prep, so you can enjoy a full day each week of real rest and refreshment. With recipes for main dishes, breads, breakfasts, desserts, salads, sides, and yes, soups—this book includes convenient, seasonal meal plans that take the guesswo

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Multi-Conference Exhibitor: New Lessons Learned Over Time

AIIP

By Roger Magnus, Roger Magnus Research In 2022, I wrote an AIIP Blog about being a first-time conference exhibitor. Two years later, I have now had an exhibitor table twice more and will again be at a large conference (see below) on October 24, 2024. What has changed, and what new insights can I share… Read More » The post Multi-Conference Exhibitor: New Lessons Learned Over Time appeared first on AIIP Connections Blog.

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New Release Spotlight: Erin Quinn-Kong

Rachelle Gardner

Happy release day to debut author Erin Quinn-Kong! “Hate Follow” is a riveting novel that pulls back the curtain on influencer culture to explore issues of child privacy, individual agency, and modern parenting in the age of social media. Influencer Whitney Golden has it all: beautiful children; a handsome new boyfriend; a gorgeous house; and designer clothes arriving on her doorstep every day.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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What is Story Structure? 8 Types You Should Know

Grammarly

Before writing a story , you should pick the story structure you want to follow. Story structure serves as a literary blueprint, guiding writers to captivate readers by including all vital story elements. While this might sound like Mad Libs, some of the most famous authors, playwrights, and other storytellers use these storytelling structures. You can leverage story structures to enhance the plot, characters, and backstory, crafting a tale readers can’t put down.

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How To Get More Followers On Instagram (Beginner’s Guide)

Adam Connell

Want to learn how to get more followers on Instagram, fast? I’ve got you covered. In this post, I’ll be sharing 20 actionable ways to grow your Instagram following. I’ve included some tried-and-tested methods that all the pros use, as well as some new strategies that factor in the latest changes to Instagram’s algorithm. And.

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12 Essential Landing Page Statistics

Backlinko

A high-converting landing page is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more. Let’s dive right in! The median landing page conversion rate across all industries is 6.6% ( Unbounce ) A recent analysis conducted across 9 industries shows that the median landing page conversion rate is 6.6%.

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Generative Adversarial Network Basics: What You Need to Know

Grammarly

Generative adversarial networks (GANs) are a powerful artificial intelligence (AI) tool with numerous applications in machine learning (ML). This guide explores GANs, how they work, their applications, and their advantages and disadvantages. Table of contents What is a GAN? GANs vs. CNNs How GANs work Types of GANs Applications of GANs Advantages of GANs Disadvantages of GANs Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is a generative adversar

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How to Outline a Gothic Novel

Jane Friedman

Photo by Jacob Mejicanos on Unsplash Today’s post is by developmental editor and book coach Hannah Kate Kelley. What is Gothic fiction? Gothic fiction, also referred to as gothic horror, is a subgenre of Romantic literature born out of the late 18th century. These stories typically feature a hauntingly beautiful and dilapidated setting, suspenseful narratives, and dark themes like oppression, guilt, shame, and insanity.

Writer 85
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Topic Clusters 101: How to Level Up Your SEO (with Examples)

Backlinko

Topic clusters can strengthen your website’s authority, improve SEO performance, and enhance reader experience. Need proof? Check out our content cluster on SEO marketing : This 57-page cluster provides a comprehensive knowledge hub for anyone who wants to learn SEO. The result? The content cluster ranks for over 29K keywords, driving more than 158K visitors to Backlinko’s website.

SEO 75
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to Outline a Gothic Fiction Novel

Jane Friedman

Photo by Jacob Mejicanos on Unsplash Today’s post is by developmental editor and book coach Hannah Kate Kelley. What is Gothic fiction? Gothic fiction, also referred to as gothic horror, is a subgenre of Romantic literature born out of the late 18th century. These stories typically feature a hauntingly beautiful and dilapidated setting, suspenseful narratives, and dark themes like oppression, guilt, shame, and insanity.

Writer 82
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Credit Union Auto Loans: What Sets Them Apart from Dealership Financing

Blogtrepreneur

When it comes to getting financing for a car, there are several choices for you as a buyer. You might consider getting a loan from a credit union, which is an option. Credit union auto loans have their advantages over dealership financing. They can help you secure terms and lower rates. In this blog post, we will delve into the perks that come with credit union auto loans and how they differ from the more traditional dealership financing options. 1.

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Discover the Best Hacks and Tips and Tricks for Content Creation

iWriter

Are you ready to supercharge your content creation process? Whether you’re a seasoned pro or just starting out, the world of digital storytelling can be both exhilarating and overwhelming. With endless ideas swirling in your mind and countless platforms begging for fresh content, it’s easy to feel lost in the creative chaos. But fear not! In this blog post, we’re unveiling an arsenal of the best hacks and tips and tricks for content creation that will transform the way you create.

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4 Golden Rules for Choosing the Right Color Palette for Your Brand

Blogtrepreneur

You might not think about it, but every brand picks a color scheme to use. Home Depot uses orange, while you get red and white with Coca-Cola. If you’re working on your company’s branding, part of that will involve picking a color scheme you want associated with your business. You might reach out to a branding firm, Kenosha companies, if you want help with picking a color for your brand.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Content Marketer vs. Marketing Content Writer: Which Is Best for You?

Express Writers

Everyone who spends much time around words develops pet peeves around specific misused phrases. One of my pet peeves is when writers interchange use and utilize. For those who aren’t sure the difference, you aren’t alone. It is so subtle most don’t even realize the two terms are different. One of the key differences is that it requires a strategic, practical use rather than simply putting an object into action.

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Creativity and Tech Overload as a Freelance Copywriter

Copywriter Collective

We now live in a digital-first world and with that freelance copywriters have access to a wealth of technology that is designed to make copywriting a lot easier. From AI writing assistants (Grammarly and Word Tune) to project management software (Trello and Asana). Copywriting couldn’t be more accessible. While these tools can enhance productivity and streamline workflow, there is the issue of tech overload that can become counter-productive.

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Why Hire a Digital Marketing Agency? 9 Reasons You Haven’t Considered

BKA Content

Why Hire a Digital Marketing Agency? 9 Reasons You Haven’t Considered Marketing is essential for leads, revenue, and business growth. Not surprisingly, professionals recommend setting aside at least 5% to 10% of your monthly sales for advertising. How should you spend your ad budget for the biggest return on investment? Learn why hiring a digital marketing agency can be more cost-effective than you think.