Fri.Apr 05, 2024

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The Reality of Generative AI in Marketing May Not Be What You Think

Content Marketing Institute

You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.

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How To Optimize Your Website For Local Search in 2024

CopyBlogger

Most local business owners have tried a few local SEO tips, but it’s easy to get lost in the weeds. Continue Reading The post How To Optimize Your Website For Local Search in 2024 appeared first on Copyblogger.

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Top 5 Publishing Articles/Blog Posts of the Week 04/01-04/05

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. 3 Body Problem’s Lawyer is Sentenced for Murder Horror Sales are Booming- Why Readers are Resonating with the Genre How Does Book Design Decisions Impact the Environment?

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The Ultimate Guide to Choosing Party Rentals for Every Occasion

Blogtrepreneur

Planning a party can be an exciting and fulfilling experience, but it can also become overwhelming when it comes to arranging the logistics. One crucial aspect of hosting a successful event is choosing the right party rentals. Whether you’re organizing a birthday party, wedding reception, corporate gathering, or any other special occasion, having the right equipment and supplies can make all the difference.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Strategies for Sustainable Revenue Growth in Copywriting

Copywriter Collective

So, you’ve developed your writing skills, never missed a deadline and your clients think you’re cool to work with? Great, but you may be wondering what to do next in order to get better rates and go skiing in Aspen. We won’t talk about the prerequisite here – being good at the basics of copywriting. However, will rather focus on helping you take other, key steps towards sustainable revenue growth.

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5 Reasons to Work with a Courier as a Start-Up Business Owner

Blogtrepreneur

Starting a new business presents with many challenges, one of which is figuring out the best practices for logistics and shipping. Selling products to customers requires efficient packaging and delivery operations, which can take several months to fine-tune. Working with a courier is one of the most effective ways to ensure the quick and reliable delivery of your products.

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PPC vs. Traditional Marketing for Law Firms: Should You Ditch the Billboards?

Blogtrepreneur

The courtroom of legal marketing has a new challenger in the ring: Pay-per-click (PPC) advertising. While billboards and yellow pages once reigned supreme, PPC’s laser-focused, data-driven approach promises swift client acquisition. But should established firms trade familiar territory for this digital battlefield? The answer, like any good legal argument, rests on a nuanced understanding of both sides.

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Sell Smart in the Digital Age: Maximize Your Home’s ROI

Blogtrepreneur

Existing home sales increased by 9.5% in February 2024. The way people search for and purchase homes has transformed dramatically in the internet age. Homebuyers now conduct extensive online research before ever setting foot in a house. They pore over listing photos, 3D virtual tours, neighborhood reviews, and market data. It gives savvy home sellers an unprecedented opportunity to market their property directly to motivated buyers and net top dollar through an optimized digital strategy.