Mon.Feb 10, 2025

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Your Organization’s History As Content Marketing

David Meerman Scott

I love when history merges with marketing! Last week I visited the 117-year-old Carnation Farms in Washington state. The organization celebrates its history as a way to market its modern businesses.

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Is Google Punishing Keyword SEO Blogs?

BKA Content

Is Google Punishing Keyword SEO Blogs? Youve invested countless hours researching the perfect keywords and crafting blog posts, yet the results are lackluster. Why do some blogs seem to climb the rankings with ease while yours vanish into the void? With Googles algorithm evolving rapidly, is it possible that your keyword-focused SEO blogs are being punished rather than rewarded?

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The Future of Retail Visuals with AI: A Conversation with Wayfair’s Bryan Godwin

Jasper

Wayfairs Director of AI & Visual Media on how AI is transforming retail visual contentenhancing personalization, brand consistency, and efficiency at scale

Retail 59
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'I Wish I Was' or 'I Wish I Were'?

Grammar Underground

The subjunctive mood changes a normal verb like "I was" to "I were" when the statement is a wish, supposition, statement of necessity or other contrary-to-fact situation. Usually, though, it's optional. The post 'I Wish I Was' or 'I Wish I Were'? first appeared on Grammar Underground with June Casagrande.

IT 52
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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9 Shopify Blog Examples You Need to See (+ Pro Tips)

Backlinko

Want more traffic to your Shopify store? Start a blog. Why? Look at Gymshark. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month. Thats high-value SEO traffic it can funnel to its product pages. All without relying on ads. And heres the thing: If youre not blogging, youre missing more than search traffic.

Blog 89
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As a freelancer, how much attention do you pay to your health?

Nick Ursborne

As freelancers we work alone. Because we work alone, our health matters a lot. We dont get paid sick days, and we dont have any company health insurance. And Im not just talking about something like a case of the flu that keeps you away from your desk for a full week. You can plan for maybe a couple of weeks a year when you feel too unwell to work. But how about the number of days when you do sit down to work, but are not feeling well enough to give 100%?

Freelance 146

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Freelance Rates: Is Your Quote Scaring Clients Away?

Freelance Writing Jobs

Youre confident in your skills and have set your freelance rates accordingly. But, lately, you get fewer projects, and its getting more and more difficult to find new clients. Whats going on? Could it be your pricing strategy is scaring clients away? You want to make sure youre getting paid for the value you deliver; I get it. But you also have to take the competition and market changes into account.

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Understanding Content Marketing Outsourcing: Because Your Team Probably Has Too Much to Do

Verblio

Picture this: You’re sitting at your desk, staring at your content calendar. It’s as empty as your coffee cup, and your to-do list is longer than a CVS receipt. You know content marketing is importantnecessary, evenbut your team (if you even have one) is already stretched thin. Content marketing outsourcing is your solution. What is Content Marketing Outsourcing?

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What to write if you have nothing interesting or valuable to say

Ben Settle

Behold this question about having enough ideas to write daily (7x week) emails: oh I have so much RESISTANCE to this. I already feel I email my list a lot (3x/ week usually). I know you must get this a lot, but what do you send on the days you don’t feel like you have anything interesting or valuable to say? The bottleneck is, you are making it about you, instead of them.

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Can 'quote' mean 'quotation'?

Grammar Underground

Years ago, someone told me you cant use the word quote to mean quotation. As in, you cant say, There arent enough quotes in this article. You have to say, There arent enough quotations in this article. I think it came with a little lecture on nouns vs. verbs that is, that quote is a verb, you quote someone, and quotation is a noun, you use his quotation.

Copy 52
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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The fall and rise of Ancient Email

Ben Settle

An Email Players subscriber (who I am not sure wants me to name him) asks: Question foryour “old days” when you were starting to sell EP or even before then with CM: I’m trying to compare myself to whereyou were all the way back then if that helps. Anyway, what percentage of your first time buyers do you think came from a oneon one conversation before they bought their first product?

Copy 52
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Writing And Selling Short Stories With Douglas Smith

The Creative Penn

How can you use short stories to improve your writing craft across different genres? How can you make money from licensing your short stories in different ways? How do you structure a short story collection? Douglas Smith shares his tips. In the intro, S&S imprint says that authors no longer need to get blurbs for their books [ The Guardian ]; James Patterson will be headlining Author Nation 2025 ; How to sell books from a table [ Novel Marketing Podcast ]; My lessons learned about screenwri

Writing 59
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How to consume info products 10+ times without going insane from boredom

Ben Settle

In which the question is asked: Do you have any tricks to increase your attention going through [the course you are learning from] the third, fourth, fifth time etc. Or do you just let it wash over and see what jumps out? I find it incredibly difficult to focus after the first run because my brain says “you know this” It’s one reason I liked Clientless copywriter so much, it’s a lot of overlap with Elbenbo press and other trainings but different enough that it was easy to