Blogging Wizard

DECEMBER 12, 2023

Content strategy is the compass of your content creation journey. Creating content without a strategy is like being sailing in the ocean with no compass or GPS. You keep sailing.

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Content Creation Content Sales Marketing 285

Ahrefs

DECEMBER 12, 2023

Here’s how they started their agencies—and you can too. Choosing what your agency focuses on should be a mix of what people want, what you know how to do (and are good at), and what you enjoy.

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Agency Digital Marketing Marketing SEO 127

Jane Friedman

DECEMBER 12, 2023

Photo by Tim Mossholder on Unsplash This article first appeared in Jane’s paid newsletter, The Hot Sheet. Imprints have long been getting closed, merged, reorganized, and reborn over publishing’s history, but this summer raised new frustrations and fears among authors about how and why it’s happening. In June, Penguin Random House (PRH) announced they would merge the long-respected Razorbill into Putnam Children’s (retaining the full team in doing so); in July, HarperCollins announced the closur

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Publishing Publishing Publisher Art Director 126

CopyBlogger

DECEMBER 12, 2023

Even if you create the best piece of content possible, it won’t perform well if nobody finds it. Relying entirely. Continue Reading The post 10 Content Promotion Strategies That Work (With Examples) appeared first on Copyblogger.

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Promotion Content Content Marketing IT 118

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Buffer

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. However, the ease of entry also means that anyone can become a creator, making it much harder to stand out and succeed.

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Content Marketing Institute

DECEMBER 12, 2023

If you want to develop and keep your customer and audience relationships in 2024, you will need to strengthen those bonds. Here’s why that’s marketing’s new mandate – and how to make it happen.

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Audience Marketing IT 108

Grammarly

DECEMBER 12, 2023

The power of a well-crafted call to action is the key to meeting your sales goals. You can write about a topic all you want, but without a call to action (CTA), your audience may never seize the opportunity you’re offering. A CTA is more than a prompt; it’s a strategic marketing tool designed to elicit an immediate response, transforming passive onlookers into active participants.

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Persuasion Social Media Advertising Portfolio 96

Quick Sprout

DECEMBER 12, 2023

Your content is copyrighted as soon as you hit the Publish button. But does that prevent copycats from potentially stealing … It Takes 20 Minutes to Copyright a Website – Here’s How Read More » The post It Takes 20 Minutes to Copyright a Website – Here’s How appeared first on.

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Website IT Publishing Publishing 91

David Meerman Scott

DECEMBER 12, 2023

Publishing a book is the ultimate way to build authority and credibility in the marketplace. Your book can generate passionate fans of your work, lead to more business at higher fees, make raising VC funding easier, put you on the fast track for promotion, or launch a public speaking career.

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Publishing Publishing Publisher Brand 70

Freelance Union

DECEMBER 12, 2023

Over the past several years, there has been a debate over changes to the Form 1099-K reporting threshold. The 1099-K is a form that was introduced in 2022 for third-party payment platforms such as Etsy, Shopify, and other e-commerce platforms to report the sales their users transact each year for income tax purposes.  If your freelance business generates income and receives payments through these platforms you need to be aware that the changes to the reporting thresholds that were slated fo

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

The Hoth

DECEMBER 12, 2023

On Wednesday, December 6th, 2023, Google unveiled its powerful new AI model, Gemini, to the public. It’s Google’s largest, most powerful, and most capable AI model as of yet – and it boasts extremely impressive multimodal capabilities. The AI-powered LLM (large language model) is Google’s answer to OpenAI’s line of GPT models, the most recent being GPT-4.

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Content Creation Text Script SEO 59

Buffer

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. However, the ease of entry also means that anyone can become a creator, making it much harder to stand out and succeed.

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Content Creation Content Creator Content Social Media 52

Bramework

DECEMBER 12, 2023

The world of search engine optimization is always changing, and it can be hard to keep up — especially if you are clueless on how to do a technical site audit after the Google update. With Google’s regular algorithm updates , what used to work for getting your site to rank high might not work anymore. That’s why it’s crucial to do regular technical SEO audits for your site.

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Architecture Construction SEO Transportation 52

Spectrum Net Designs

DECEMBER 12, 2023

When it comes to advertising, there are many options to choose from. Don’t let it confuse you! In this blog, we break down the difference between a formal Meta Ad, and what you would see as a boosted post on Facebook. Read on to learn more! Meta and Facebook: How are they related? Facebook was […] The post Boosted Post or Meta Ad: Which is Better for You?

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Brafton

DECEMBER 12, 2023

Good news: You don’t have to be a creative writing expert to tell a great story.

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Storytelling Social Media Creativity Media 74

Jasper

DECEMBER 12, 2023

The experienced leader shares how her team balances user-love, innovation, ethics, and safety in how they design Jasper.

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Jasper

DECEMBER 12, 2023

The founder of VMware’s AI council walks us through how she created the group at the cloud computing company.

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Marketing 52