Mon.Nov 06, 2023

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Adding Personal Elements to Your About Us Page

Susan Greene

Hi Susan, I’m looking for help on improving an About page for my website promoting my bookkeeping services. I feel like what I’ve written isn’t effective. It doesn’t seem to be converting visitors into customers. I want to sound authentic but also get people’s attention. I don’t feel like I’ve included enough personal details but I’m not sure what to say.

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11 Places to Find Scroll-stopping Instagram Templates for your Posts, Stories, and Reels

Buffer

When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s best friend. Because, let’s be honest: who has a brilliant designer or video editor on hand to expertly craft every single post, Story, or Reel you need to grow on Instagram ? Here at Buffer, we’re a small Marketing team that doesn’t!

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What Does Bimonthly Mean? Definition and Examples

Grammarly

Does a bimonthly meeting on your work schedule occur twice a month or once every two months? Usually, we tell you it’s one or the other, but it could be either in this case. That’s right, bimonthly has two meanings, and there are times you’ll have to use context clues to determine which one is being referred to. For example, a bimonthly publication with six issues per year refers to a periodical that publishes once every two months.

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Creative Planning for Authors and Poets

Jane Friedman

Photo by S O C I A L. C U T on Unsplash Today’s post is by Orna Ross , the founder of The Alliance of Independent Authors (ALLi). I don’t believe in the old adage that “if you’re failing to plan, you are planning to fail.” Writers understand the subconscious mind and know you can often rely on it to deliver more elegant solutions than hard thinking.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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34 Top SMS Marketing Statistics (2023 Industry Data)

Adam Connell

Curious about the latest SMS marketing statistics? I’ve got you covered. In this post, we’ll be looking at some eye-opening data pulled from the latest studies, surveys, and reports on SMS marketing. These stats will shed light on the current state of SMS marketing, highlight how consumers feel about marketing text messages, and reveal useful.

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SEO for Doctors: A Complete Guide

BKA Content

SEO for Doctors: A Complete Guide Did you know that 77% of people begin their patient journey with a Google search? The search engine handles 70,000 healthcare-related searches every minute. It may be the most influential tool when people choose which doctor to trust with their medical care. SEO for doctors is important because that’s what Google relies on to determine where your websites and social media profiles should fall in the search engine results pages.

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Instagram Bio Ideas: 3 Inspirational Examples and a Simple Guide for Freelancers

Make a Living Writing

Are you a freelance writer looking to up-level your online presence to attract new clients? A great place to start is by tweaking your social media bios. Think of your Instagram bio as your elevator pitch. You have 150 characters to tell your audience who you are, what you do and why they will benefit from your services. We know this sounds tricky, which is why we’ve prepared these Instagram bio ideas and step-by-step guide for you to follow!

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The Easy Way for Beginners to Use Categories on WordPress

Quick Sprout

Website organization tends to be overshadowed by website design, but it’s an essential component of building a successful WordPress site … The Easy Way for Beginners to Use Categories on WordPress Read More » The post The Easy Way for Beginners to Use Categories on WordPress appeared first on.

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9+ Twitter Username Ideas to Help You Craft the Perfect Handle

Smart Blogger

Searching for Twitter username ideas this year? You’re not alone. As Twitter (now X) continues to be a dominant social platform, landing that perfect, unique username can feel a bit like snagging the last piece of pie at a family gathering. So, what happens when your top choice is already swooped up by someone else? Don’t fret; there’s a buffet of strategies just waiting to be explored.

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11 Places to Find Scroll-stopping Instagram Templates for your Posts, Stories, and Reels

Buffer

When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s best friend. Because, let’s be honest: who has a brilliant designer or video editor on hand to expertly craft every single post, Story, or Reel you need to grow on Instagram ? Here at Buffer, we’re a small Marketing team that doesn’t!

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Run-ons, Comma Splices and Sentence Fragments

Grammar Underground

When your sentences go on too long, or when they're not structured well, your reader suffers. The post Run-ons, Comma Splices and Sentence Fragments first appeared on Grammar Underground with June Casagrande.

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People Round-Up, Early November 2023

Publishing Trends

PEOPLE At Penguin Random House , Roseanne Serra , VP and director of art and design and Paul Buckley , senior VP and executive creative designer have left Penguin Publishing Group. Sabrina Papas has joined Penguin Random House Canada as marketing and publicity coordinator. Alex Lu has joined Random House Children’s Books as editor for Random House Graphic , previously they were a contributing editor at First Second.

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'Chaise lounge' and 'chomping at the bit'?

Grammar Underground

For years, every time I saw “chaise lounge” or “chomping at the bit” in an article I was editing, I changed it. By traditional copy editor standards, they should be “chaise longue” and “champing at the bit.” Our name for the long chairs called chaises actually comes from the French, in which “chaise longue” literally means “long chair.” Yet for decades, careless American writers have glossed over that last word and assumed it was the English word “lounge.