Enchanting Marketing

FEBRUARY 13, 2024

Let’s talk for a sec. Just you and me. What do you like to read? I devour a lot of fiction. And I know it’s frowned upon in some business quarters. And yes, I do understand. If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? How does it take away your objections to buying?

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Sales Copy Writing Copywriter Copywriting 223

Jane Friedman

FEBRUARY 13, 2024

Photo by Alice Dietrich on Unsplash Today’s post is excerpted from Ten Easy Steps to Becoming a Writer by Randall Silvis. I despise rules. Always have. Rules are for accountants and architects, assembly line workers and neurosurgeons. In order to be successful in those professions, there are procedures that must always be followed, variations that must never be employed.

Writing 134

Writing Storytelling Writer Creativity 134

Ahrefs

FEBRUARY 13, 2024

In this article, I’ll share how to remove backlinks and consider the different approaches for cleaning up your link profile—depending on your circumstances.

SEO 124

SEO 124

Content Marketing Institute

FEBRUARY 13, 2024

Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.

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Marketing IT 110

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Bramework

FEBRUARY 13, 2024

When you think of all the ways to repurpose content and you come up short, it means you may need this article! Your blog post goes live, you share it to the world and wait for everyone to read it. Then what happens? Do you leave the post to sit in the queue and just keep sharing it? We are going to review the ways you can keep your blogs alive with 21 ways to repurpose content successfully.

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Blog Blogging Content Brand Awareness 98

David Meerman Scott

FEBRUARY 13, 2024

For the past few weeks, I have been using Perplexity.ai as my default search engine. It’s a cool hybrid between a chatbot such as ChatGPT and a traditional blue link search engine like Google. The way Perplexity displays answers to natural language queries, showing a text answer together with links for more information, is the future of both chatbots and search.

Engineering 67

Engineering Text Marketing 67

ContentWriters

FEBRUARY 13, 2024

Understanding the pros and cons of gated vs. ungated content helps you build a content strategy that maximizes organic traffic, influences customer engagement, and generates more leads. Read on to discover key differences between gated and ungated content, including best practices and examples of each. What Is an Ungated Piece of Content? Ungated content is any content your prospects and customers can access freely without submitting personal information.

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Landing Page Content Brand Awareness Social Media 59