Tue.Jan 28, 2025

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4 Types of Weak Words: How to Spice Up Bland Content

Enchanting Marketing

Do you ever read back a draft and wonder what happened? Red-cheeked and brimming with enthusiasm, you had written your first draft. You knew it was good. Yay! To celebrate, you pour yourself a glass of wine, before going to bed. Editing is for tomorrow. But when you read your draft again … You feel disappointed. Your writing sounds bland. Grrrr.

Content 231
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How To Decide the Ideal Publishing Frequency for Social Media, Blogs, Emails, and More

Content Marketing Institute

Benchmark publishing frequency charts are nice, but they shouldnt be your only research. After all, audiences arent homogenous. To help decide how often to publish on multiple channels, develop a strategy with this expert advice.

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How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)

Ahrefs

Below Ive laid out 11 workflows you can follow to measure the success of your brand awarenessincluding some little-known Ahrefs use cases.

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Nonprofits & Competitive Intelligence: A Good Combination

AIIP

By Yvonne Davis Competitive intelligence is a process for evaluating your organization and its business position within a given industry. Before there is a collective throwing of hands in the air and saying we are not Procter & Gamble or Nvidia (big companies familiar with their competitors), lets take a look at some of Read More » The post Nonprofits & Competitive Intelligence: A Good Combination appeared first on AIIP Connections Blog.

Blog 83
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How to Promote a Blog Post to Generate Traffic to It

Express Writers

Blogging is only half the battle. Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility.