Tue.Dec 12, 2023

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What Is A Content Strategy? Definitions, Examples & How To Create One

Blogging Wizard

Content strategy is the compass of your content creation journey. Creating content without a strategy is like being sailing in the ocean with no compass or GPS. You keep sailing.

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How to Start a Digital Marketing Agency (Advice From 100+ Founders)

Ahrefs

Here’s how they started their agencies—and you can too. Choosing what your agency focuses on should be a mix of what people want, what you know how to do (and are good at), and what you enjoy.

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Why Do Publishers Close Imprints?

Jane Friedman

Photo by Tim Mossholder on Unsplash This article first appeared in Jane’s paid newsletter, The Hot Sheet. Imprints have long been getting closed, merged, reorganized, and reborn over publishing’s history, but this summer raised new frustrations and fears among authors about how and why it’s happening. In June, Penguin Random House (PRH) announced they would merge the long-respected Razorbill into Putnam Children’s (retaining the full team in doing so); in July, HarperCollins announced the closur

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10 Content Promotion Strategies That Work (With Examples)

CopyBlogger

Even if you create the best piece of content possible, it won’t perform well if nobody finds it. Relying entirely. Continue Reading The post 10 Content Promotion Strategies That Work (With Examples) appeared first on Copyblogger.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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7 Creators On The Systems That Support Their Content Creation

Buffer

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. However, the ease of entry also means that anyone can become a creator, making it much harder to stand out and succeed.

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The Marketing Mandate for 2024: Build Stronger Bonds With Your Audience

Content Marketing Institute

If you want to develop and keep your customer and audience relationships in 2024, you will need to strengthen those bonds. Here’s why that’s marketing’s new mandate – and how to make it happen.

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More Trending

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The Best Way to Reduce Wait Times with Call Center Queuing

Quick Sprout

Call center queuing refers to the process of routing incoming customer calls to the most suitable agent. Most often, this … The Best Way to Reduce Wait Times with Call Center Queuing Read More » The post The Best Way to Reduce Wait Times with Call Center Queuing appeared first on.

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5 Storytelling Templates You Need to Try

Brafton

Good news: You don’t have to be a creative writing expert to tell a great story.

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It Takes 20 Minutes to Copyright a Website – Here’s How

Quick Sprout

Your content is copyrighted as soon as you hit the Publish button. But does that prevent copycats from potentially stealing … It Takes 20 Minutes to Copyright a Website – Here’s How Read More » The post It Takes 20 Minutes to Copyright a Website – Here’s How appeared first on.

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Write and Publish a Book that Transforms Your Business and Supercharges Your Personal Brand

David Meerman Scott

Publishing a book is the ultimate way to build authority and credibility in the marketplace. Your book can generate passionate fans of your work, lead to more business at higher fees, make raising VC funding easier, put you on the fast track for promotion, or launch a public speaking career.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Decreased 1099-K Reporting Thresholds in 2024 May Increase Your Freelance Tax Obligations

Freelance Union

Over the past several years, there has been a debate over changes to the Form 1099-K reporting threshold. The 1099-K is a form that was introduced in 2022 for third-party payment platforms such as Etsy, Shopify, and other e-commerce platforms to report the sales their users transact each year for income tax purposes.  If your freelance business generates income and receives payments through these platforms you need to be aware that the changes to the reporting thresholds that were slated fo

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Google Unleashes Gemini: The LLM That Aims to Dethrone GPT-4

The Hoth

On Wednesday, December 6th, 2023, Google unveiled its powerful new AI model, Gemini, to the public. It’s Google’s largest, most powerful, and most capable AI model as of yet – and it boasts extremely impressive multimodal capabilities. The AI-powered LLM (large language model) is Google’s answer to OpenAI’s line of GPT models, the most recent being GPT-4.

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7 Creators On The Systems That Support Their Content Creation

Buffer

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. However, the ease of entry also means that anyone can become a creator, making it much harder to stand out and succeed.

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Designing Opinionated Products: An Interview with Jasper’s VP of Design

Jasper

The experienced leader shares how her team balances user-love, innovation, ethics, and safety in how they design Jasper.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How to Do a Technical Site Audit After the Google Update

Bramework

The world of search engine optimization is always changing, and it can be hard to keep up — especially if you are clueless on how to do a technical site audit after the Google update. With Google’s regular algorithm updates , what used to work for getting your site to rank high might not work anymore. That’s why it’s crucial to do regular technical SEO audits for your site.

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Establishing an AI Council for Marketing Teams: A Speech From VMware

Jasper

The founder of VMware’s AI council walks us through how she created the group at the cloud computing company.

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Boosted Post or Meta Ad: Which is Better for You?

Spectrum Net Designs

When it comes to advertising, there are many options to choose from. Don’t let it confuse you! In this blog, we break down the difference between a formal Meta Ad, and what you would see as a boosted post on Facebook. Read on to learn more! Meta and Facebook: How are they related? Facebook was […] The post Boosted Post or Meta Ad: Which is Better for You?

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