Content Marketing Institute

SEPTEMBER 4, 2024

Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.

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Content Brand Audience Marketing 99

Blogging Wizard

SEPTEMBER 4, 2024

Do you really want to start a blog? A lot of online business gurus recommend starting one as a way to make passive income. They even recommend businesses to start.

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Blogging Blog 141

Contently

SEPTEMBER 4, 2024

I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment.

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Jane Friedman

SEPTEMBER 4, 2024

Today’s post is by author KimBoo York. What is intuition? Specifically, what is creative intuition for writers? The dictionary definition for “intuition” usually goes something like this: “the ability to understand something instinctively, without the need for conscious reasoning.” But that does not lend itself it trustworthiness. If you can’t provide conscious reasoning for your understanding, do you understand it at all?

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Writer Creativity Storytelling Concept 83

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Smart Blogger

SEPTEMBER 4, 2024

So, your site’s about as popular as a fart in an elevator, eh? I’ve been there, and well… it sucks. No simpler way to put it. And worst of all, it’s not always clear why it’s happening. It’s not like you’re one of those spammers publishing dozens of thinly disguised sales pitches a day. You genuinely care about your audience, and you try to publish content that’ll help them.

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Website Entertainment Blogger Publishing 83

Grammarly

SEPTEMBER 4, 2024

The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Now, thanks to the power of AI , teams can draft cold outreach via generative AI and leverage automated lead-scoring systems that efficiently analyze and prioritize prospects based on their behavior and characteristics.

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