Enchanting Marketing
APRIL 23, 2024
How good are you at explaining your ideas? Do readers jump up to implement your advice? Let’s be honest, writing a good explanation is tougher than it seems. Explanations often turn out to be a tad dry and uninspiring—and when we fail to captivate our readers, we fail to communicate our ideas, too. So, what can you do to explain with clarity and zing?
Jane Friedman
APRIL 23, 2024
Photo by Antoni Shkraba Today’s post is by author Caroline Leavitt ( @carolineleavitt ). I’m sitting at a table talking to a friend when they tell me this astonishing, deeply compelling story about what happened to them when they were 15 and they had committed a murder, and yes, they did it, and yes, they served time. Early released, desperate to be forgiven, my friend then created a whole new identity and began to live a new life.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ahrefs
APRIL 23, 2024
Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too.
Grammarly
APRIL 23, 2024
There are plenty of creative AI applications for writing—from emails to thank-you notes. But generative AI really shines when it comes to the unique needs of content marketing, especially with an extra emphasis on titles, which influence clicks, SEO, and social sharing. That’s why AI titles are so effective; AI can synthesize all these solutions in just a few seconds.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Backlinko
APRIL 23, 2024
Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text.
Freelance Union
APRIL 23, 2024
This post is provided by our partner, HoneyBook. Book clients, sign contracts, manage projects, and get paid on HoneyBook, the leading clientflow management platform. Sign up today for 50% off your first year: [link] The payment process can be tricky for small business owners. Especially when it comes to unpaid invoices, you have to maintain a balance of being polite enough to keep a great relationship with your client, but stern enough that your client feels a sense of urgency to pay you.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Blogtrepreneur
APRIL 23, 2024
The use of video content has surged in popularity as a means of communication within the realm of social media. Videos have proven to be highly effective in engaging and captivating audiences, serving as a tool for businesses seeking to establish connections with their target demographics. As the world becomes increasingly interconnected due to globalization, businesses are compelled to reach out to diverse audiences in order to expand their market presence.
Publishing Trends
APRIL 23, 2024
PEOPLE At Hachette Book Group , Diana Venitmiglia has joined Balance as executive editor, reporting to publisher Nana Twumasi. She was previously at Sounds True. Lauren Roberts joins Little, Brown , as senior publicity manager. She was most recently at Farrar, Straus, and Giroux (FSG). Mo Crist will join Bloomsbury as an Editor on Bloomsbury’s Adult Trade team, beginning May 7 th.
Blogtrepreneur
APRIL 23, 2024
Artificial intelligence (AI) continues to revolutionize the business landscape, offering unprecedented capabilities in managing knowledge, enhancing communication, and streamlining decision-making processes. Its influence permeates various corporate sectors, leading to more efficient and effective outcomes. As businesses seek to harness the power of AI, understanding its potential benefits and applications becomes critical to gaining a competitive edge.
Blogtrepreneur
APRIL 23, 2024
Branded apparel will instantly boost your company’s image and help it get noticed. Wearing logo apparel increases brand awareness more than stationary forms of marketing like magazine and billboard ads do. Wearing custom apparel turns the wearer into an instant walking billboard for the brand. Branded goods increase the perceived value of a brand, allowing your company to charge more for items simply because people think of them as more valuable and prestigious.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Blogtrepreneur
APRIL 23, 2024
In today’s fast-paced mortgage industry, staying ahead of the competition requires more than just offering competitive rates. It demands efficiency, precision, and personalized communication to attract and retain clients effectively. This is where marketing automation software steps in as a game-changer. By leveraging the power of automation, mortgage professionals can streamline their processes, enhance customer experiences, and ultimately drive business growth.
Expert insights. Personalized for you.
245 
Let's personalize your content