Wed.Oct 23, 2024

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B2B E-Commerce: How To Plan Content To Support Digital Sales

Content Marketing Institute

In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?

Sales 137
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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started. 1. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy.

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Why Everyone Should Keep an Authority List

Jane Friedman

Today’s post is by book coach, editor, and author Joshua Doležal. I’m just Josh. What does an average guy like me have to say? If you ever find yourself thinking that way, you should try an authority list. 1. Everyone is an authority on something Most of us believe, when we push our carts past strangers in the grocery store, that each of them has a wealth of knowledge from their life experience.

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How to Format a Research Paper: APA, MLA, and Chicago Styles

Grammarly

The rules for academic writing go beyond citing sources and using proper research methods. You also have to adhere to the right research paper format and the technical rules for structuring and writing your paper. The problem is the three main research paper formats—APA, MLA, and Chicago—all have different rules. Below, we explain all the essential formatting guidelines you need to know when writing your research paper.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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What is a Permalink? (+ Best Practices & Examples)

Smart Blogger

If you’re reading this, there’s a good chance you asked Google, “What is a permalink?” In this post, we’ll answer your question (and cover all the basics). Permalink Definition A permalink (permanent link) is a unique and unchanging URL (Uniform Resource Locator) for a webpage, blog post, or other piece of content published on the internet. When this URL address is entered into your browser or clicked as a hyperlink , it takes you directly to that specific page.

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Grammarly and TD SYNNEX: Redefining Business Communication in the AI Era

Grammarly

AI is reshaping the business landscape as we know it. While we navigate these changes, effective communication that helps cut through the noise will be the cornerstone of success. Today we’re excited to announce our latest partnership that will redefine how organizations communicate: Grammarly, the trusted AI assistant for work, is joining forces with TD SYNNEX, a leading global distributor and solutions aggregator for the IT ecosystem.

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Dimensionality Reduction: Techniques, Applications, and Challenges

Grammarly

Dimensionality reduction simplifies complex datasets by reducing the number of features while attempting to preserve the essential characteristics, helping machine learning practitioners avoid the “curse of dimensionality” when working with large feature sets. This guide will help you understand what dimensionality reduction is, the techniques used, its applications, and its benefits and drawbacks.

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The Impact of Readability on SEO

iWriter

In digital marketing, readability often gets overlooked in the quest for better search engine rankings. While keywords and backlinks dominate the conversation, the clarity and accessibility of your content can make or break your online presence. Imagine crafting a blog post that captivates your audience and pleases search engines—sounds like a dream, right?

SEO 52
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How to Nurture Mid-Funnel Leads with the Right B2B Content Mix

Contently

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The B2B buying process is, in reality, not as linear as what might be suggested by the concept of a buyer simply “moving down the funnel.” From the lens of the funnel, the buyers start at the brand

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