Tue.Feb 06, 2024

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AI Content Is Short-Term Arbitrage, Not Long-Term Strategy

Ahrefs

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives.

Content 144
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Tone in Email: Definition and Tips on Striking a Professional Tone

Grammarly

Email is the primary way most businesses and employees communicate in the workplace. Knowing how to write an effective email can lead to benefits like forming good relationships with your manager, which can lead to promotions, or networking successfully, which can lead to a better-paying job. On the other hand, not knowing how to do this may damage your ability to succeed and, worst-case scenario, may lead your coworkers to judge you as rude and unlikable.

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9 Tips for Managing an Unpredictable Workload

Freelance Writing Jobs

If you’re a freelancer, chances are you’ve dealt with some real ups and downs in your workload. One day, you’re grinding away on your current gig, thinking you’re right on track to meet the deadline. But then, BAM! The next day hits you like a ton of bricks with a bunch of new tasks, and suddenly, you’re feeling further and further away from meeting those client deadlines.

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How to Operationalize Your DEIB Program in 2024: Tips and Tools From HR Leaders

Grammarly

The topic of diversity, equity, inclusion, and belonging (DEIB) in the workplace has always been important, and for good reason. DEIB fosters a culture of respect, trust, understanding, and collaboration. That’s why it’s no surprise that more than 80% of organizations have DEIB initiatives underway. However, DEIB programs are struggling with both execution and perception problems.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How To Help Your Internal Teams Fall in Love (or in Line) With Innovative Ideas

Content Marketing Institute

You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.

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Demystifying Miscreant Memories and Crafting a More Authentic Narrative

Jane Friedman

Today’s post is by freelance writer and editor Brittany Foster. Ask me what I ate for breakfast on Tuesday of last week and I won’t be able to tell you. Maybe a bagel? Fruit? Definitely tea. Unless that’s when I ran out… This isn’t different from most people. Except I happen to be a memoir writer. And if I can’t even tell you that, how can you trust me to accurately recreate scenes from my distant childhood?

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Think About Social Media this Way as a Blogger

Blogging From Paradise

Social media. Social is the adjective. Media is the noun. Shouldn’t that tell you something? Media wins. Media reigns.

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The 411 on the Self-Employed Health Insurance Deduction

Freelance Union

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing:  [link] If you're a freelancer, you likely pay for your own health insurance. And there’s a good chance you’ve seen the cost of your insurance premiums go up dramatically in recent years.

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Impostor Syndrome? Don’t Sabotage Your Hard Work

AIIP

By Mary Ellen Bates “Hi. I’m Mary Ellen and I’m faking it.” No, I’m not putting that on my name badge at the AIIP 2024 Symposium, but if I did, I know that many people would sidle up to me and admit they are faking it, too. We’re the people who suffer from Impostor Syndrome… Read More » The post Impostor Syndrome? Don’t Sabotage Your Hard Work appeared first on AIIP Connections Blog.

Blog 94
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Master Content Planning in 8 Simple Steps

The Hoth

In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. Tossing the occasional blog post or video on your page isn’t enough to get the attention of search engines or prospective customers anymore. You could increase the volume of your content, but if you don’t have a strategy for timing and targeting it, you’re not likely to get results.

Content 94
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to Use The OFFICIAL Bramework ChatGPT Plugin

Bramework

In the dynamic realm of digital marketing, staying ahead of the curve is not just an advantage; it’s a necessity. Bramework, a pioneer in AI-driven content creation, has again set the benchmark with its latest innovation – the Bramework ChatGPT Plugin. Designed to seamlessly integrate with your content strategy, this plugin is your gateway to mastering SEO and enhancing your digital footprint.

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Build Trust and Authority Through Thought Leadership Marketing

Content Hacker

So, you’re diving into the world of thought leadership marketing. Smart move. This isn’t just about pushing content; it’s about becoming a beacon in your industry, someone others look to for insights and guidance. By reading this piece, you’ll get the lowdown on how thought leadership can transform not just how potential clients see you but also how they discover and decide on your brand.

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How Jasper’s CMO Uses Jasper

Jasper

Learn how our head marketer quarterbacks the team from inside Jasper.

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The EASIEST Way to Research Your Blog Topic

Bramework

In the rapidly evolving world of blogging, staying ahead of the curve is crucial for engaging and retaining your audience. That’s where Nova Chat and its Smart Web Navigator come in, revolutionizing the way bloggers conduct research. This powerful tool ensures your blog posts are not only rich in facts but also resonate with real-time queries and trends.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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People Round Up, Early February, 2024

Publishing Trends

PEOPLE Bloomsbury Publishing has appointed Sabrina McCarthy as president of Bloomsbury US , effective in early April. McCarthy will report to CEO Nigel Newton and also sit on Bloomsbury’s global executive committee. Previously, she was the VP and general manager of Ingram Publisher Services. See Promotions, below, for changes at Ingram. Senior editor Daniel Loedel is leaving Bloomsbury to freelance edit and write.