Kayleigh Moore

MARCH 5, 2024

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Yes, he works in advertising, and it is *his job* to know how to tap into those human emotions, motivations, and aspirations. But he does it with such… finesse. The thing is: Lots of people tell stories.

Storytelling 130

Storytelling IT Advertising Projects 130

Content Marketing Institute

MARCH 5, 2024

Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.

Content 111

Content Marketing 111

Grammarly

MARCH 5, 2024

Customer experience (CX) teams are your company’s frontline ambassadors. They talk to your customers daily and handle all questions, issues, and complaints in real time. It’s safe to say that customer satisfaction, loyalty, and, ultimately, your bottom line hinge on their effective, efficient communication. But what happens when communication breaks down?

Communication 106

Communication Brand Text Sales 106

Blogging From Paradise

MARCH 5, 2024

Circling the globe largely feels fun and freeing. Most love the feeling of being on vacation.

Post 90

Post 90

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

AIIP

MARCH 5, 2024

By Janel Kinlaw and Marge King Starting a business can be scary, especially when you read the statistics on start-up failure rates – nearly 20% of all businesses fail in the first year and only 30% will remain after 10 years. Still, many entrepreneurs start a business because they are passionate about what they do… Read More » The post Boosting Your Success with AIIP’s Business Jumpstart Bootcamp appeared first on AIIP Connections Blog.

Blog 83

Blog Blogging Post 83

Verblio

MARCH 5, 2024

Header image created with DALL-E-3 “We need to be using AI more. Make it happen.” In 2023, over half of the in-house marketers we surveyed told us they’re under pressure from their boss to use AI to create content faster and cheaper. (Check out more results from that survey, if you’re curious.) To truly capture the exponential efficiency gains that AI promises, though—and the saved time and money that business leaders are pressuring their teams for—one writer going back and forth with Chat

Content 72

Content Agency Keywords Brand 72

David Meerman Scott

MARCH 5, 2024

Many companies automatically send a survey after every transaction. Don’t these companies realize that they’re annoying the customers they say they value?

Advertising 57

Advertising Sales Marketing 57

Contently

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity.

Content Marketing 52

Content Marketing Banking Finance Medical 52

Copywriter Collective

MARCH 5, 2024

In the ever-changing digital marketing landscape, strategic content writing has emerged as more than a trend. Digital marketing mastery has become a fundamental element for success. This article goes beyond the basics, exploring the transformative power of content writing through real business case studies. The Art of Strategic Content Writing Strategic content writing isn’t merely about producing text; it’s about crafting messages that resonate with specific audiences.

Digital Marketing 52

Digital Marketing Storytelling Marketing Retail 52

Publishing Trends

MARCH 5, 2024

PEOPLE Co-Founders Madeline McIntosh, Nina von Moltke and Don Weisberg announced the launch of Authors Equity, a new collaborative book publisher. McIntosh holds the title of CEO and Publisher, von Moltke is President and Weisberg is Senior Advisor. In addition Robin Desser has been named Editorial Advisor, Carly Gorga is Chief Marketing Officer and Andrea Bachofen has the role of COO.

Editorial 85

Editorial Agency Art Director Creative Director 85

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Jane Friedman

MARCH 5, 2024

Today’s post is by author and book coach Andromeda Romano-Lax ( @romanolax ). Several years ago, I attended a writing workshop held in a beautiful locale, with sumptuous food and dreamy scenery. Only the teaching was bad. And not just bad. It was the most disorganized and downright toxic event I’d experienced in twenty-plus years. Before attending this event, I thought I’d seen it all: middle-aged writers leaving in tears after being told they should give up on their projects; women being taken

Writing 129

Writing Construction Writer Food 129