Freelance Magic

APRIL 8, 2024

“We’re taking content in-house”. It’s a perfectly plausible thing for a brand to do, but it was a kick in the teeth for me. I’d kept my diary light for the next month to accommodate a huge new contract I’d picked up, but the client decided not to renew and to take their content in-house instead. It happens, but it still sucks, however many times it’s happened.

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Publishing Trends

APRIL 8, 2024

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. She was previously executive editor at Harper One. Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Valerie Van Delft , SVP of logistics, will retire this August. Alison Martin is named SVP of customer solutions, analytics, projects, and strategy, and Jeanie Wood will report to her.

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Make a Living Writing

APRIL 8, 2024

Want to get into copywriting but don’t know where to start? We’ve got you covered with a list of copywriting tips for beginners. If you’re a mid-career or seasoned copywriter or content writer, it doesn’t hurt to get a refresher. In this article, we’ll look at the different types of writing projects clients are constantly asking writers to help them with.

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Brafton

APRIL 8, 2024

Artificial intelligence is the hottest, most talked-about branch of technology today. Companies of all sizes and industries are either developing these systems, using them or both. Some form of business-ready AI has been around for years, with advanced analytics powered by machine learning acting as early forerunners of the movement. So it’s worth asking why companies that might have missed out on that wave are now hopping onto this one.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Grammar Underground

APRIL 8, 2024

This sentence contains an example of an error I see all too often, including in the work of professional writers: Known as ‘hashtags,’ these keywords are popular in social media. That’s not how single quotation marks work. Yet almost every time I see this punctuation mark, this is how it’s used — a job I call “quotation marks lite.” Regular quotation marks have several jobs.

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Social Media Keywords Writer Media 52

Blogging From Paradise

APRIL 8, 2024

I’ve been doing stuff during my 2 and a half month trip to Grecia, Costa Rica.

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