Nick Ursborne

MAY 12, 2024

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They were the best of the best, and inspired the work of everyone. They shaped the overall creative output of the agency. They also used their experience and judgement to decide whether any particular piece of work was good enough.

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Creative Director Creativity Art Director Copywriter 198

Blogging From Paradise

MAY 12, 2024

Volume spamming business products and services to millions can net bucks.

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IT Blog Blogging 81

David Meerman Scott

MAY 12, 2024

Last week, just a few hours after its release, I wrote about Apple’s soul crushing, creator destroying video CRUSH , an ad released to launch the new iPad Pro. The next day, Apple apologized for its misstep.

Ads 57

Ads Advertising IT 57

Contently

MAY 12, 2024

Like many professionals in the digital era, I live and breathe by my calendar. If it’s not on my Gcal, it’s not on my radar. This holds true for everything from client meetings to best friends’ birthdays. For content marketers, dialed-in content calendars are even more critical. Just as you can’t miss your college bestie’s bday again , your brand shouldn’t be silent on International Women’s Day or miss an opportunity to promote a new product roll-out.

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Content Social Media Editorial Keywords 97

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing